The Top Skincare Marketing Tips to Boost Your Beauty Brand

The skincare space makes over $17 million in revenue each year, and it’s expected to grow by 5.3% annually. And as people stay home more, the desire for self-care products, including skincare, continues to expand. This may make it the perfect time for brands to take a hard look at their skincare marketing strategies and seize on […]

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3 Key Reasons to Use Augmented Intelligence Tools in Digital Marketing

Do terms like “AI” and “machine learning” make you think of robots and science fiction? These technologies are being used everywhere, and the age of AI is already in full swing. AI and technology offer a solution to inefficiency. Deloitte has shown that 83 percent of early adopters of AI and cognitive technologies achieved either “moderate” or “substantial” benefits. […]

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3 Key Reasons to Use Augmented Intelligence Tools in Digital Marketing

Do terms like “AI” and “machine learning” make you think of robots and science fiction? These technologies are being used everywhere, and the age of AI is already in full swing. AI and technology offer a solution to inefficiency. Deloitte has shown that 83 percent of early adopters of AI and cognitive technologies achieved either “moderate” or “substantial” benefits. […]

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Episode 116 – The Caribbean Islands Clean Energy Program

The podcast for project managers by project managers. Dr. Kaitlyn Bunker, Ph.D., P.E. is a Principal with Rocky Mountain Institute’s Islands Energy Program. Kaitlyn leads a diverse team that partners with islands in the Caribbean to support and accelerate their clean energy transitions. Their projects result in many benefits, including the use of more local, […]

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The Ultimate Guide to B2B Local SEO

Is your company tapping into its local customers through B2B local SEO? Although business-to-consumer (B2C) brands often leverage local marketing, business-to-business (B2B) ones tend to take a broader approach. B2B brands without storefronts are even more likely to have their local marketing strategies slip through the cracks. That said, there are enormous opportunities for B2B […]

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How to Update Local SEO When Your Business Moves To A New Location

Let’s say a lot of people from your area are checking out your business online, and in-store sales are through the roof thanks to your local search rankings. Then comes a problem: You decide to move to a new location. In addition to the logistical factors associated with moving your business, you also need to […]

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How to Be a Responsible Investor of Your Time

As someone who thrives on productivity and performs best when tasked with multiple challenges and responsibilities, I’m constantly trying to sharpen my entrepreneurial toolkit. Staying busy means my brain is “on” 24/7, and I prefer it that way.  But at the same time, I’ve also learned how to optimize my time management so that I […]

How To Build A Chatbot For E-commerce

A chatbot for e-commerce gives you the power to engage with new, existing, and potential customers with real-time, text-style messaging, without actually providing (and paying for!) a live person. Through carefully scripted conversations, your brand can provide your customer base with support, information, and resources 24/7. Like any conversation, chatbots are a two-way street —- […]

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Best Business Credit Cards

A business credit card is much more than just a convenient payment method; it’s a way for you to earn rewards and benefits for your company. The best business credit cards offer features like purchase protection, membership rewards, travel insurance, and some even pay you cash.  Your next big purchase could result in a free […]

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The 8 Best Content Marketing Companies of 2020

Research from Demand Metric shows content marketing costs 62 percent less but produces three times as many leads as traditional marketing. This is no surprise when you realize 70 percent of people would prefer to learn about a company through an article rather than advertising.  Content marketing can generate huge amounts of traffic, leads, and […]

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Best VPS Hosting Plans

In a world filled with different web hosting options, VPS hosting has become a popular choice for websites in various categories. Upgrading to a virtual private server (VPS for short) will drastically improve your site performance if you’re currently on a shared hosting plan.  For those of you who are starting a new site from […]

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Can there be peace and balance in an unbalanced relationship?

Some people have a strange way of balancing their lives. Some folks will pick up a hobby or hang out with friends. But others may take a darker route. They’ll betray their partner or become addicted to drugs or alcohol. You may not see that as balance, but for those people, that’s how they get […]

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