Neil Patel

Whether your customers are shopping for tennis shoes or a marketing automation tool, they care about your product’s features. Features (along with price and design) are one of the main factors people consider when comparing products.  Would you buy a computer without knowing how much storage it has? Or a pair of yoga pants without […]

It costs 5X less to retain a customer than it does to acquire a new one. That’s why customer retention is crucial to growing your Ecommerce business. What is customer retention? Customer retention is the ability to encourage customers to keep coming back to make purchases. Research shows that repeat customers spend more than once-off […]

Snapchat is one of the most popular social networks in the world. It boasts 293 million daily active users on average.  That’s a ton of people sharing and engaging with content on a daily basis. On top of a huge user base, the engagement levels are off the charts. People open the app 30 times […]

If you own a small business, content marketing is a tactic you should consider to grow your audience base and increase your brand’s name recognition. Content marketing refers to the creation and dissemination of online materials that grow traffic to your website. Content types can include blogs, infographics, and whitepapers that are geared toward creating […]

The health and fitness industry is worth over $96 billion dollars. For fitness service providers, this means one thing: you need an effective marketing strategy to stand out in this fast-growing, high-stakes marketplace. Whether you’re a small gym owner, supplement company, or fitness app developer, the following fitness advertising strategies will help you generate maximum […]

There’s no doubt about it: a successful video marketing campaign will absolutely transform how your business operates. If you’ve been dreaming about an increase in brand awareness, organic lead generation, and personal connections with your customers – creating video content could be the solution you are looking for. How? Let’s take a look at the […]

What if you could see every ad currently live on Facebook? Imagine the data, ideas, and revenue you could generate. You no longer have to imagine. Facebook Ad Library gives you free access to view any ad currently live on the Facebook ecosystem. With one of the largest advertising audiences on the internet at an […]

It’s been a crazy rollercoaster over the last year and a half due to Covid. When Covid first came out, the majority of websites across the globe saw traffic drops as you can see from the graph above. But within a few months, things didn’t just reverse, many industries were facing all-time high traffic levels. […]

Are your competitors outranking you on search? You’ve done all the basic competitor research stuff like: identify competing brands analyze their product offering brush up on their price points The only problem? You’re not finding the information you need. The solution? Google Advanced Image Search. It’s one of the best lesser-known tools for competitor research. […]

There’s one thing you’ll need to convert more website visitors: credibility. Credibility shows customers you’re safe and trustworthy. It’s impossible to generate more leads, sell more products, or attract more visitors without it. Almost every company struggles with website credibility. Website visitors are immediately skeptical. If you’re an unknown, you’re unsafe. This means website visitors […]

A conversion funnel is a visual representation of the stages in a buyer’s journey, from the moment they land on your page until they complete a purchase. How do you create a conversion funnel, though, and how do you get the most from this tool? Let’s take a look.          Should I Use the AIDA Model […]

Are you making the most out of the data you can get about your website from Google Analytics (GA)? The free tool gives you valuable insights into metrics like conversion rates, traffic sources, engagement, audience demographics, and more. Let’s learn what GA is and how to use it to improve your website’s metrics. What Is […]

When you’re trying to drive traffic to your website and generate new leads, the goal is to make your content as attractive as possible. After all, with so much competition out there, it’s important you stand out from the crowd and grab someone’s attention right away, right?  The answer’s yes! Just like you spend time […]

Getting traffic to your site is nice, but there’s not much of a point if those visitors don’t convert. There’s one tactic I use above all others to generate new leads: A lead magnet. They aren’t some newfangled tech trend. They’ve been an essential marketing tool for decades. With lead magnets, you give people something […]

It’s widely known YouTube is the world’s second-largest search engine. However, did you know the majority of video viewing on YouTube doesn’t actually originate from the search bar? In fact, the video platform has confirmed its YouTube recommendation engine is responsible for more than 70 percent of the total time spent watching content on the […]

Are you searching for a new digital advertising opportunity that can help you reach new audiences and widen your overall reach? If you answered yes to that question, you should consider Reddit ads. Reddit has a very specific user base and culture, though, so you need to thoroughly understand the platform before you start advertising […]

Is outbound marketing right for your business? How do you decide which strategies are going to help you grow your brand? If you’ve got questions about outbound, then you’ve come to the right place. What Is Outbound Marketing? Outbound marketing is where you (the business) initiate conversations with your customers to attract them to your […]

Is outbound marketing right for your business? How do you decide which strategies are going to help you grow your brand? If you’ve got questions about outbound, then you’ve come to the right place. What Is Outbound Marketing? Outbound marketing is where you (the business) initiate conversations with your customers to attract them to your […]