Neil Patel

Have you been using these two interchangeably? You’re doing your business a disservice. Copywriting and content writing are two very different skill sets, but both are essential for a successful marketing strategy. Copywriters are responsible for creating effective copy—the text on your website that converts browsers into buyers. These are the words you see in […]

Are you not sure about the difference between referring domains and backlinks? Then you’ve come to the right place. Referring domains and backlinks can be a complex topic, but understanding the difference between them can help you create smarter SEO strategies and improve your website’s presence on Google. In this article, I will: Define backlinks […]

Search listening is going to get you ahead in the SEO game. Hear me out. Google averages 3.5 billion searches a day. Of those searches, 16 to 20% have never been seen before. Each search is like an opportunity to pick a customer’s brain. What they think about your brand, offerings, and industry—it’s all calculated […]

Do you find yourself often pondering blog-related questions, such as how many blogs per month for SEO? You’re not alone. There is no golden rule, but there are set practices to find the best fit for you, and we can illustrate how. Blogging frequency is a common struggle for new bloggers and experienced bloggers alike. […]

If you just look at the data, it paints a very grim future for marketing… at least in the short run. For example, we may go into a global recession as the Federal Reserve continually increases interest rates and it has caused businesses to cut back. Especially on the advertising front. Just look at the […]

Wondering why perception is so important in marketing? This quote sums it up nicely: “Facts matter not at all. Perception is everything. It’s certainty.” – Stephen Colbert. You see, it doesn’t matter how good your product/service is, the value it offers, or the quality you provide. If consumers don’t perceive your brand the way you […]

With the sunsetting of Universal Analytics (UA) on the horizon in 2023, it’s more important than ever to learn how to create a Google Analytics 4 (GA4) landing page report. Change can be difficult. What steps are you taking to get ahead of the curve? While this post is not an ultimate guide to Google […]

From keywords to building backlinks and analyzing your competitors, there are many things you can work on to increase your website ranking. However, there might be one area you’re overlooking. Any idea what I’m talking about yet? It’s the influence your web hosting has on SEO. Whether you realize it or not, the web host […]

Video marketing is the go-to method for most companies, and I’ve got the stats to prove it. According to Wyzowl’s latest State of Video Marketing research, 86 percent of businesses use video marketing, and an incredible 92 percent say it’s an essential part of their marketing strategy. However, posting videos only gets you so far. […]

Your agency has become the GOAT of pay-per-click (PPC), search engine marketing (SEM), social media marketing (SMM), or another digital marketing service. Now you want to step into the world of SEO. To provide SEO services to your clients, you need a strong team. After all, as Google’s algorithm grows increasingly complex, so does SEO. […]

We know Google has hundreds of ranking factors when it comes to determining where a URL will land on Search Engine Results Pages (SERPs). According to Google, website accessibility is not a direct ranking factor because it’s difficult to quantify. So if that’s the case, is there any correlation between accessibility and SEO? While there […]

Occasionally, Google rolls out their spam update which just ensures that the results on Google aren’t filled with spam. Because if a user clicks on a spammy result, and if this continually happens, it creates a terrible experience and people would stop using Google. They don’t give much detail on the spam update on their […]

Video marketing is here to stay. Cisco predicts 82 percent of all internet traffic will be video by 2022. Also, according to HubSpot, 53 percent of users want to see more video content. If video is part of your digital marketing strategy, you’ll want to pay attention to the new learning video rich results from […]

Have you ever landed on a webpage only to see a big error message serving as a dead end to your reading? As a user, you’re left with little direction and close the tab. As the website owner, that has bad news written all over it. While these pages serve a purpose, they can be […]

We all know the foundation of e-commerce SEO is keyword research. Over half of shoppers surveyed in a global retail study say they use Google to research purchases they plan to make online. This is why SEO is your golden ticket to increasing organic visibility. How? Think about it: Before you create your site’s content, […]

Are you familiar with Google’s Webmaster Guidelines? It has been around for years (until now), and it broke the dos and don’ts of SEO. But it was outdated. So, Google replaced it with Search Essentials which gives you a whole new set of requirements if you want to do well with SEO. They go much […]

So, you’ve been spending time trying to increase domain authority, but you aren’t seeing the success you thought you would by now. I understand your frustration, since 42% of marketers are looking at a site’s domain authority based on its backlink quality. It’s no secret that every brand is vying to rank higher than competitors […]

You’ve established your initial web presence and have an SEO strategy in place. There’s some steady traffic, and you’re even picking up some leads. Your job’s done, right? Not quite. You see, it’s not that simple. Effective SEO is an ongoing process that takes consistent work. Even if you’ve hit your key milestones and you’re […]

If you’re a local business that wants nearby customers to find you, then you know local SEO and Google Business Profile is where it’s at. Combined with tools like featured snippets, these are essential to getting your content in front of local customers. As a small business owner, you also understand that good reviews are […]

Not that long ago, it was all about Facebook, Instagram, and Twitter, but now everyone is talking about TikTok. It seems like every top brand is on there, and even smaller businesses like Elf Cosmetics and start-ups like Vessi are taking the platform by storm. The social media site is so wildly popular that TikTok […]