We all want to get as much as we can in every deal or transaction. We cannot help considering our self-interests every time we negotiate a deal. This is not selfishness but how we have been created and conditioned by nature. However, to become a great negotiator, you’ll have to put your needs and wants aside and start looking at things objectively. The last thing you want to happen is to blow up the deal just because you couldn’t stop thinking of serving yourself.

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