Joe Pulizzi & Robert Rose

In this episode of This Old Marketing, Joe and Robert discuss Apple’s launch into the content creation business.  Meanwhile, publishers are still too focused on their channel strategies and Spotify launches into original podcasts (and sets up Amazon to…

In this episode of This Old Marketing, Joe and Robert discuss Super Bowl commercials, Valentine’s cards and Snapchat’s all-important IPO. Then, the boys go in-depth into Medium’s new subscription model and both agree that Medium has chosen poorly. Rant…

In this episode of This Old Marketing, Joe and Robert discuss how P&G is rewriting the rules for agencies and media placement. A slew of publishers are recreating the media business model, while recent Snapchat results could be a sign of Myspace to com…

In this episode of This Old Marketing, Joe and Robert discuss the Upworthy/Good merger and what it means for more agency/publisher deals.  The boys also discuss the possible revenue models for Medium, and it seems that digital advertising is shrinking …

In this episode of This Old Marketing, Joe and Robert discuss the ongoing battle for content and audiences between publishers, agencies and brands. In other news, the New York Times releases their annual health report, and Joe and Robert distill what a…

In this “hopeful” episode of This Old Marketing, Joe and Robert discuss the Facebook Journalism Project, and why it’s great for Facebook and not very good for the media. The boys also cover native advertising in detail this episode, with a take on the …

In this broken pipe episode of This Old Marketing, Joe and Robert talk about Medium’s latest pivot while AOL thinks they’ve discovered a better way to serve up advertising.  In addition, Gary V leads the way for 2017 to be the year agencies started buy…

In this first official podcast of the 2017 year, Joe and Robert discuss the ad fraud “Methbot” issue and what it means for programmatic advertising.  The boys rip to pieces a 2017 trends post, and then outline why native advertising is not the savior s…

In this final episode of 2016, Joe and Robert discuss the best of 2016 and add some trends for 2017 including: Facebook and Google will ramp up their content buying efforts next year; Brands will bet big on buying media companies; As publishing continu…

In this Christmas edition of This Old Marketing, Joe and Robert discuss Facebook’s new process around fake news, and why it may prove to be a rather large opportunity for content-driven brands. In other news, the boys discuss why your body of work matt…

In this episode of This Old Marketing, Joe and Robert dismantle a blog post that insists that content marketing does not exist. In other news, a number of content jobs will be lost to machine learning and Enterprise launches a new digital magazine that…

In this episode of This Old Marketing, Joe and Robert discuss the result of focusing too much on Facebook for content distribution. GoPro closes down their media division and CNN hires Casey Neistat to launch a new media property. Rants and raves inclu…

In this episode of This Old Marketing, Joe and Robert (together again) discuss Airbnb’s new magazine launch with Hearst. While brand editors have a lot of red tape to work through, some people think content blindness is a real thing. And finally, media…

In this very special Thanksgiving episode of This Old Marketing, Joe and Robert are together again, first discussing the big partnership news between MXM and C3, setting the stage for a content marketing mega agency. Facebook continues to have problems…

In this episode of This Old Marketing, Joe and Robert discuss the IAB’s latest research on advertising growth…what’s right and incorrect about it. In other news, WordPress and Medium are ready to battle website turf, and blogs are getting longer and …

In this special three-year anniversary (and one million download) episode of This Old Marketing, Joe and Robert dig back into the archives and discuss what’s made them successful in their careers.  Then, both discuss what they’ve seen work and not work…

In this week’s This Old Marketing, Joe and Robert discuss Twitter’s decision to kill Vine and why brands and content creators should have known better.  Agencies start to launch print magazines, while IDG’s content creation model is one all brand’s sho…

In this episode of This Old Marketing, Joe and Robert discuss the AT&T/Time Warner merger and what it means for marketing professionals. Email is becoming more important than ever, and the latest APAC content marketing research is dissected. Rants and …

In this episode of This Old Marketing, Joe and Robert discuss whether content marketing is actually different than marketing itself, and if it is, does it work? In M&A news, Google Acquires Famebit while more and more publishers search for new media bu…

In this episode of Pulizzi and Rose with This Old Marketing, Joe and Robert discuss the New York Times and their new Flex Frame native advertising unit – and what markets can learn about user experience. The boys then dissect the art of thought leaders…