Neil Patel

While you once had to be fluent in code to successfully build a website or an app, those days are now far behind us. How? Thanks to no-code creation tools. These revolutionary interfaces allow users without classic programming backgrounds to build websites and apps through a graphical interface rather than using code. The utility doesn’t […]

SEO is a complex game full of surprises. Even with best intentions, it’s possible to invest in your SEO only to have your site penalized by a Google algorithm update or manual action. If you notice your website traffic suddenly drop or your position in the SERP ranking falling, your site may have been a […]

You know your niche and understand your customers. You’ve also taken the time to research keywords and optimize your copy. Then you’ve checked that your website works as it should.  Before you go any further, though, there’s an additional step to take: considering the colors and color combinations you use on your website. We’re not […]

Want a slice of organic traffic pie without waiting two years for a piece of content to rank? You need to answer users’ queries. Eight percent of Google searches are questions. It doesn’t sound like much, right? Let’s break down the numbers. Google processes 3.5 billion searches per day, which means 28,0000,000 searches are questions. […]

Your website can be your strongest sales asset or your weakest link. A high-converting website works even when you’re sleeping, bringing in sales and growing your business 24 hours a day. While the average conversion rate is around two to five percent, some of the highest performing websites online see conversion rates as high as […]

Going after the “low-hanging fruit” is common advice in the SEO world. Ranking for those terms will help you rank for bigger terms down the line, at least that’s the standard belief. Do you think that’s true?  There might be some truth to it, but there are many reasons to target low search volume keywords […]

There are dozens of considerations entrepreneurs have to keep in mind when launching a new company, from the logo to the product to the packaging. The business name, however, may be the most important of all. There are over 30 million small businesses in the U.S., according to the U.S Small Business Administration. That means […]

Success in many areas of life depends on personal and professional development, and finding a mentor can help. You can’t successfully take the journey to personal and professional development alone. Mentorship simply means a relationship between you (the mentee) and a more experienced person (mentor) that benefits your growth. How to Find a Mentor Finding […]

Until a few years ago, every online business owner used to start their media marketing campaign solely by keeping the ‘big daddy’ in mind. It was the chief source of exposure – the number one search engine traffic source that helped websites get visitors. It was the most visited website on the internet, dwarfing every […]

Copywriting is hard. Whether you’re writing product descriptions or PPC ads, there’s a huge volume of work involved, and the repetitive nature of the tasks can drain your creativity. Could you give a machine a few instructions and let it generate engaging copy while you focused on more pressing tasks? Well, now it’s possible, thanks […]

How often do you see ads asking a question? Whether you notice or not, plenty of PPC ads utilize questions to get more engagement. The questions can be literal or rhetorical, but either way, they’re trying to get you to click so you can learn the answer. Does this method work for PPC campaigns? In […]

How often do you see ads asking a question? Whether you notice or not, plenty of PPC ads utilize questions to get more engagement. The questions can be literal or rhetorical, but either way, they’re trying to get you to click so you can learn the answer. Does this method work for PPC campaigns? In […]

Just like you go to the doctor’s every year for an annual checkup, you need to periodically check up on the health of your backlinks as well. Every year you should audit your backlinks to identify any spammy ones that may be negatively affecting your SEO–and therefore your traffic, position in the SERPs, and eventually […]

Clubhouse is an interesting app that acts as a combination of podcasting, Facebook Messenger, and Snapchat mixed into one.  This audio-based platform is growing dramatically. In fact, the app has more than 228,000 reviews and a 4.9-star rating on the App Store.  If you’re looking for a unique way to reach a highly targeted audience […]

If you’re a fast-growing business with a franchise in multiple locations or a virtual business looking to attract customers from different regions, optimizing your advertising campaigns for a variety of locations can help increase your reach.  In this guide, we’ll explore why you should set up ads for multiple locations, what the best strategies are […]

Why would you want to take time and effort to attract organic Facebook leads when you could just pay for prospects?  Organic leads are free, and there are plenty of ways to get started, even if you’re not sure how. Social media sites like Facebook provide several free tools to start building a community, including: […]

Merging Facebook accounts seems to be a convenient option for companies undergoing consolidation or acquisition.  Unfortunately, merging accounts is not possible at the moment. However, marketers can request to merge Facebook accounts if they have an identical name or represent a similar product or service.  Now, what if your accounts don’t fit these criteria? Sadly, […]

Did you know that 73 percent of sellers prefer working with agencies that use real estate video marketing? Whether it’s a walkthrough of the property or a Q&A session, sellers expect their agents to use video marketing to reach the right buyers and sell their properties. For real estate agents, this demand presents a few […]

The food and beverage industry is growing fast. In the foreseeable future, analysts predict this sector will increase by 4.74 percent annually. It’s also an area where new trends are constantly emerging, giving food businesses more chances to get on board with “hot” products. For instance, more recently, there’s been a high demand for health, […]

The boom of Bitcoin has made blockchain technology a trending topic. However, it wasn’t always viewed in the most favorable light. When cryptocurrencies emerged, it was primarily used for seedy transactions on the dark web. Luckily, sentiment and use have changed. More people see the value of investing in Bitcoin, and companies are warming up […]