ThisOldMarketing

In this episode, Joe and Robert discuss Beck’s mad content marketing moves, a new content marketing research report from Forrester, and what the real purpose of native advertising is for brands.  In addition, the boys discuss content marketing at Aon a…

This week on #ThisOldMarketing, Robert and Joe discuss the Forbes deal, as well as LinkedIn buying the Bizo platform.  In addition, the boys discuss Time’s creation of a native ad group, the newspaper crisis, and Ford’s former Social head Scott Monty m…

In this episode of #ThisOldMarketing, Joe and Robert discuss Walmart’s big data move and what it means for brands. The boys also discuss research showing that sponsored content may have a trust problem, as well as what an article looks like when a free…

In this episode, Joe and Robert discuss content marketing hitting the big time at HBR.  After that enjoyable discussion, the boys chat about media agencies getting into the content production business, why email is far from dead, and then a handful of …

In this episode, Joe and Robert discuss CMI’s purchase of the Intelligent Content Conference, and then dive deep into P&G’s new edict that all marketing titles will change to something different.  In addition, the boys discuss Google’s change to get ri…

In this week’s #ThisOldMarketing podcast, Joe and Robert discuss the top 10 brands on LinkedIn’s Content Marketing scorecard.  In addition, the boys chat about an IKEA fan site gone wrong, reaching millineals with content marketing, and do we really kn…

In this episode, Joe and Robert discuss whether or not brands will destroy the native advertising opportunity, and whether you can actually program native to audiences.  In addition, the boys banter about the Red Bull Media House model, and how many br…

In this episode, Joe and Robert discuss the latest findings straight out of Facebook: Organic reach on the platform is now less than 2%.  Facebook is becoming a pure play paid platform in many cases.  The boys also discuss how much data you actually ne…

In this week’s episode, Joe and Robert disect the latest report from Mary Meeker on the latest in technology trends.  The boys then go deep into what brands are missing from the publishing equation, as well as Conde Nast’s “Magna Carta” guide for nativ…

Happy Memorial Day to those in the States.  In this episode, Joe and Robert rant a bit about a new content marketing awards program, and then become puzzled by a speech from a Dell marketing executive about the future of traditional publishing.  The bo…

In this episode, Joe and Robert go into detail about the leaked New York Times report uncovering the major challenges they are dealing with to stay relevant in digital news.  It’s a must read for all businesses.  In addition, Joe and Robert discuss the…

In this episode, Joe and Robert discuss the Omnicom/Publicis breakup party and there are some saying that PR is included in Google’s Panda algorithm.  In addition, the boys discuss the future of marketing apps, why content marketing fails, and go in-de…

In this episode, Pulizzi and Rose discuss the new upfronts (newfronts) and why some people are all bent out of shape over native advertising.  The founder of Netscape is betting big on the future of news, while the boys discuss that there are a few new…

In this episode, the boys rant about whether or not Google + is closing its doors on being competitive with Facebook. Consumers now use the web more than watching television (for whatever that’s worth) and Joe and Robert discuss all the possible compan…

In this episode of PNR and #ThisOldMarketing, Joe and Robert discuss some changes in Google Analytics, followed by a deep discussion on the future of Facebook for content marketers. More news for the week includes agencies building out newsrooms, new C…

In this episode of PNR’s This Old Marketing, Joe and Robert talk about the future of publishing, and the one thing that both publishers and brands need to focus on when building out a content marketing practice. The boys also cover a number of money de…

In this episode of PNR, Joe and Robert discuss a news article about how content marketing should just buzz off.  Other news includes a strategic approach to content marketing, a research study finds that press releases are the most credible content for…

This week to celebrate PNR’s 20th episode, Joe and Robert record #thisoldmarketing live from Content Marketing World in Sydney, Australia.  Special guests include King Content’s Todd Wheatland and Cisco’s Tim Washer.  The boys discuss LinkedIn’s new co…

Joe and Robert discuss the LinkedIn job bank fiasco and then discuss whether agencies really can do content marketing well. In addiition, the boys discuss not publishing on rented land, and more critical reviews of Facebook’s algorithm changes. This we…

In this episode, Joe and Robert talk about GE’s new sponsored content play on the Tonight Show with Jimmy Fallon, as well as multiple native advertising moves from the Guardian and Yahoo!. This week’s #ThisOldMarketing example is a shock to the world: …