How Much Do Bing Ads Cost?

If you’re here, you must be wondering “how much do Bing ads cost?” You’re smart to focus on Bing and other search engines instead of just Google ads. According to Statista, Bing has 1.03 billion unique global visitors per month. In addition, 38 percent of Bing users had an annual income of $100,000 or more. […]

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How to Get Podcast Sponsors

Let’s be honest: It’s tough-going running a podcast. From content generation to editing, there’s a considerable amount of effort involved. Wouldn’t it be great if you could get paid for all this hard work? Well, you can if you secure podcast sponsors. With the help of a podcast sponsor, you can monetize your show, grow […]

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WordPress Vs. Wix

WordPress outshines Wix by allowing users to create sophisticated websites and customize them to their liking. Wix doesn’t have as much design freedom as WordPress, but it is going to be way easier for beginners to use on day one. With WordPress and Wix serving different users, the final decision ultimately depends on your experience […]

SMS Marketing Doesn’t Suck: Here’s How to Use it To Generate Revenue

Did you know the average person checks their phone 160 times a day? Which is just one of the reasons SMS marketing no longer sucks. Forty-six percent of people say they check their phones before they even get out of bed. The point is that people keep their phones handy and are always ready to […]

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The Key Differences Between Customer Support and Customer Success

Customer support and customer success can be confusing for both beginners and experts alike.  Both customer support and customer success teams are important for your brand’s ongoing growth and success, and the roles share similar skill sets.  Yet, they are two very different things.  It’s time to clear up the confusion around customer support and […]

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Shopify Review

One platform where you can sell just about anything to anyone anywhere? That’s Shopify in a nutshell. But once you unpack it, it’s easy to see why it powers over 1 million websites and manages billions in sales.  Gone are the days when you had to figure out how to start an ecommerce site from […]

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A2 Hosting Review

For reliable hosting that focuses on speed, A2 Hosting provides plenty of options to get your site up and running. If you’re familiar with SEO and the ranking factors Google uses to decide where your site shows up in search results, you know speed is one major factor in securing higher rankings and increasing traffic […]

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How to Use Data Visualization in Your Content to Increase Readers and Leads

Have you heard of data visualization? Even if you don’t know the term, you’ve probably seen some examples. Data visualization refers to graphical images that represent and explain data trends or other numerical information, such as charts, maps, scatter plots, or graphs. You can use data visualization in articles or on web pages to make […]

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Best WordPress Popup Plugins

WordPress popup plugins are one of the best ways to maximize your site’s effectiveness.  Easy to use and implement, popups help to enhance your messaging and convert leads. You can use them in many ways, including to upsell products, drive newsletter signups, and more. A WordPress popup plugin can help to increase your return on […]

A Straight-Forward Guide to Funnel Optimization

You’ve created a funnel, but it’s not working. Now what? If you thought you could set it and forget it, you’ve got another thing coming. That’s where funnel optimization comes in. Maximizing your conversion funnels can only happen when you experiment with each element of customer interaction, dig deep into the analytics and then optimize […]

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25 of the Best Add-On Slack Apps to Make Your Marketing Team More Effective

Just like your favorite iOS apps, software-specific apps can greatly improve our day-to-day work experiences. Slack is one of the most popular channel-based messaging systems on the market, with over 12 million people using the system every day. What’s more, their diverse and ever-growing selection of Slack apps is only improving their service. For marketers, […]

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25 of the Best Add-On Slack Apps to Make Your Marketing Team More Effective

Just like your favorite iOS apps, software-specific apps can greatly improve our day-to-day work experiences. Slack is one of the most popular channel-based messaging systems on the market, with over 12 million people using the system every day. What’s more, their diverse and ever-growing selection of Slack apps is only improving their service. For marketers, […]

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How to Find Keywords Everywhere

Keywords play an integral role in search engine optimization. That’s why, if you want your SEO strategy, particularly keyword research, to be successful, you must know where to find relevant keywords. You must know how to find keywords everywhere—and not just any keywords, but high-intent, low competition keywords you can rank for. Why It’s Important […]

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How to Get 88% Open Rates and 56% CTRs Using Facebook Messenger Bots

My colleagues recently shared the results of a marketing campaign they conducted using Facebook Messenger bots, which are basically the Facebook version of email marketing. The metrics shocked me: 88% open rate and 56% click-through rate! Although I’ve had some great email marketing campaigns, it’s hard to top that result. Why Should You Use Facebook […]

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What is Geofencing Marketing?

Imagine you’re walking in a mall and receive a Starbucks coupon on your smartphone. You look up to see a Starbucks shop. This scenario may encourage you to visit the outlet, learn about the promo, and use the coupon.  With geofencing marketing, or location-based marketing, this convenient strategy turns into a reality.  How can you […]

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