Neil Patel

E-commerce is the future, but it isn’t just for B2C. B2B brands are finding huge success in the digital marketplace industry and everyone wants a piece of the pie. Globally, B2B marketplaces make up a $31 billion market. Amazon Business, arguably the biggest player in the B2B marketplace scene, grew from $1 billion to $10 […]

Consumer marketplaces are essential to connecting businesses with consumers looking for services. However, it can be hard for smaller businesses to compete with well-known brands in their market. That is where B2C niche marketplaces can help. Alongside customer choice, brand awareness and visibility are critical to business success. Niche marketplaces allow businesses to leverage the […]

Virtual job fairs have been growing in popularity in recent years. Chances are, that’s only going to continue. Virtual job fairs can be the perfect way to initiate that first interaction between candidate and employer. How do you make sure yours is successful? Here is what you need to know. What Is a Virtual Job […]

Are you hoping to identify MarTech trends that can help your campaigns be more effective and run more smoothly? As our marketing capabilities evolve, so do the tools we use to measure our successes and how we achieve that success. In this blog, we unpack the six biggest MarTech trends looming over the marketing industry […]

Paid ad costs are rising. In highly competitive industries, you can expect to pay $50 or more per click. As a result, many businesses are looking to lower paid ad costs by increasing ad relevance. Dynamic keyword insertion is an ideal strategy to improve relevancy and lower paid ad costs. When used correctly, it can […]

Artificial intelligence (AI) tools for media let you create content at scale in a previously impossible way and you don’t even need design experience to create something impressive. AI isn’t new. The film and gaming industries both use it regularly, for instance. But, these sectors have only scratched the surface of AI capabilities. On a […]

B2B and B2C content marketing require entirely different strategies. However, whether you’re targeting businesses or individual consumers, one point remains the same: Content matters.  Content is how you boost brand awareness, build trust in your company, and empower your customers to solve their problems. However, you can’t just create the occasional blog post or paid […]

SEO can be a brilliant strategy to increase your website traffic but it isn’t always enough.  Imagine you rely on SEO for all your traffic. What happens when the Google algorithm changes? You risk losing potential customers!  That’s why diversifying your methods of increasing web traffic can offer better results. If you have multiple traffic […]

If you’re retailing products and want to reach the widest audience possible, having a well-optimized e-commerce website is an absolute must. Why? Well, there are several benefits. A great e-commerce website helps you understand the basics about your customers, for example, demographics like their locations, age groups, and how they found you. By using tracking, […]

Let’s face it: a picture really is worth a thousand words, but an image you made yourself? Priceless.   Compelling images create a connection between you and your audience and help you build on that relationship. They encourage discussion and shares. In short, images convert. According to Venngage, 64 percent of marketers say images are […]

Article sponsored by PayPal. Gen Z’ers, which includes those born between 1996 and 2012, now make up 20 percent of the US population and account for $143 billion in direct spending. If you are still focused on millennials, it’s time to start paying attention to a new generation of consumers. Here are five ways to […]

Do you love to write? Draw? Create in any way? Do people tell you that you should try using your creative skills to make a living? Do you shrug them off because you don’t know how to get started or because you don’t feel you have the time to commit to unpaid work? After all, […]

If you’re looking to increase your organic SEO rankings, meta descriptions might be the answer.  That is, if they are written well!  A great meta description should compel users to click on your page in the search results to learn more.  It should also contain keywords to boost your SEO. Below, we’ll explain the best […]

Who says you have to spend money to get more traffic? There are tons of free SEO tools that can help you drive more traffic. Sure, you may know of some, like Ubersuggest, but there are many more options than just my own tool. Before I dive into the tools, I’ve broken them down into […]

If you want your blog posts to perform well, one simple way is to achieve this is by writing magnetic headlines.  By playing around with your title after publishing a post, you may significantly increase the post’s conversion rate. In this article, I’m going to share a step-by-step process to get you producing consistently great […]

We marketers would like to believe we dominate the web, but we secretly admit to ourselves that cats and memes are the true rulers. It can be frustrating to pour hours of work and money into content, only to watch the next Evil Kermit or Sponge Bob meme pull more traffic. Is there a way […]

If you are looking to build up your professional brand as an authority in your niche or industry, one great way to do so is to answer people’s questions.  Even if you’re not the top expert on a particular topic, chances are you still know more than others. Quora is a great place to start. […]