The Elon/Twitter saga continues. Joe and Robert break down the real reason why Elon is trying to buy Twitter. Ad spending is mostly up at MSFT, Meta and Google. Is this the golden age of advertising? The subscriber model is getting a lot of hate lately…
Joe Pulizzi & Robert Rose
When Everything Is Sponsored Content (320)
While the Elon Musk/Twitter saga rages on, Robert and Joe cover major changes (or not) in the native advertising/sponsored content industry. In other news, Netflix’s subscriber loss is a warning sign for streaming paid media. And…Rolling Stone goes c…
It’s CNN Minus (319)
It’s breaking news time as Joe and Robert discuss Elon Musk’s intent to purchase Twitter. CNN+ looks more like CNN minus as the new project begins cutbacks after barely starting. Coinbase will partner with BAYC on a film project. Robert is not impresse…
Web3 Will Be More Centralized Than You Think (318)
Robert and Joe discuss what happens to Twitter now than Elon put one percent of his net worth into the company. Podcasting is down, but is that a problem? And the boys predict that Web3 will soon be dominated by a centralized player. Is that bad? Proba…
Tech Companies as Media Companies Becoming Old Hat (317)
Well, Joe and Robert are finally getting seeing 10-year prediction come to fruition. It seems that just about every tech company out there is turning into a significant media company. This week, the boys share the news about Hubspot’s creator network, …
BAYC’s $4 Billion Valuation – A Disagreement (316)
Yuga Labs gets $450 million, giving it a $4 billion dollar valuation. Robert is suspect whether the Bored Ape Yacht Club (BAYC) and CryptoPunks owner can drive that much value. Joe, of course, completely disagrees. In other news, Time and Stella drop …
Brands Still Shortsighted with #NFTs (315)
In this episode, the boys discuss the future of NFTs and content marketing, the mixture of HBO and Discovery, Web3 gimmicks and the normalization of podcasting. Rants and raves include more Nielsen drama and Yuga Labs buying CryptoPunks. Links this epi…
Disney’s New Streaming Mistake (314)
After the launch of the very successful Disney+, mouse executives have decided to screw the entire thing up by offering an ad-supported streaming option. Good job! One anonymous user just got an $8 million dollar loan backed by CryptoPunk NFTs. What do…
TikTok Goes Ted Talk (313)
This week we discuss the Russia/Ukraine conflict and the impact on crypto and media coverage. M&A continues to go crazy as Epic Games buys Bandcamp. Elsewhere, Salesforce goes NFT and their employees revolt. And as expected, TikTok announces the move t…
TikTok Goes Ted Talk (313)
This week we discuss the Russia/Ukraine conflict and the impact on crypto and media coverage. M&A continues to go crazy as Epic Games buys Bandcamp. Elsewhere, Salesforce goes NFT and their employees revolt. And as expected, TikTok announces the move t…
A Web3 Special Episode: Marketing – Media – Metaverse (312)
In this very special #ThisOldMarketing episode, Joe and Robert take a deep dive into the Web3 universe. They cover: – The evolution from Web1 to Web2 to Web3. – The pushback against Web3 and tokens. – Examples of what’s working and what isn’t. – Opport…
The Super Bowl Ad Winner Is… (311)
In this episode Joe and Robert run through the Super Bowl ad winners and losers. There may be some surprises. Spotify buys more and more podcast companies as it makes a business model shift. And Binance, of all companies, takes a $200 million dollar st…
Do Platforms Need Editorial Oversight? (310)
The boys cover the ongoing Spotify/Joe Rogan saga, while Robert’s new book title should be “Epic Marketing Rant.” The continuing soap opera at Spotify calls into question the editorial control needs of a platform. And yes, platform also means media co…
Spotify’s Rogan Pains (309)
The Spotify/Joe Rogan situation seems to be gaining momentum as more musicians and podcasters dump the platform for Apple pastures. Wordle wiggles seven figures out of the New York Times, while product analytics company Pendo went out and purchased the…
Influencer or Content Creator? Survey says… (308)
Neil Young gives the finger to Spotify, while influencers and content creators fight for naming rights. In today’s episode, Neil Young takes a stand against Joe Rogan and Spotify. Will it work and does it matter? And…right-wing commentator Joe Bongi…
It’s a Web3 Food Fight and We Want In… (307)
In this week’s news, Microsoft buys Activision for $69 billion (are you kidding me?). Is this important and why should creators/marketers care? There is a new bill on the hill about data and advertising. The only thing we know for sure is that first-pa…
LinkedIn Goes ALL IN with Journalism (306)
This week, Joe and Robert cover The New York Times purchase of The Athletic. The good, the bad and the very ugly. All in all, we’re thumbs up. The Information says media valuations are down except for paid subscription models. True? Well, not really. L…
2022 Content Predictions Episode (305)
All the wrong 2022 content predictions in one place. From Robert – – Content Marketing and Marketing Content Operations Merge This Year – and become overall MarketingOPS. – Web 3.0 Stumbles with Security Concerns – But gets back on track. – A Big Tech …
2021 Content Creation Year in Review (304)
The boys review the content creation and content marketing stories that made 2021 amazing…or definitely one-of-a-kind. Robert reviews: – Mirror and the Ownership Economy – The Subscription Economy – News from Dennis Publishing – Salesforce Launching …
NFTs, Advertising and Football Collide (303)
A small investment group tries to pry Forbes away from a SPAC, while Buzzfeed’s stock drops by 50 percent inside its shiny new SPAC. What does this mean for media and content creators moving forward? In the UK, the Advertising Standards Authority (ASA)…
