Many articles about launching a business typically recommend you to follow your passion. They encourage you to take risks, face your fears, and create a business plan. More advanced advice even includes points like, “Know your target audience” or “Research the market.” But you know what? If you try to build-up your company following only such advice, you will most likely join the 20% of startups that fail during their 1st year on the market.

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The Impact of First Impressions
Go Into Debt For My Business?