Joe Pulizzi & Robert Rose

This Old Marketing https://thisoldmarketing.site by Joe Pulizzi & Robert Rose It’s here! The annual episode where Robert and Joe predict everything that will not go right in the content marketing and media world. This year, the boys predict: A social media collapse – TikTok and YouTube see big surges as the waves of the strike …

This Old Marketing https://thisoldmarketing.site by Joe Pulizzi & Robert Rose The latest social media usage results by Pew are out and…surprise, surprise…almost half of all teenagers are on social media “literally all the time.” It seems that short-form videos are ruling the day on nearly all platforms. Mega-publisher Axel S…

This Old Marketing https://thisoldmarketing.site by Joe Pulizzi & Robert Rose Google makes their big AI announcement regarding Google Gemini. Can the new AI suite save Google’s stalling search business? Is purpose-driven content dead after failures by Bud Light and Target? Joe is skeptical but Robert thinks there is a big opport…

This Old Marketing https://thisoldmarketing.site by Joe Pulizzi & Robert Rose Elon Musk’s remarks at the recent Dealbook conference show (inconclusive) evidence that he is actually trying to lower X’s valuation to such a point to where he can buy the company back (from debtors) at pennies on the dollar. Synthetic (AI) content is…

This Old Marketing https://thisoldmarketing.site by Joe Pulizzi & Robert Rose Note: This was recorded before Sam Altman was reinstated at OpenAI. Go figure! Joe and Robert go indepth on the soap opera that is OpenAI, and the ramifications on marketers and content creators. X sees another exodus of advertisers. Is this the end of…

This Old Marketing https://thisoldmarketing.site by Joe Pulizzi & Robert Rose A very special episode where Joe and Robert review their content and marketing predictions from the previous year. Do they make the grade? You need to judge for yourself. TikTok will be banned. Netflix will merge with another streaming platform. Linke…

This Old Marketing https://thisoldmarketing.site by Joe Pulizzi & Robert Rose A very special episode where Joe and Robert review their content and marketing predictions from the previous year. Do they make the grade? You need to judge for yourself. TikTok will be banned. Netflix will merge with another streaming platform. Linke…

This Old Marketing https://thisoldmarketing.site by Joe Pulizzi & Robert Rose A special 400th episode of This Old Marketing. And yes, the boys are getting up there! Joe and Robert discuss AI announcements by the US President and Microsoft (launching of Copilot), as well as Google integrating AI into search. For AI to work well, …

This Old Marketing https://thisoldmarketing.site by Joe Pulizzi & Robert Rose Breaking news as X year-over-year numbers plummet. Can the Elon-run social media site recover? Meta, and more specifically Instagram, is being sued by 33 states. The charge? That the company repeatedly misled the public about the dangers of being on th…

This Old Marketing https://thisoldmarketing.site by Joe Pulizzi & Robert Rose This week the all-knowing Elon announced their “everyone gets charged a dollar” plan. Musk made this sound like it was a “bots” move. Joe and Robert know it’s something completely different. Tucker Carlson makes his well-telegraphed move to media compa…

This Old Marketing https://thisoldmarketing.site by Joe Pulizzi & Robert Rose The boys ramp up the show talking about Kendall Jenner’s new AI chatbot Billie, brought to you by Meta. Scary? Yes. More to come? Absolutely. Social media sites have been making changes for years that are hurting traffic to media and brand sites. The l…

This Old Marketing https://thisoldmarketing.site by Joe Pulizzi & Robert Rose The boys are back in real-time talking all things X, Google’s podcast moves, and how to drive subscriptions. X CEO Linda Yaccarino does the company no favors with her interview at Vox’s CODE conference. Ads are down. Usage is down. The only thing that …

This Old Marketing https://thisoldmarketing.site by Joe Pulizzi & Robert Rose A special Content Marketing World week episode where Joe and Robert break down their talks from the big event.  Robert goes indepth on content marketing’s evolution into, just, marketing. Or is it vice versa? Joe goes through 20+ points about how a con…

This Old Marketing https://thisoldmarketing.site by Joe Pulizzi & Robert Rose Can anyone save the media business? Joe and Robert discuss the downfall of big media and where the opportunities are for content marketers and creators. Elon is pivoting X/Twitter to subscription only. Incredibly smart or inherently stupid? Scribe Medi…

This Old Marketing https://thisoldmarketing.site by Joe Pulizzi & Robert Rose Is Quibi finally dead? Maybe…but the bigger issue is the “right sizing” of the streaming business as a whole. Valuations and investment continue to go lower. The DOJ’s trial against Google begins this week. Will anything stand or will Google continue…

This Old Marketing https://thisoldmarketing.site by Joe Pulizzi & Robert Rose Is Quibi finally dead? Maybe…but the bigger issue is the “right sizing” of the streaming business as a whole. Valuations and investment continue to go lower. The DOJ’s trial against Google begins this week. Will anything stand or will Google continue…

This Old Marketing https://thisoldmarketing.site by Joe Pulizzi & Robert Rose Disney, NY Times and CNN are among dozens of major media companies blocking access to ChatGPT. Is this the right move or completely short sighted? Joe and Robert think the latter. At the same time, OpenAI launches their new enterprise product. And Gann…

This Old Marketing https://thisoldmarketing.site by Joe Pulizzi & Robert Rose A very special episode of This Old Marketing where Joe and Robert take questions from LinkedIn. The boys answer such questions as: Which marketing trend died out faster than expected, and which one will come back? Which company/organization is doing co…

This Old Marketing https://thisoldmarketing.site by Joe Pulizzi & Robert Rose The marketing and advertising recession continues on per a WPP earnings report. Is there an end in site? Will 2024 be better? The boys discuss. Yuga Labs fights with Opensea about crypto revenues. Who is right? And…will crypto winter ever end? Thread…