In this episode of This Old Marketing, Joe and Robert discuss the results of CMI’s 2017 content marketing benchmarks report and find that content marketing is indeed all about building audience. Rolling Stone finds a buyer; and who really should be th…
Joe Pulizzi & Robert Rose
PNR 150: How to Create a Successful Podcast
In this special 150th episode of This Old Marketing, Joe and Robert spend some time talking about what makes a successful podcast, and each ponder on why PNR has lasted this wonderful 2.8 years. In other news, Facebook is public enemy number one for me…
PNR 149: Digital Advertising Will Survive by Limiting Inventory
In this ThisOldMarketing episode, Adblock plus starts their own ad network (or do they?) and the boys discuss the future of advertising. AT&T looks to become a media company (of course) and some people think content marketing is hard to measure. Rants …
PNR 148: The Business Model of More Versus Less Content
In this post-show Content Marketing World (#CMWorld) edition of #ThisOldMarketing, Joe and Robert (of course) discuss the events surrounding this year’s big event. In addition, the boys discussed whether more or less content will win the day for brand…
PNR 147: 2017 Content Marketing Predictions
This very special episode of #ThisOldMarketing is Joe and Robert’s 2017 content marketing predictions episode. We can’t tell you what they are in this abstract, but both PNR add three very special predictions each that are sure to actually come true. …
PNR 146: Google Lays Down Pop Over Punishment
In this episode of #ThisOldMarketing, Google announces major changes to search engine rankings based on your pop over status. Is there really a future in advertising (trick question) and will YouTube’s new backstage give them a hall pass with the big …
PNR 145: The Future Owners of Newspapers? Brand Marketers
For this episode of #ThisOldMarketing, Joe and Robert discuss John Oliver’s take on the broken business model of newspapers. The boys believe that in the near future, you’ll see brands actually owning these media properties. In other news, Gartner’s …
PNR 144: A Content Marketing Approach Is Strategic, Actually
In this episode of #ThisOldMarketing, Joe and Robert discuss the latest TechCrunch article that claims content marketing isn’t actually strategic. Accenture looks to become one of the leading content marketing providers in the world, and Facebook bloc…
PNR 143: Instagram Launches the Snapchat for Older People
In this episode of #ThisOldMarketing, Joe and Robert discuss two new social media platform launches. Instagram launches Instagram Stories and LinkedIn launches influencer video. Content strategy is still in a fight with content marketing, and publish…
PNR 142: US Olympic Committee Makes Huge Social Media Faux Pas
In this episode of #ThisOldMarketing, Joe and Robert discuss Cisco Systems adding 200 content-related roles to the organization. B-to-C brands are focusing on “micro-moments” and too many brands think they are doing content marketing when they really …
PNR 141: How Brands Could Inherit the Web
In this week’s episode, we cover two major acquisitions that are content marketing related: Yahoo! by Verizon and Dollar Shave Club by Unilever. Medium launches a content marketplace that might be a category killer, and the New York Times content studi…
PNR 140: Compared to Advertising, Content Marketing Still Petite
In this episode of #ThisOldMarketing, Joe and Robert discuss the fascination with Pokemon Go and what content marketers should be considering. In the advertising world, content marketing still has quite a way to go, and Medium could actually be a fert…
PNR 139: Most Brands Failing at Customer Experience
In this episode of #ThisOldMarketing, the boys discuss the likelihood of a 1984-type environment for the future of advertising. Content marketing outsourcing has been happening since forever, but Adweek identifies advertising agencies as a new source, …
PNR 138: Agencies, Brands and Media Starting to Look the Same
In this episode of #ThisOldMarketing, Joe and Robert discuss how new media and content marketing are intersecting with a launch by Thrillist and some venture money given to Woven Digital by agency players. Facebook yet again tweaks their algorithm, mak…
PNR 137: Facebook Slowly Eats Media Companies for Lunch
In this week’s #ThisOldMarketing, Joe and Robert discuss how Facebook is leveraging native advertising to significantly alter the business model for publishers. This, in turn, becomes a huge opportunity for brands. In addition, FB announces that they…
PNR 136: Get Ready for Brands to Take Over Facebook Instant Articles
In this week’s #ThisOldMarketing, Joe and Robert talk about brands moving to Facebook’s instant articles (in this case, Intel), and how FB needs to do more to help educate marketers and advertisers than their newly launched “creative hub”. Podcasting g…
PNR 135: Will Microsoft & LinkedIn Spur a Content Buying Spree?
In this episode of #ThisOldMarketing, Joe and Robert discuss the Microsoft purchase of LinkedIn, and how every media outlet missed the big story that Microsoft purchased a media company. In another story, we find out that most marketers are using nativ…
PNR 134: Content Marketing as Profit Center
In this week’s #ThisOldMarketing, Joe and Robert discuss a number of acquisitions that occurred this week, including CMI. Mary Meeker’s annual Internet Trends Report is out again, and the boys discuss the highlights, while Mondelez does a Pepsi and Red…
PNR 133: Content Marketing Now Scientifically Proven
In this episode of #ThisOldMarketing, the boys talk investing in content as an asset, starting with an interesting perspective on using evergreen content over temporal content. Apple looks like they are in the market for a content producer (although p…
PNR 132: Get Ready for Content Studios to Become a “Thing”
In this episode of #ThisOldMarketing, Joe and Robert discuss the “Chewbacca Mask” phenomenon and what it means for brands. Facebook needs to control the theft of content assets and Pepsi launches a content studio, soon to be a regular thing among bran…
