If there’s one thing you need from your digital marketing toolbox, it’s efficiency. You need access to real-time data so you can quickly make the most effective decisions and convert those all-important leads into paying customers. You can start by deploying iPaaS, or “Integration Platform as a Service”. It’s a little tricky to understand at […]
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Every minute, Facebook users upload 147,000 photos, and Instagram users post over 347,000 stories. That’s a tremendous amount of content entering the digital space every day—which may be a problem for digital marketers. In a world where everyone seems to be creating content, it’s simply not enough to develop everyday content anymore. You need to produce […]
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When your human team has trouble managing your customer service needs with sticky notes and cluttered inboxes, you need a new solution. Customer service software lets you keep all of your tasks in the right baskets without losing track of anything. It also boosts your customer satisfaction and lightens your agents’ load. These customer service […]
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Marketers and business owners alike know the inherent value of PPC ads. With 64.6% of consumers interacting with Google ads when online shopping, it’s no wonder PPC ad creation is growing exponentially. While you may have aced your keyword research, gotten to know your budget intimately, and A/B tested relentlessly, your PPC campaigns may still be falling short […]
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It seems like every week there’s a new article about how people don’t use Facebook anymore. You may hear that it’s only for “old people,” that it’s not relevant, that brands are abandoning it. Thing is, that’s just not supported by the user data. In reality, Facebook has barely seen a slowdown in audience growth at any […]
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Nothing scares new business away like hard-to-reach customer service or disorganized sales calls. By using the best call center software, you can outfit your teams with the tools they need to communicate effectively. And it won’t cost that much at all so long as you have a good internet connection. Forget about the requirements of […]
Got a crawling, indexing, or site-wide ranking problem? SEO traffic isn’t just about having the right content. One wrong technical SEO setting can bring your entire site down. And many technical errors are so obscure that they go unnoticed for years. Even small problems can add up, slowing you down and resulting in less traffic. […]
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With a net worth of $1.7 trillion, Amazon has dominated the e-commerce sector for years, leaving many of its competitors in the shade. But are there alternatives to Amazon? With an audience as vast as Amazon, small business start-ups and solo entrepreneurs flock to the site to sell the products, get established, and build their […]
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Have you ever seen a Facebook ad for Chanel? Or an Instagram ad for Lamborghini? Me neither. That’s because luxury marketing strategies don’t follow the same rules as mass-market brands. Selling to high-end consumers requires a different approach. But that doesn’t mean popular digital channels are off-limits. SEO, PPC, even some social media sites can drive […]
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E-commerce retailers face many obstacles in the realm of online business. A common yet persistent issue is deadstock products. The accumulation of deadstock inventory can drive up operational and warehouse costs. As more products enter the warehouse, the cost of storing unsold items can drain the valuable financial resources of your business. What’s more, seasonal […]
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Whether you care to admit it or not, the decisions you make today will be driven by your emotions. In emotional marketing, we talk a lot about using psychological triggers to get customers to click, convert, engage, etc. “By leveraging common psychological triggers all people have,” you might hear, “you can drive more sales.” While it […]
The post How Using Emotional Marketing in Content Can Help Drive Way More Sales appeared first on Neil Patel.
In these modern times of digital transformation, it may seem like most digital marketing strategies are designed for online businesses. So are there any digital marketing strategies for brick-and-mortar businesses? Yes, there are, and one of the most effective ones is hyperlocal marketing. What is Hyperlocal Marketing? As the name suggests, hyperlocal marketing is a […]
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Local SEO is important. In fact, 46% of all searches on Google are local. That means if you’re a local business and you don’t have your local SEO in order, you’re missing an opportunity every time someone searches for your products or services online. And there’s a lot of people searching. About 89% of people search […]
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Running an e-commerce store is a lot of work, but you already know that. You’re experiencing it every day, from marketing and communication to fulfillment and shipping, not to mention all the follow-up. And everything else in between. Sometimes it can feel like you’re doing so many little things just to keep the business going, […]
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Case studies go beyond simple testimonials by providing real-life examples of how your brand satisfied your customer’s needs and helped them accomplish their goals. An in-depth case study helps you highlight your successes in a way that will help your ideal potential customer become your next customer. They help you show rather than tell prospective […]
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No doubt this is a hard time to grow a local business. Coronavirus has likely forced you to make big changes to the way you operate. It’s almost certainly hit your bottom line too. However, it’s still absolutely possible to grow your local business at a time like this. You just have to be smart […]
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Have you recently noticed a huge drop in social media engagement? Suddenly, your social media activity doesn’t seem to show up at all. It’s like you don’t even exist on the site…weird! Is it a bug? Even big sites can suffer from issues occasionally. Maybe you should just check back later. There’s another possibility—you might […]
If you want your business to succeed, you’ll need to pay close attention to your brand strategy. And that strategy starts with a free brand logo. A strong brand creates instant recognition in the marketplace, especially amongst your customers. It also builds loyalty and shows you share your customer’s values. Do this right, and both […]
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Amazon reviews are a crucial part of customers’ decision-making process. Without the ability to touch, feel, and test a product in real life, consumers look to reviews to determine whether or not an item will fit their needs. In fact, a survey by Dimensional Research found that reviews impact the buying decisions of 90% of consumers. […]
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The skincare space makes over $17 million in revenue each year, and it’s expected to grow by 5.3% annually. And as people stay home more, the desire for self-care products, including skincare, continues to expand. This may make it the perfect time for brands to take a hard look at their skincare marketing strategies and seize on […]
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