In episode 226 of #ThisOldMarketing, Joe and Robert dissect an intriguing report by the World Economic Forum on the future of jobs. In it, the WEF predict that sales, marketing and content jobs will be among the most plentiful. In other news, the death…
Joe Pulizzi & Robert Rose
225: Coca-Cola Reverts Back to CMO Role. Does It Matter?
In episode #225 (the Happy New Year episode) of #ThisOldMarketing, Joe and Robert look at the advertising industry, and whether a “move” away from smartphone usage will hurt digital ads (uh, not really). Facebook says it will ban artificial intelligen…
224: 8 Big Content Marketing Predictions for 2020
Yes! It’s the annual #ThisOldMarketing predictions episode. This year, Robert and Joe bring you eight amazing and infallible marketing predictions that are sure to be wrong (but fun nonetheless). This year’s marketing predictions include: Less Content…
223: Can Marketers Learn Anything from the Peloton Fiasco?
In this episode #223 of #ThisOldMarketing, Joe and Robert go inside Peloton…discussing the ad, the aftermath and what might happen to the brand in the future. Robert believes many mistakes were made, but the public’s reaction was a pure over-reaction…
222: Our Biggest Failures BONUS Episode + Even More Failures
In this very special #222 bonus episode of This Old Marketing, Joe and Robert take requests from Twitter. What could go wrong? Alberto Gomez (@albermoire) asked Joe and Robert about their biggest failures. Since the boys only had an hour, they decided …
222: Our Biggest Failures BONUS Episode + Even More Failures
In this very special #222 bonus episode of This Old Marketing, Joe and Robert take requests from Twitter. What could go wrong? Alberto Gomez (@albermoire) asked Joe and Robert about their biggest failures. Since the boys only had an hour, they decided …
221: Marketing Always Works (If You Leave Out Certain Data)
In episode 221 of #ThisOldMarketing, Joe and Robert unpack Disney’s launch of Disney+, including first-day tech issues, adding 10 million users, and a huge stock market push to record levels. Further into the show, Robert unpacks the current marketing …
220: Twitter’s Move Away from Political Ads a PR Stunt
In episode 220 of #ThisOldMarketing, Joe and Robert discuss the bold move by Twitter, who announced they will remove political ads from their platform in a few weeks. Robert believes this was a good call, and that Twitter may not resume service in that…
219: Will New Regulations Help or Hurt Your Content Creation?
In episode 219 of #ThisOldMarketing, Joe and Robert start by discussing the controversy surrounding the NBA and China. Was the NBA correct in how they dealt with an employee tweet (we say no)? How should a large global brand deal with employee social m…
218: Is the Death of Advertising Upon Us?
Episode #218 of #ThisOldMarketing focuses on the death of advertising. Is it really a thing? Or perhaps an evolution to a new form and function? What would a future with no advertising look like? In other news, the Washington Post begins licensing its …
217: How to Launch a Show Network the Right (and Wrong) Way
In episode #217 of #ThisOldMarketing, Joe and Robert first discuss Disney CEO Bob Iger’s statement that if Steve Jobs were still alive, Apple and Disney would be one company. Let’s all just pause right to ponder that possibility. Then the boys dissect …
216: Is Google Killing the Website?
In episode 216 of #ThisOldMarketing, Joe and Robert discuss the trend that more and more searches on mobile and desktop end without a click. In the future will the website, as we know it, cease to exist? In other news, the boys elaborate on how audio …
215: The End of Social Media As We Know It
In episode 215 of #ThisOldMarketing, Joe and Robert discuss Twitter’s decision to ban “state-run” media and how this will, effectively, lead to a huge change in how content is published on social media. Social media sites, like Facebook and YouTube, kn…
214: Brand Marketers (Hopefully) Starting to Sniff Acquisition Opportunities
In episode 214 of #ThisOldMarketing, Joe and Robert discuss the death of journalism (through newspaper media) and how brands are missing an opportunity by not purchasing more newspaper properties. Procter & Gamble (P&G) is growing like crazy but spendi…
213: Content Brands Launching Everywhere While Audio Marketing Blooms
In episode 213 of #ThisOldMarketing, Joe and Robert discuss the death of influencer marketing, which isn’t dead at all…just changing. Two big brands, Outdoor Voice and Staples, launch content brands The Recreationalist and Worklife. The opportunities…
213: Content Brands Launching Everywhere While Audio Marketing Blooms
In episode 213 of #ThisOldMarketing, Joe and Robert discuss the death of influencer marketing, which isn’t dead at all…just changing. Two big brands, Outdoor Voice and Staples, launch content brands The Recreationalist and Worklife. The opportunities…
212: The Genesis Planet Episode
After 577 days #This Old Marketing, with author/entrepreneur Joe Pulizzi and strategist Robert Rose, returns in a blaze of glory. Episode 212 leads with a detailed discussion of subscription fatigue and what we as marketers and consumers need to do a…
Finale (The Last Waltz)
The final episode of This Old Marketing includes answering listener questions on the future of content marketing, Joe and Robert asking each other their own questions, and a few other surprises along the way. It’s been an amazing ride. Thank you for …
PNR 210: Why Won’t CMO’s Consider Buying Media Companies?
In this final regular episode of This Old Marketing, Robert and Joe discuss which company will buy Fox, and whether Apple will ever buy Disney. Something is increasingly disturbing about web content, while media companies rush into the agency services …
PNR 209: Latest Content Marketing Spending Stats Hard to Believe
In this episode of #ThisOldMarketing, Robert and Joe unpack the latest content marketing spending research and whether or not we can actually believe it. Marketing predictions are back again, while the boys discuss the success or failure of Casper’s co…
