In this New Year’s edition of #ThisOldMarketing, Joe and Robert discuss the most recent FTC statement on native advertising and what it means to brands and publishers. Forbes announces a “light ad” site for ad blockers and ANA chooses “content marketi…
Joe Pulizzi & Robert Rose
PNR 110: Sure, Social Media Platforms Will Never Change
In this special pre-Christmas episode of #ThisOldMarketing, Joe and Robert discuss the New York Times big revenue move into native advertising, with some commentary about the WSJ as well. Content marketing predictions flood this episode, but the majori…
PNR 109: Content Marketing Strikes Back
In this special Star Wars themed episode, Joe and Robert discuss what will happen with Airbnb’s content marketing initiative “Pineapple”. Ad blocking continues to be all the rage in 2015, and the boys talk about the impact of ad blocking on business mo…
PNR 108: Homeless Media’s Huge Opportunity, Big Risk
In this episode of #ThisOldMarketing, Joe and Robert discuss GE’s move away from prime-time advertising and increasing move toward branded content. “Homeless” media is a huge opportunity for media companies and brands, but it comes with a big risk tha…
PNR 107: Google Plus Returns from the Grave. Does it Matter?
In this episode of #ThisOldMarketing, Joe and Robert discuss the very funny South Park episode all about sponsored content and native advertising. Yahoo! experiments with actually blocking ad blockers, and Google Plus gets a makeover, but it is worth …
PNR 106: Facebook Instant Articles Need Syndication, Not Advertising
In this special Thanksgiving episode of #ThisOldMarketing, Joe and Robert discuss the amazing new content marketing launch for Y Combinator called “The Macro”. Facebook Instant Articles is (surprise, surprise) not working for the 20 publishers…Robert…
PNR 105: Does Dollar Shave Club’s Content Launch Have Transparency Issues?
In this week’s episode, Joe and Robert discuss why YouTube has a leg up on the streaming music business, and someone actually wants to kill the term native advertising. Dollar Shave Club launches a new content marketing program called MEL, and the boy…
PNR 104: Content Creation Plummeting on Facebook
In this episode of #ThisOldMarketing, Joe and Robert discuss the latest findings on Facebook, specifically how Facebookers are turning into lurkers and moving away from actually creating content. Ad blockers are transforming the next level of the web …
PNR 103: Consistent Content Is Key…and Most Brands Can’t Do It
In this episode of #ThisOldMarketing, Joe and Robert discuss some major plays in podcasting, from Google Play adding podcasts to Serial’s deal with Pandora. PewDiePie says that the reason YouTube is launching YouTube Red is because of ad blockers (is …
PNR 102: YouTube Proves We Have No Rights on Social Media
In this episode of #ThisOldMarketing, Joe and Robert go in-depth into YouTube’s decision to “force” content creators to be part of their new paid subscription program – YouTube Red. Adobe releases some interesting research on consumer behavior and con…
PNR 101: Can Content Save Advertising?
In this episode number 101, Joe and Robert discuss whether content marketing can save advertising. Does it have to be either/or? Actually, we think not. Mitch Joel contends that it may be the end of blogging as we know it, and Pepsi’s CMO thinks tha…
PNR 100: 4 Content Marketing Trends for 2016 [100th Anniversary Show]
In this special 100th anniversary edition of #ThisOldMarketing, Joe and Robert do a little “celebration time” and reflect on the past 100 episodes. The format is changed for this episode, and includes four major trends that Joe and Robert expect to se…
PNR 99: The Internet of the Future Will Be Ruled By Few
In this episode of #ThisOldMarketing, Joe and Robert discuss Jay Acunzo’s fantastic report on content marketing pods, possibly a better way to structure teams for content marketing. The Washington Post announces that they are going to distribute every…
PNR 98: Apple Is Spurring On the Next Generation of Advertising
In this episode number 98, Joe and Robert continue to explore the world of ad blocking. Are Apple, Google and Facebook all in this together, or are they conspiring against each other? Could there be a world in the future with all digital ads as conten…
PNR 97: The Coming Crisis in #NativeAdvertising
In this episode number 97, Joe and Robert discuss the launch of Apple’s IOS9 update and what it means for publishers and brands as it pertains to advertising and content blockers. Following on that, the boys discuss the future of digital advertising, i…
PNR 96: Content Marketing Technology Investments Top $1 Billion
In this post-Content Marketing World episode of #ThisOldMarketing, Joe and Robert discuss how content is moving to the middle, and investments in content marketing technology top the $1 billion mark. Just 17% can follow the buyer’s journey and GroupM …
PNR 95: CMO Survey Finds Spending on Content to Outpace Advertising
In this pre-Content Marketing World podcast number 95, Joe and Robert talk about Newscred’s $42 million dollar round and what it means for the content marketing industry. Google pushes hard on native ads inside Gmail, and what’s wrong with content cal…
PNR 94: Social Media Isn’t Dead, We’re Just Using It Wrong
In this episode of #ThisOldMarketing, Joe and Robert discuss an article about social media marketing being dead. Well, is it dead, or are most brands just using it wrong (the latter)? Podcasting is bigger and better than ever, and native advertising …
PNR 93: 2016 Will Be the Year of Content Marketing M&A
In this episode of #ThisOldMarketing, Joe and Robert discuss the big $48 million dollar purchase of content agency King Content, followed by a discussion around more M&A to come in 2016. Oracle buys Maxymiser for further proof. The boys then discuss,…
PNR 92: End of Days for Digital Display Spells Opportunity for Brands
In this episode of #ThisOldMarketing, Joe and Robert talk briefly about Google, or should we say, Alphabet, before moving on to a critical issue for publishers: Online Display Advertising and its demise. Then, the boys discuss the hi-jacking of the te…
