Marketing Automation Consulting

Why aren’t more companies using marketing automation? A recent survey from Liana Technologies found that 60 percent of respondents said they didn’t know how to use marketing automation. They listed a lack of know-how as the main reason they weren’t adopting marketing automation campaigns. Half of those surveyed also listed a lack of strategy or […]

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Episode 115 – The European Space Agency: Human and Robotic Exploration

Hear about human and robotic space exploration with Belgian nuclear physicist Philippe Schoonejans. He is the European Space Agency’s (ESA) team leader for the Sample Transfer Arm, one of the European contributions to the NASA-ESA Mars Sample Return program. This mission will use robotic systems to return samples from the surface of Mars to Earth. […]

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The Entrepreneur’s Guide of Outsourcing Work Without Losing Quality

No matter what industry you’re in, there’s always more work than time to do it. This means that there is always something lacking, always more work to be done, and new companies often fall behind their expectations and deadlines. One of the most insidious parts is that it leads to massive stress. According to business […]

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PPC Consulting

You have developed a killer website and drafted an effective marketing strategy to generate leads and drive sales. So what next? Considering paid advertising offers a 200% ROI, it’s a no-brainer that your marketing strategy should incorporate the same. “But I have no idea where to start with Google ads – in fact, I don’t […]

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Leaders: Plan for Chaos So You Can Keep Control

In business, there are two things that are guaranteed: change and chaos. Chaos here isn’t referring to the disorganization and lawlessness of companies under bad leadership. Instead, like change, the chaos I’m talking about is the unpredictable circumstances that come with running your own company. It’s this chaos that makes the widely used phrase “expect […]

How To Create A Marketing Calendar That Will Streamline Your Campaigns

If you’ve ever led a marketing team, you know it’s easy to get overwhelmed by tasks and plans. Numerous blog posts, social media marketing campaigns, and emails crowd your pipeline. But distractions and urgent issues get in the way, and when you check the clock, several hours have passed. It happens all the time: you miss […]

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Content Marketing Consulting

Make no mistake; content marketing is complex. How? It requires subject expertise, in-depth knowledge about your target audiences, an excellent strategy to guide its execution, and of course, exceptional copywriting skills.  Last but not least, hands-on experience and consistency.  Another thing to note: All these must go into the mix for you to drive positive […]

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The pain you sometimes need to go through to increase your quality of life

The level of happiness and fulfillment you feel on a day to day basis can change based on many factors. One of those factors has to do with the ability to make hard decisions that may involve big changes that you’re not ready to face. The fear and pain associated with change can often prevent […]

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Episode 114 – Scott Berkun: How Design Makes the World

In his new book, How Design Makes the World, Scott Berkun explores how good and bad design impact our daily lives. In this episode we examine the big questions Scott asks in the book: What are you trying to improve? Who are you trying to improve it for? How do you ensure you are successful? […]

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How to Choose The Right Digital Strategy Agency

According to a recent survey from the DMEXCO, 70 percent of executives worldwide expect the pandemic to accelerate the pace of digital strategy.  In the past, businesses had more time to plan and prepare.  That’s no longer the case.  Today, businesses are expected to outline, plan, implement the digital strategy in a matter of days […]

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Best Small Business Loans

Unless you’re independently wealthy, most small business owners need a loan at one point or another. From paying for startup costs to expansion projects, equipment, or unexpected incidents, quick access to funding will make it easier for your company to grow.  Whether you’re launching a brand new venture or own an established business, there are […]

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