Well, there’s a new Facebook data leak, and Facebook is blaming users instead of taking responsibility. The good news? Facebook is updating their feeds so you can have more of what you want. Will it matter? Probably not. Clubhouse, the social audio uni…
Joe Pulizzi & Robert Rose
LinkedIn & Spotify Get Into Social Audio Game (265)
I know, it’s hard to believe, but Episode #1 of This Old Marketing still has not sold yet as an NFT. Maybe you forgot? You can bid on it here at Opensea. The social audio battle continues this week, with Spotify buying social radio player Betty Labs, w…
Yahoo Plus Nothing While MEL Goes Belly Up (264)
Bid on the first This Old Marketing NFT – Episode #1 now…proceeds going to charity. In this episode, Verizon announces the launch of a robust Yahoo Plus. All we can say is “ouch.” Roku continues its Quibi-filled dominance by announcing a marketing se…
Charmin’s NFT Jumps the Shark (263)
The Oscars are back and guess what? Netflix absolutely crushed it (and yes, we called it years ago). Facebook is launched a new creator model for writers and journalists that is truly seductive, and will work for inhibiting creators from developing out…
NFTs: It’s Happening Sweetheart! (262)
After a royal analysis courtesy of Robert, the boys dissect Disney’s subscription program as they hit over 100 million paid subscribers worldwide. The conversation pivots to NFTs (non-fungible tokens), as they discuss Seth Godin’s latest blog post abou…
Twitter Goes Full Twitch (261)
To kick off the show, Joe and Robert detail their “advanced” Clubhouse experience (likes and dislikes) and why it may have legs. And did you check out the Tom Cruise deepfakes? Roku buys Nielsen’s Advanced Video property, and increases its chances to c…
How Evil Is Facebook? (260)
In headline news, Facebook makes a deal with the Aussie press, doing exactly what we said they would do last week. At the same time, Facebook commits to $1 billion for the news industry. A generous gift or more of the same from Facebook? Macy’s media …
Facebook Invades Australia (259)
This week Joe and Robert cover the big news that, after the passage of a media bargaining law, Facebook bans all media companies from its app. Shock abounds, with a number of sites that are “not” media companies being affected. YouTube tries to be mor…
Clubhouse to Get Clubbed? (258)
It’s our annual “rip apart the Super Bowl ads” show, which may not mean much since viewership sank to a 15-year low. Twitter announced stellar earnings, including a possible subscription plan roll out. In addition, Twitter is getting aggressive with Sp…
Hubspot Does the Hustle (257)
Twitter was abuzz this week when Hubspot announced their purchase of newsletter/small-business media company the Hustle. Terms of the deal were not disclosed. That said, everyone is very happy (except tech companies and traditional media). Clubhouse, n…
When SPACs Attack (256)
The big news of the week was Twitter buying Revue, a Substack competitor that launches Twitter into the subscription business. What could save or kill the media business? SPACs! Media SPACs are off to a roaring start for 2021, with no end in sight. Rol…
The Content War for Creators Has Begun (255)
Forbes announced the launch of their own version of Substack, a paid newsletter program driven by independent writers. As the war for content creators heats up, rumors swell around Apple launching a podcast-plus subscription program to compete with Spo…
Social Media Is the Dread Pirate Roberts of Marketing (254)
This week on This Old Marketing, Joe and Robert cover Amazon taking down Parler. Does it tell us anything about free speech? And, while that was happening, someone scraped all Parler’s data. The run on music archives continues, with OneRepublic’s Ryan …
Content Acquisitions Go Parabolic (253)
In episode 253 of This Old Marketing, Joe and Robert kick off the show with Roku’s possible purchase of Quibi content (yes, that Quibi). Roku, whose stock has appreciated over 1,000 percent in just a few years, is taking its playbook directly from the …
252: Inside This Old Marketing [Bonus Takeover Episode]
This Old Marketing will never be the same. This episode is taken over by Jay Acunzo, who goes inside how the podcast is made, including the early days, the process and the minimal success (and major failures) of Pulizzi and Rose. Special thanks to Jay …
251: KFC Content Is Better than a Bucket of Chicken
In this episode, the FTC sues Facebook for illegal monopolization. Thanks Captain Obvious! For decades, as newspapers declined, local news suffered. The University of Kansas found a solution, but Joe and Robert feel corporate dollars could be the real …
250: Thanksgiving Episode & A Trick Moment for Brands
In this special Turkey Day episode, Joe and Robert cover some touchy brand communication issues, including how some brands like Oreo and Snickers are having fun with Twitter’s “disputed claims.” In addition, the boys spend plenty of time talking about …
249: Beyonce, New York Times and Morning Brew (Oh my!)
Morning Brew sells its email subscription juggernaut for $75 million, building the email newsletter model for all the follow. The New York Times digital subscription business goes boom boom, while text-to-speech is the next big thing you’ve never “hear…
248: The Greatest Marketing Predictions Episode Ever (2021 version)
Yes, the big marketing predictions episode if finally here. Joe and Robert answer: – What will happen to the martech industry? – What big names will be bought and sold in 2021? – Who wins in content marketing…and who loses? – What does the future of …
247: Why Netflix Would Buy AMC (and why that’s important)
The boys kick off the show with highlights from the just finished Content Marketing World 2020. The streaming wars have begun. Disney has committed to it. Amazon and Apple are dabbling in it. But Netflix owns it. An AMC purchase (who might run out of c…
