Joe Pulizzi & Robert Rose

This Old Marketing http://thisoldmarketing.site by Joe Pulizzi & Robert Rose This week, Joe and Robert talk about the latest Facebook algorithm change, which pretty much assures we will have to pay Facebook to get our content noticed.  At the same time, Google goes out to hunt guest blogging spammers. After a nice discussion on…

This Old Marketing http://thisoldmarketing.site by Joe Pulizzi & Robert Rose This week, Joe and Robert dig deep into native advertising…first with the Wall Street Journal’s new native launch, and then with Guardian’s native play with Unilever. This show is filled with rants about publishers and agencies, and finishes with our…

This Old Marketing http://thisoldmarketing.site by Joe Pulizzi & Robert Rose Joe and Robert discuss the week that was SXSW, and chat about brands Travotifying everything. In addition, Print is back, yet again, and Joe and Robert rant about people who rant about the phrase ‘content marketing’.  This week’s TOM example: Energy Un…

This Old Marketing http://thisoldmarketing.site by Joe Pulizzi & Robert Rose In this episode, Joe and Robert talk about the big news around LinkedIn opening up their publishing program for all LinkedIn users.  The boys also talk about Buzzfeed’s advice for content success, Sprinklr buys Dachis and content marketing examples fro…

This Old Marketing http://thisoldmarketing.site by Joe Pulizzi & Robert Rose In this episode, Joe and Robert talk about the hit movie from LEGO and what it means for content marketers.  In addition, Joe and Robert talk about the blurred line of advertising, Klout’s new publishing tool, and an amazing discovery about Facebook cl…

This Old Marketing http://thisoldmarketing.site by Joe Pulizzi & Robert Rose In this episode, Joe and Robert talk about Facebook’s launch of “Paper” and the evolution of Facebook’s graph search into something that will rival Google.  Chipotle announces a comedy series on Hulu and Outbrain releases a report that states what rele…

This Old Marketing http://thisoldmarketing.site by Joe Pulizzi & Robert Rose In this episode, Joe and Robert talk about Google’s Matt Cutts and the proclamation that guest blogging is dead. The boys also discuss SEO and social signals, the future of Twitter, more money for NewsCred, and an advertorial mishap.  Robert raves abou…

This Old Marketing http://thisoldmarketing.site by Joe Pulizzi & Robert Rose In this episode, Joe and Robert talk about more funding for Contently, the truth about Forbes’ valuation, why TV is not dying and why CMOs are so bad at customer experience.  In addition, Robert reviews content from the dead and Joe rants about the con…

This Old Marketing http://thisoldmarketing.site by Joe Pulizzi & Robert Rose In this episode, Joe and Robert talk about the future of content marketing when a trillion devices start talking to each other.  Joe explores more on native advertising and the insane growth projections for 2014.  Robert covers how marketers are overco…

This Old Marketing http://thisoldmarketing.site by Joe Pulizzi & Robert Rose In this episode, Joe and Robert talk about a “content marketing is dead” post, as well as a big announcement about Kevin Spacey and the Netflix big data model.  Robert raves about three amazing new commercials and Joe shares the This Old Marketing exam…

This Old Marketing http://thisoldmarketing.site by Joe Pulizzi & Robert Rose In this episode, Joe Pulizzi (@JoePulizzi) and Robert Rose (@Robert_Rose) talk about what life would be like without advertising, and go in-depth into what Anchorman 2 did differently with content that no other movie ever did before (and what your busi…

This Old Marketing http://thisoldmarketing.site by Joe Pulizzi & Robert Rose Ta Da – The annual content marketing predictions show is here!  In this special episode, Joe and Robert discuss what actually “will” happen with content marketing in the year 2014.  Topics include which surprising company will start purchasing media co…

This Old Marketing http://thisoldmarketing.site by Joe Pulizzi & Robert Rose Joe and Robert discuss new research on digital content promotion, comments from Newscorp about their biggest competition – their advertisers, and the evolution of the content advertising agency. TOM example of the week: Red Bull Media House.

This Old Marketing http://thisoldmarketing.site by Joe Pulizzi & Robert Rose Joe and Robert discuss the Unilever announcement of their mass layoff of marketing jobs and what it means for marketers in general.  Also covered in this podcast: content marketing goes full steam ahead with VC companies; Facebook pushes its ads; Googl…

This Old Marketing http://thisoldmarketing.site by Joe Pulizzi & Robert Rose Joe and Robert discuss the latest content marketing spending research as well as review what Time magazine feels is its latest savior – native advertising.  Also, Coca-Cola releases another idea for content marketers to chew on…a blogger network.  TO…

This Old Marketing http://thisoldmarketing.site by Joe Pulizzi & Robert Rose Joe and Robert review the latest native advertising spending research, talk about the many names for content marketing, why traditional media is in trouble, and a bit about Dreamforce 2014. TOM example of the week: WLS Radio from Sears.

This Old Marketing http://thisoldmarketing.site by Joe Pulizzi & Robert Rose In this episode, Joe and Robert banter about who should buy Forbes magazine, and the Forbes content business model. They also cover Google+ comment integration into YouTube and LinkedIn launching their showcase pages.  Rants about Content ROI and Minec…