Statista says 52 percent of global internet traffic is mobile. A third of all mobile searches on Google are local. Microsoft says the same thing — 53 percent of mobile searches on Bing have local intent. This is pretty big on its own. Then we see data showing that local searches are growing 50 percent […]
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Does your company manage Google Ads for third parties, and do you maintain some success with the pay-per-click (PPC) platform? If so, you may want to become a Google Partner, the search giant’s members-only club. Joining the Google Partners program can provide you with immense benefits, such as specialized training, invitations to exciting events, and […]
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I’ve managed countless projects, hundreds of teams, and used many different types of management software over the years. And you want to know a secret? It doesn’t matter which project management tool you use as long as you pick something people like using. It sounds simple, but project management software is what you make it. […]
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The SERPs (search engine results pages) are the listings you see whenever you type a query into a search engine. For most of us (63%, plus 90% of mobile searches), that search engine will be Google, so if your website does well in Google’s SERPs, you’re going to see a lot of organic traffic. When […]
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There are many touchpoints along the customer journey. The transaction is of course one of the most important, if not the most important. So, the way in which you accept payments matters for both you and the customer. You need to have the right software and/or hardware in place to make sure transactions are simple […]
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According to Investopedia, a silo mentality is “a reluctance to share information with employees of different divisions in the same company… reducing the organization’s efficiency.” In other words, if different people or teams in your company aren’t on the same page about everything that’s going on, they might end up doing a worse job. Silos […]
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According to Unbounce, half of the people who click on your ads are more likely to make a purchase than those who came from an organic link. That’s a bit surprising. You’d think with 600 million devices running ad blockers —advertising would be less effective. Google Ads commands 73.1 percent of search advertising, roughly $40.3 […]
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The best accounting software will streamline bookkeeping, minimize costly mistakes, and provide a clear, real-time picture of your company’s financial health. An employee swipes a card or makes a sale–the transaction’s captured automatically. Want to view a sales tax summary or income statement? It’s a few clicks away. I think you’ll be surprised at how […]
Google may lead the search engine ranks, but they’re not the only player in the game. Bing holds 11.22% of the global search engine market share. Compared to Google’s 72.94%, that may not seem like much — but with upwards of a third of US desktop searches coming from Bing (and Bing-backed AOL and Yahoo), […]
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Today, the SEO service provider industry is valued at more than $51 billion. It’s why you’ll find countless SEO companies scrambling for a piece of the pie. Where does that leave you, a business owner eager to reach Google’s top pages, generate qualified traffic, and drive sales? Often lost and unsure where to turn. With […]
As the most-viewed site globally, YouTube is a must-visit destination for marketers and content creators looking to increase audience reach. While it is possible to optimize YouTube SEO to score top results, without an understanding of the YouTube algorithm, SEO alone won’t manifest videos on a potential viewer’s suggested video list. YouTube’s product chief underlined […]
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The pandemic changed work permanently. Before COVID-19, only 9.8 million of the 140 civilian workers in the U.S. worked remotely. Today, almost 70 million people are working from outside the office. They are signing in from coffee shops, homes, and other unprotected networks. In order to keep online communications safe and secure, many are using […]
Today, there are hundreds, if not thousands, of SEO agencies out there. And each one of them is good for something. Thus, your question shouldn’t be, how do I find the right SEO agency, but how do I choose an SEO agency that’s right for me? I’m glad you made it here, as I’ll guide […]
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Getting paid is great. Paying fees to accept money? Not so much. For small business owners who need to make the most of every transaction, it’s important to find the right point-of-sale (POS) system. You don’t want feel cheated out of revenue every time someone pays with a card. Today, there are tons of options […]
Do you want to skip the read and get right to my top picks? The best web hosting service for most people is Hostinger. Your website is crucial for building and growing a thriving business—and web hosting is a vital component of building a quality website. The good news is many web hosting services make […]
In 2017, PPC advertisers invested over $10 billion dollars. If you stacked that many $100 dollar bills on top of each other, you’d have a nearly seven-mile tall tower of money. So, that’s a TON of money. But year after year, global ad spend across every major PPC channel is growing even higher. Source: Statistica […]
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If you’ve ever done SEO, you know how good it feels to see your rankings go up. You put a ton of hard work into moving up in the SERPs and it finally pays off. But then the unexpected happens. Your rankings drop. Few things in SEO are more discouraging than a fall in the […]
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Your website is bustling with activity. Visitors are constantly interacting with it. But are you taking full advantage of everything that’s happening on your website for your paid marketing? Every interaction a visitor has with your website… a pageview, a click… can be used to better understand your audience. And when you understand your audience […]
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Paid advertising offers a 200% ROI. So for every dollar you spend, you get two dollars in return. It’s no surprise that nearly 80% of marketers consider PPC profitable and beneficial for their businesses. But it’s not as easy as throwing ads up, seeing what sticks, and hoping people buy from you. There’s a reason […]
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Digital marketing covers everything from SEO and content marketing to email campaigns, social media strategy, and video marketing too. With new digital marketing companies popping up left and right offering a bit of everything (and truly speaking to no one), it’s no surprise you’re having a hard time finding the right one. The best thing […]
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