The Counterpart to “What’s Your Why” that Nobody Talks About

If you’ve ever studied or listened to anyone talk about entrepreneurship and business, you have most likely at some point been told to identify “your why”. “What’s your why” they will tell you, or “get clear on your why”. Why do you want to accomplish what you are seeking to accomplish, why do you want to make a certain amount of money, why do you want to be in a certain niche and on and on. Over the years I have spent countless hours, journaling sessions, meditations and conversations on identifying the specifics of my why.

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