I get asked all the time: “Debora is it safe to be vulnerable and share my story? Will it diminish my credibility?” Vulnerability is one of the most potent ways to connect to your audience deeply. I want to make a distinction though. Vulnerability is not about sharing your story only, but about how you […]
Debora Luzi
How the Use of Certain Words Can Determine Your Business Success
Words are very compelling. I recently saw an advertising campaign for a makeup company which used only words. You would think that a company that sells makeup would add pictures of beautiful faces, lipsticks and eye-shadows to their billboards. Not at all. Their campaign used a combination of words which intended to get a strong […]
Boosting Your Creativity in 3 Easy Steps
“I am simply not creative.” How many times have you said this to yourself or others? I’d imagine quite a few times. Many people believe that creativity is a gift they do not own, a very luxury gift actually, only destined for a select few. I want to break this myth right now and say […]
How to Engage Your Social Media Audience in 3 Easy Ways
There could not be a better time than today to advertise your business online, find clients from everywhere around the world, and grow your brand authority. With the help of social media, your brand, and your name, your products and services can literally be known by hundreds and thousands of people in seconds. Growing an […]
