In this episode of #ThisOldMarketing, Joe and Robert discuss the movement by major publishers to create content “inside” Facebook’s walls. Does this mean that the future of the web could be dominated by Facebook? In addition, the boys discuss whether…
Joe Pulizzi & Robert Rose
PNR 71: The Third Era of the Internet Has Begun
In this episode of This Old Marketing, Joe and Robert discuss AOL founder Steve Case’s take on the third era of the Internet (yes, this is such a thing). In addition, the boys ponder whether or not LEGO went off the rails with their “beauty tips for gi…
PNR 70: Starbucks Announces Next Move as Media Company
In this very special rant episode, Joe and Robert discuss the Starbucks move into publishing with their hire of a Washington Post editor. In addition, the boys rant about Nokia launching a content marketing “campaign” with Wired, and then rant a littl…
PNR 69: Google+ Finally Dead? Well, Not Really
In this episode of This Old Marketing, Joe and Robert discuss the big Apple announcement and why Robert doesn’t have an iWatch yet. Then, onto Google plus. Is it dead? Is it alive? Joe says 4 out of 10 (whatever that means). In addition, the boys …
PNR 68: The Media Industry Is Desperately Confused
In the episode of PNR (dubbed the “beautiful episode”), Joe and Robert discuss Uber’s new magazine launch to drivers as well as an interesting article about the negativity surrounding ghostwriting. In addition, the boys discuss the confusion in the me…
PNR 67: When Will LinkedIn’s Purchase Run End?
In this episode, Joe and Robert discuss LinkedIn’s latest marketing solutions launch, and ponder the number of companies LinkedIn will buy over the next year. In addition, the boys discuss Seth Godin’s take on content marketing, what innovative media …
PNR 66: Why the New Golden Age of Marketing Is Now
In this episode of #ThisOldMarketing, Joe and Robert discuss the new McKinsey report, which sounds eerily similar to Robert’s upcoming book. Also in the news this week is the rising focus on content promotion and SEO, APN makes a big content marketing…
PNR 65: A Net Neutrality Win | Stop Talking So Much About Yourself
In this episode of #ThisOldMarketing, Joe and Robert make it a point to mention that John Cleese is keynoting at Content Marketing World 2015. After much celebration, the boys discuss the FCC’s decision on Net Neutrality, some research on how B2B mark…
PNR 64: Super Bowl Advertisers Don’t Care about Building Audience
In this post Super Bowl episode of #ThisOldMarketing, Joe and Robert discuss research on how almost no Super Bowl advertisers added calls-to-action of any kind to their $4.5 million dollar ads. SnapChat launched a new content series (which, of course,…
PNR 63: Competition for Super Bowl Halftime Attention Is On
In this episode of #ThisOldMarketing, Joe and Robert discuss YouTube’s Super Bowl halftime play, the implications for brands, and why competition will heat up next year. In addition, the boys discuss a formula for budgeting native advertising plays an…
PNR 62: Marketing Still Subservient to Sales | The Launch of Facework
In this episode, Joe and Robert discuss the details of the New York Times/Google Native Advertising program (if that’s what you call it). Next, the boys ramble on about the role of sales and marketing. Are they still far apart? Are they getting close…
PNR 61: The YouTube Killer Is Not Facebook, It’s Twitter
This week was a sad week in PNR history, with the Cowboys losing and The LEGO Movie not winning a Golden Globe. But Joe and Robert persist regardless. In this week’s episode, Joe and Robert talk about whether B2B content marketing is a failure, and i…
PNR 60: The Social Media Phase Is Over
In this episode of #ThisOldMarketing, Joe and Robert discuss and dissect nine trends from the Wall Street Journal, as well as why Fred Wilson believes the innovation in social media is dead. In addition, the boys discuss subscriber burn in YouTube, Fo…
PNR 59: The 2015 Content Marketing Predictions Episode
In this episode of #ThisOldMarketing, Joe and Robert look into the future with their 2015 content marketing predictions, which include some surprising channel focuses, communication issues with the C-Level, M&A activity and an overt focus on mobile (wh…
PNR 58: Here’s What Verizon Should Have Done with SugarString
In this holiday episode of #ThisOldMarketing, Joe and Robert talk about the difference between a media company and a technology company. The boys then discuss the problems at Google, and what Verizon should have done with SugarString instead of stoppin…
PNR 57: The Only Way to Stop Native Advertising Is to Embrace It
In this episode of #ThisOldMarketing, Joe and Robert talk about the latest changes in and around the Facebook feed, as well as some research on how most B2B content is barely above par. In addition, the boys discuss a lengthy article about the future …
PNR 56: Chipotle Calls on Best-Selling Writers for Soda Cups
In this episode of #ThisOldMarketing, Joe and Robert talk about the latest content marketing spending research. Is 25% not enough? Audio content begins to go viral, and the mexican-chain Chipotle recruits best-selling writers to create content for bag…
PNR 55: Why It’s Impossible to Scale Native Advertising
In this episode of #ThisOldMarketing, Joe and Robert talk about the finalized deal between the Association of National Advertisers and Business Marketing Association, and then quickly dive into Scripted’s newfound money. In addition, the boys talk abo…
PNR 54: Captain Obvious – Marketers Are Wasting Money on Social
In this episode of #ThisOldMarketing, Joe and Robert discuss the impact of the Time magazine deal with Outbrain and how it will affect both publishers and marketers. In addition, the boys discuss the New York Times/Shell native advertising deal, as we…
PNR 53: Facebook Continues To Mess with Your Content
In this episode of #ThisOldMarketing, Joe and Robert go deep into more Facebook algorithm changes. That’s right…get ready for all your Facebook promotional content to go bye bye. In addition, the boys talk about Marriott’s move to becoming a full-b…
