In this episode of #ThisOldMarketing, Joe and Robert talk briefly about Google, or should we say, Alphabet, before moving on to a critical issue for publishers: Online Display Advertising and its demise. Then, the boys discuss the hi-jacking of the te…
PNR 103: Consistent Content Is Key…and Most Brands Can’t Do It
In this episode of #ThisOldMarketing, Joe and Robert discuss some major plays in podcasting, from Google Play adding podcasts to Serial’s deal with Pandora. PewDiePie says that the reason YouTube is launching YouTube Red is because of ad blockers (is …
PNR 102: YouTube Proves We Have No Rights on Social Media
In this episode of #ThisOldMarketing, Joe and Robert go in-depth into YouTube’s decision to “force” content creators to be part of their new paid subscription program – YouTube Red. Adobe releases some interesting research on consumer behavior and con…
PNR 101: Can Content Save Advertising?
In this episode number 101, Joe and Robert discuss whether content marketing can save advertising. Does it have to be either/or? Actually, we think not. Mitch Joel contends that it may be the end of blogging as we know it, and Pepsi’s CMO thinks tha…
PNR 100: 4 Content Marketing Trends for 2016 [100th Anniversary Show]
In this special 100th anniversary edition of #ThisOldMarketing, Joe and Robert do a little “celebration time” and reflect on the past 100 episodes. The format is changed for this episode, and includes four major trends that Joe and Robert expect to se…
PNR 99: The Internet of the Future Will Be Ruled By Few
In this episode of #ThisOldMarketing, Joe and Robert discuss Jay Acunzo’s fantastic report on content marketing pods, possibly a better way to structure teams for content marketing. The Washington Post announces that they are going to distribute every…
PNR 98: Apple Is Spurring On the Next Generation of Advertising
In this episode number 98, Joe and Robert continue to explore the world of ad blocking. Are Apple, Google and Facebook all in this together, or are they conspiring against each other? Could there be a world in the future with all digital ads as conten…
PNR 97: The Coming Crisis in #NativeAdvertising
In this episode number 97, Joe and Robert discuss the launch of Apple’s IOS9 update and what it means for publishers and brands as it pertains to advertising and content blockers. Following on that, the boys discuss the future of digital advertising, i…
PNR 96: Content Marketing Technology Investments Top $1 Billion
In this post-Content Marketing World episode of #ThisOldMarketing, Joe and Robert discuss how content is moving to the middle, and investments in content marketing technology top the $1 billion mark. Just 17% can follow the buyer’s journey and GroupM …
PNR 94: Social Media Isn’t Dead, We’re Just Using It Wrong
In this episode of #ThisOldMarketing, Joe and Robert discuss an article about social media marketing being dead. Well, is it dead, or are most brands just using it wrong (the latter)? Podcasting is bigger and better than ever, and native advertising …
PNR 93: 2016 Will Be the Year of Content Marketing M&A
In this episode of #ThisOldMarketing, Joe and Robert discuss the big $48 million dollar purchase of content agency King Content, followed by a discussion around more M&A to come in 2016. Oracle buys Maxymiser for further proof. The boys then discuss,…
PNR 92: End of Days for Digital Display Spells Opportunity for Brands
In this episode of #ThisOldMarketing, Joe and Robert talk briefly about Google, or should we say, Alphabet, before moving on to a critical issue for publishers: Online Display Advertising and its demise. Then, the boys discuss the hi-jacking of the te…
PNR 91: The Sad Future Reality of Brands Battling for Advertising
In this episode of PNR’s #ThisOldMarketing, Robert and Joe discuss the future of content, and why so many brands and agencies are looking more at advertising opportunities than owning their own platforms. Facebook launches a new live video program for…
PNR 90: Chaos In the Media Coming Soon to a Platform Near You
In this episode of #ThisOldMarketing, Joe and Robert discuss the craziness around the Hubspot scandal (and why these things seem to happen in Boston ;). Then the boys go in-depth into a series of articles about the media landscape. Will media companie…
PNR 89: Don’t Build Your Content House on Rented Land
In this episode number 89, Joe and Robert discuss LinkedIn and Google news this week. LinkedIn limits your right to download contacts and, alas, Google+ is no more (we think). In other news, AOL releases some new content marketing research that may no…
PNR 88: Content Marketing Budgets Still the Size of Pluto
In this episode number 88 of #ThisOldMarketing, Joe and Robert discuss how more and more how-to videos are being pumped into YouTube, and what marketers need to do about it. Then the boys chat about major research surrounding trust and culture, both o…
PNR 87: Upworthy’s Big Move Combining Original Content and Data
In this episode number 87, Joe and Robert discuss the new Upworthy business model in detail, and what businesses and marketers can learn from it. In addition, the boys discuss what, when and why marketers should outsource content marketing, and follow…
PNR 86: Inside the New York Times’ Subscription Funnel
In this venerable episode number 86, Joe and Robert discuss why CNN is seeing backlash for their native advertising launch. After that, the boys explain why print is really the future of digital (stop laughing). In addition, the New York Times sees am…
PNR 85: Who Didn’t Launch a Content Marketing Agency this Week?
In this episode of #ThisOldMarketing, we saw a flurry of new content-based agencies afoot, including a deal with Daily Mail/WPP/SnapChat, a new content division from the BBC, and the Washington Post launches a freelance network. CBRE launches a new con…
PNR 84: Content Marketing Now Definitive Industry Term
In this episode number 84 of #ThisOldMarketing, Joe and Robert discuss two major association initiatives – one in Germany and one in Asia – around content marketing. Both associations have also taken the name “content marketing”, which Joe thinks is a…
PNR 83: Why Medium Is Betting on Email (and So Should You)
In this episode number 83 of #ThisOldMarketing, Joe and Robert discuss Twitter’s CEO leaving the nest, and the opportunities that remain with Twitter as a broadcasting platform. After discussing digital’s “third wave,” the boys chat about the Brad Pitt…