Joe Pulizzi & Robert Rose

In this episode, Joe and Robert discuss the recent reader revenue moves from both CNN and the Guardian, while Facebook may or may not have anything to fear from ad blockers. In other news, the boys discuss whether content marketing is in crisis…or pe…

In this episode of This Old Marketing, Joe makes a big announcement about his future and the future of the podcast, while the future of advertising isn’t quite settled. LinkedIn has a huge opportunity with original content but might not take it and the…

In this episode, Joe and Robert discuss the Brandwatch/Buzzsumo acquisition, while Snapchat adds location-based services. Mercedes launches their own “killing marketing” model for their integrated content brands, and there is one article format that ri…

A very special 200th anniversary show featuring some clips from the past and how the show made it this far (we really can’t believe it). After a walk down memory lane, Joe and Robert focus on the orange week that was Content Marketing World and all the…

In this pre-Content Marketing World episode, Joe and Robert discuss the possibility of Google buying Marketo, and why the big money will continue to go to Marketing Tech (and away from Advertising Tech). Trade Desk tries to fight the ad fraud battle, a…

This week, Joe and Robert cover Apple’s $1 billion dollar investment in original content…plus the rise and fall of fidget spinners and newsjackers on the eclipse. Is Facebook failing (or is the research behind it?) and do publishers realize how much …

In this episode, Facebook launches YouTube competitor Watch, while Netflix begins a buying spree for content brands. Disney pulls its content from Netflix and Google may possibly still buy Snap. In other news, Quartz has figured out how to deliver real…

In the news this week: Apple hits record earnings, Google launches new SnapChat-like ad format, and AI bots begin to create their own language. Detailed analysis includes the marketing opportunity behind long-form content, while Hasbro’s deal with Lion…

In this new-look episode, Joe and Robert cover Lauren Jobs and her purchase of The Atlantic, Facebook’s earnings release and what P&G did with $140 million dollars in marketing. The boys then go in-depth on how Hearst is experimenting with ecommerce an…

The boys take aim at Amazon’s new social platform Spark (thumbs down), Google’s news feed (thumbs up) and Facebook’s addition of branded sub-groups (jury’s still out). Rants and raves include building something instead of measuring, and the craze to fo…

Joe and Robert cover why a number of publishers are cutting their own advertising and how Fender is taking a page from “Killing Marketing” and developing their own guitar lessons. Joe cuts in early for a rant about Gary V’s latest post and why it’s bad…

It’s a miracle! In this episode of This Old Marketing, Joe and Robert actually arrive at a probable solution to Facebook’s fake news problem. If only Mr. Zuckerberg were listening.  In other news, the boys discuss research around artificial intelligenc…

In this episode of This Old Marketing, Joe and Robert discuss the state of digital advertising based on multiple reactions from the Cannes Advertising Awards in France. In other news, yet another article discusses loathing the term content marketing. N…

In this very special episode of This Old Marketing, Joe and Robert detail how they write, manage their day, search for content ideas, create PowerPoint presentations and much more. The boys also include some predictions for the last part of the year, (…