Neil Patel

While Twitter was once exclusively a thought-sharing platform, the channel has evolved, becoming a source of limitless audience reach for the savvy marketer. With 166 million daily active users, it’s no wonder that marketers flock to the social platform. It may have once been enough for companies to share funny tweets or content on the […]

Data is a godsend for marketers, helping us serve our audience with better, more relevant ads. However, regardless of what we might think, consumers aren’t always fans of data-targeted advertising. According to the Pew Research Center, four in five Americans say the benefits they see from data collection are outweighed by the potential risks, while […]

One of the tricky parts about this is the fact parents are such a varied group. Forty percent of US households have at least one child under the age of 18, and that large group includes people from all walks of life. The USDA estimates that it costs $284,570 (with inflation factored in) to raise […]

One of the biggest challenges that bloggers and content marketers face is writing content that’s optimized for search engines, yet will also appeal to people. If you want to build your blog audience, you’re going to have to get smarter with your content. The principal way to accomplish this is SEO copywriting. Though SEO may […]

I was reading an article from my buddy the other day and he had an interesting trend. 14.1% of all searches on Google are in the form of a question. Here’s the breakdown within the United States: How – 8.07% What – 3.4% Where – .88% Why – .82% Who – .6% Which – .33% […]

If you run an e-Commerce brand, there’s a good chance you have an Instagram account. How much time do you spend on your Instagram bio, though? You probably spend far more time crafting great-looking posts and engaging stories.  How long should E-commcerce companies spend writing their best Instagram bios?  It’s important to have an excellent […]

We’ve discussed how you can build authority in your industry through blogging. Today, we are going to look at exactly how you can get guest blogging opportunities and make the most out of them. Determine Your Guest Blogging Goals Before we begin, your first task is to decide what your goal for guest blogging is. […]

Tired of hearing “content is king?” It’s a phrase that makes most marketers roll their eyes. Does it still ring true? If so, why is content still so important? Where Did the Phrase ‘Content is King’ Come From? In 1996, Bill Gates wrote an essay that changed the course of digital marketing. Titled “Content is […]

What does it take to be a successful marketer? Turns out we don’t have to guess because someone’s already done the research. Fractl used IBM’s Watson Personality Insights API from 2019 to pick out the key traits and characteristics of 20 of the world’s most prominent marketing leaders (I even made the list!). According to […]

Instagram accounts that hold contests can achieve up to 70% faster follower growth than accounts that don’t hold contests. If you want a popular Instagram account, coming up with and executing some Instagram contest ideas is a great start. In this post, we’ll explore how you can use Instagram contests to raise brand awareness for […]

It’s a pay-to-play world. From social media to Google Ads, companies invest thousands of dollars a month into paid ads. However, there’s a lurking metric you might not be tracking: your PPC churn rate. When it comes to paid ads, most marketers and business owners track metrics like click-through rate (CTR), quality score, and cost […]

American pet owners are some of the biggest spenders online, pet food and pet supplies being second only to vitamins for e-commerce.  Online spending for this $70 billion industry is growing year over year. In fact, direct-to-consumer (DTC) pet brands have exploded in popularity: Over five years, the online pet product sellers saw a compound […]

Did you know there are more than 30 million small businesses in the United States alone? With a number like this, small business owners need a competitive edge. If you are building a business, chances are you’re looking for ways to get your leg up on the competition. To accomplish this, you’ll need a good […]

The advent of P2P file-sharing and streaming services changed music forever. If you only read the headlines, you might think the industry is on shaky ground. Google the phrase “Napster killed the music industry,” and you’ll see 242,000 results. Does that mean music marketing is dead? Actually, the reality is very different. In fact, the […]

Want to know how your SEO efforts are paying off? Google provides a free tool called Google Search Console that offers a ton of detailed information about your site’s performance, security issues, errors, and more. How does it work? That’s what we’re going to cover today. What is Google Search Console? Google Search Console is […]

Remote work is going from an occasional perk to the norm. As long as you have a computer and internet connection, you can perform your job anytime, anywhere. For marketers, creating promotional materials, meeting clients, and completing projects from home, hotel, coffee shop, library—basically anywhere with an internet connection. While working remotely has many benefits, […]

“Got skills? Sell ’em.” This mantra has seen millions of freelancers turn to the internet and become location-independent. That’s not all. Over the last decade, service marketplaces have sprung up and distributed how we work and live. For instance, Airbnb, a marketplace for vacation rentals, has over four million hosts who have welcomed over 800 […]

Google Search Campaigns are one of the most popular forms of online advertising. If you’ve always wanted to run a Google Search Campaign of your own but didn’t know how this article will help you get started. Even if you don’t know what a Google Search Network ad is, know more than enough to run […]