Neil Patel

Launching a new Google Ads search campaign is an exhilarating process. Excitement, anxiety, fear, and hope are emotions that come to mind when I’m about to click the Enable button on a new campaign. If you are just getting started, you might be afraid of messing it up. I get it. The steps I’ll walk […]

Despite the technology involved in the adtech space, there are still many inefficiencies and unfair practices that need to be ironed out. Header bidding is a solution that brings publishers and advertisers together.  What Is Header Bidding? Header bidding is a process where many advertisers simultaneously bid (in real-time) in a digital auction to win […]

Influencers are everywhere. There are roughly 37 million influencers on Instagram, and around 1.5 million of them work on YouTube. Every day, these creators promote brands across social media, talk up great products, and directly influence how people spend their hard-earned money. Sounds great, right? There’s just one problem. It’s really hard to actually find […]

When you think of SEO, you probably think of Google. It’s easy to understand why–Google is the most powerful search engine, period. However, Google isn’t the only search engine, not by a long shot. I’ll even go on record saying that some search engines can be more powerful than Google. (Gasp!) Not as big, no. […]

With an ever-increasing number of consumers looking to e-commerce to replace their in-person shopping experiences, many advertisers are searching for innovative new ways to reach the surge of online shoppers. One such method is to advertise on VOD (video on demand) videos. What Is Video on Demand (VOD)? Video on demand means exactly what it […]

You finally did it. You built your app idea, you refined the product, and now you’re ready to launch your mobile app. Hold on, if you’ve spent time and resources creating this app, don’t you want to earn something in return? App monetization is essential to the success of your mobile app. Whether you plan […]

While Google, Bing, and Yahoo control the West’s market share of search engine traffic, alternative search engine Baidu is the king of search in China. If you want to make your content known on Baidu, you need a strong SEO strategy to guide you. What works on Google may not work on Baidu, however, so […]

Backlinks refer to URL links from other websites that point back to your website. Yes, it’s all in the name. They are links back to your website. Backlinks are an important component of a successful SEO strategy. Nurturing a network of backlinks from various sources can improve your site’s relevancy and reputation with search engines. […]

Have you ever looked at a really successful brand or person – a celebrity, say, or a big company – and wondered, “How on earth do they do it?” Apple is one of those brands for me. Almost everything the company puts out succeeds. The company has enjoyed almost unparalleled revenue growth from 2004 to […]

HelloFresh, Fabletics, Dollar Shave Club. What do these wildly different companies all have in common? They offer some of the best-known subscription boxes around, reflecting an increasingly popular (and potentially lucrative) business model. The premise is simple. For a monthly fee, consumers receive a box filled with goodies ranging from sample-size toiletries to leisurewear. If […]

Are you interested in using SEO to build your brand? Or do you want to use SEO to get more leads and sales? Most importantly do you want to avoid the common mistakes that hold back rankings? Well today, I thought I would do something a bit different. I wanted to break down how you […]

If you’re searching for an old tweet, there’s an easier way to find it than just scrolling through your timeline. This guide teaches you how. Why Finding Old Tweets Matters There are a million reasons you may want to uncover your own or someone else’s old tweets. Maybe you tweeted a brilliant business idea last […]

As a business or marketing professional, when consumer habits change, you must pay attention. Perhaps nothing is changing more rapidly or drastically than how people consume video content. To leverage this shift, you must first understand two of the most common video consumption methods: video on demand (VOD) and over-the-top (OTT). We cover both in […]

One of the simplest ways to gain traffic and customers is claiming and optimizing your Google My Business (GMB) listing. Google My Business (GMB), is a listing of your business’ operating information, reviews, posts, and so much more. To that end, there are a few things you should consider before diving into how to claim […]

What is an insight? According to Merriam-Webster, it’s the “power or act of seeing into something.” LinkedIn Insights gives you the ability to see information about who follows you, engages with your content, or may be of interest to you as a lead or new hire. Whether you’re hiring, promoting, or putting together marketing strategies, […]

Cloud computing has taken over in recent years, and it offers many opportunities for businesses and users. The terminology can be a little complex though, and like with many IT-related things, there are lots of acronyms that get thrown around.  IaaS is one acronym you might have seen, but what does it mean, and how […]

Underneath all the images, text, and calls to action on your website lies your webpage source code. Google and other search engines “read” this code to determine where your webpages should appear in their indexes for a given search query. This is a quick guide to show you how to read your own website source […]

Imagine if you were the next thought leader in your industry, like Seth Godin, Gary Vaynerchuk, or Tim Ferriss. What do these notable figures have in common? They all have big reputations as credible resources in their fields. That credibility attracts profitable clients, speaking opportunities at conferences, and overarching success in business ventures. Thought leader […]

Marketers often create PPC ads based on the latest trends and one-time deals, but these aren’t the only types of paid ads you can create. Evergreen PPC ads are a must-have addition to your marketing arsenal. Unlike a seasonal ad, they can run throughout the year, even without edits or updates. Plus, they guarantee your […]

There are thousands of conversion rate metrics you could track. But which ones are really important? If your website isn’t hitting its goals, which ones should you pay attention to and work to improve? The sheer number of metrics can be overwhelming, but in this piece, I’ll show you the eight most important conversion rate […]