A detailed analysis of Red Ventures. The media empire looks like the future of all companies. The boys discuss why. Future buys most of Dennis Publishing. Yes, the acquisition party continues. Is it time for you to get in on the action? And the New Yor…
Joe Pulizzi & Robert Rose
Be More Like Red Ventures (285)
A detailed analysis of Red Ventures. The media empire looks like the future of all companies. The boys discuss why. Future buys most of Dennis Publishing. Yes, the acquisition party continues. Is it time for you to get in on the action? And the New Yor…
Salesforce Launches Netflix for Business (284)
Breaking news as Salesforce announced the launch of Salesforce+ (of course) in quest to become the Netflix for business content. Rants and raves include Joe raving about the BABA Summit in Chicago and the power of communities, and Robert rants about he…
The Race to First-Party Data (283)
The boys kick off the show announcing NFT marketplace OpenSea’s big revenue move in the last few weeks. Is Robert coming around the idea? Joe thinks so. The Gap’s Athleta launches AthletaWell, a content marketing loyalty play in the leisureware space. …
The Creator Economy and Content Entrepreneurs (282)
Joe and Robert digest the breaking research from The Tilt on the state of the content entrepreneur. What makes them successful? How long does it take to build an audience? How do they make money? Apple, Google, Microsoft and Facebook all release amazin…
Clubhouse Rises from the Dead (281)
Clubhouse is back. Maybe. The social audio app is now open to the world, and has gained 10 million new downloads in the past two months. Joe thinks there is a chance. Robert thinks that Clubhouse as a feature only will fail. Zoom launches On Zoom. Fran…
NFTs for Marketing. Boom or Bust? (280)
In this episode, Joe and Robert break down the future of NFTs in marketing, lead by Gary Vaynerchuk’s partnership with Budweiser. TikTok’s parent ByteDance goes full Amazon B2B by launching BytePlus, the product version of their AI algorithm. Joe and R…
All Bets on TikTok to Drive Creator Economy (279)
In breaking news, MEL magazine is sold by Dollar Shave Club and will begin again in a few months. Joe and Robert discuss why content entrepreneurs should work on exit planning and marketing directors need to focus on M&A. Is every company a fintech com…
The NCAA Just Created 500,000 Content Businesses (278)
The boys launch the show discussing the NCAA’s new ruling that college players can be compensated for their image and likeness. While we don’t know exactly what will happen, we do know that athletes from every sport will be developing out their audienc…
American Express/Meredith Give Departures the Boot (277)
The Information estimates that last year’s creator economy take is about $2 billion dollars. Does it have room to run? CNBC and The Drum cover content marketing like it’s a brand new thing, while American Express ditches their Departures print magazine…
American Airlines Lost Its Way (276)
After more than 50 years, American Airlines decided to shutter its print magazine American Way. Good decision? Not a chance. Based on data? Probably not. Americans have hit fatigue status when it comes to Video on Demand (VOD). Is this a short-term bli…
Will Apple Kill Email Newsletters? (275)
Apple unveiled their new privacy policy this week. Among the features is an ability not to track open rates in email newsletters. The boys think this is bad for ecommerce and advertising and good for long-form email newsletters. Facebook announced thei…
From Rented Land to Rented Land (274)
In this episode, Joe and Robert start by dissecting the employment move back to offices. Is this a meaningless blip or will marketing and content creation be altered forever? Is the future of media podcasts and newsletters? Axios sure thinks so. While …
Twitter Is Ready to Ring the Creator Economy Bell (273)
Decentralized publishing is starting to become “a thing” with the launch of Mirror.xyz, a site for writers built on top of a crypto economy. And yes, creator coins are a thing. The tokenization of everything is happening and content creators sit at the…
Amazon Does What AT&T Can’t with Content (272)
At almost the same time AT&T announced that their WarnerMedia buy was a mistake, Amazon seems close to picking off MGM Studios. Why is everyone except telecom companies figuring this out? And then, there’s TheSkimm, which is going shopping for a buyer …
Hubspot’s Quest to Be King of All Media (271)
Social audio company Clubhouse finally launches in Android, but faces an uphill climb around moderation and trolls. Hubspot makes a brilliant move in starting a podcast network. Could it be a glorified sponsorship package? Possibly. But it’s still bril…
Gary Vee & Silent Bob First through the Wall with NFTs (270)
Verizon changes course again by selling off AOL and Yahoo to Apollo. Joe and Robert think they’ll purchase both back for more at a later date. Rumors are swirling that Netflix may buy Discovery. Smart move considering how much Netflix is paying for ori…
Content Marketing = More Marketing, Less Content (269)
In this week’s news, Neutrogena and Old Spice release the details on the creation of their internal brand studios. Is this Marriott all over again or something different? The answer is in promotion and audience building. More acquisitions are in the wo…
Guess What? Advertising Is Rising (and Growing) (268)
Is the biggest part of a paid advertising budget with influencers now? The boys think not. Science seems to think that the web can survive without advertising. If so, there are huge opportunities for ungated media sites. And…it really doesn’t matter …
DraftKings Develops Content Marketing Playbook (267)
DraftKings hires a chief media offer, kicking off their formal program for content marketing and into actually buying media companies. The latest Pew social media research is out. What do we think? Facebook might be in trouble. Oh, and Americans hate s…
