Joe Pulizzi & Robert Rose

This Old Marketing https://thisoldmarketing.com by Joe Pulizzi & Robert Rose In this episode the boys cover an incredible content marketing case study in New York’s largest hospital system. Reddit is now blocking big search engines who want its unique content…unless they pay up (which they will). And Elon is being Elon, viola…

This Old Marketing https://thisoldmarketing.com by Joe Pulizzi & Robert Rose At long last, Google seems to do a 180 on its third-party cookie policy. What does this mean for marketers and advertisers? META introduces Llama 3 for developers, apparently giving away its AI technology and investment for free. Could this be for real…

This Old Marketing https://thisoldmarketing.com by Joe Pulizzi & Robert Rose This week Taboola does a big deal with Apple to sell their advertising space. Great for Taboola, but what does this message for Apple? Dax Shepard does an $80 million dollar podcast deal with Amazon. Is Amazon going after Spotify and YouTube for podcas…

This Old Marketing https://thisoldmarketing.com by Joe Pulizzi & Robert Rose Has the content creator/influencer business model gone bearish? Glamour seems to think so. We  disagree. The Paramount/Skydance deal is finally done…we think. Spotify is beginning to court more video podcasts. Is it working in their fight against You…

This Old Marketing https://thisoldmarketing.com by Joe Pulizzi & Robert Rose A special condensed episode of This Old Marketing. We cover the latest supreme court decision on social media. Good decision or more of the same? And do the brand new rules of marketing and advertising include content marketing? If content marketing be…

This Old Marketing https://thisoldmarketing.com by Joe Pulizzi & Robert Rose In breaking news, the Supreme Court is allowing the White House to press social media companies to remove disinformation. Did this really need to go to court in the first place? Time strikes a deal with OpenAI, while the recording industry files suit a…

This Old Marketing https://thisoldmarketing.com by Joe Pulizzi & Robert Rose While Wells Fargo is into employee surveillance, the US Surgeon General pushes for a warning on social media much like those on cigarette packages. Forbes threatens Perplexity with legal action, while TikTok debuts humanlike AI-generated avatars for ad…

This Old Marketing https://thisoldmarketing.com by Joe Pulizzi & Robert Rose Apple’s big developer conference meeting saw the launch of IOS 18 and Apple Intelligence? Apple decided to partner with OpenAI and not Google for their AI integration. Is this a big miss for Google Gemini?  Plus, Adobe and Meta have big terms and condi…

This Old Marketing https://thisoldmarketing.com by Joe Pulizzi & Robert Rose Twitter/X leans into NSFW content and vertical video. Is this the sign of a turnaround or more desperate measures to stay alive? Robert and Joe take opposite sides and fight, fight, fight. Spotify’s CEO makes comments about the cost of content being al…

This Old Marketing https://thisoldmarketing.com by Joe Pulizzi & Robert Rose Big news this week as leaked Google search API documents are released into the world. The TLDR? Google has been lying about how it formulates search results. What do we know? Google manipulates content like an editor of a media company would. But does …

This Old Marketing https://thisoldmarketing.com by Joe Pulizzi & Robert Rose While the world gets distracted by Scarlett Johansson’s possible case against OpenAI, the AI giant continues to do deals with media companies.  This time, Open AI signed a deal with News Corp (owners of WSJ) for $250 million over five years (reported)….

This Old Marketing – Content Marketing News with Joe Pulizzi and Robert Rose https://thisoldmarketing.com by Joe Pulizzi & Robert Rose It was another crazy week in AI news. On the heals of Google’s AI announcement, OpenAI launches ChatGPT4 Omni (o). What does the new iteration mean for creators and marketers? If that wasn’t enough, TikTok is upgrading its algorithm with AI. Thank you …

This Old Marketing https://thisoldmarketing.com by Joe Pulizzi & Robert Rose It was another crazy week in AI news. On the heals of Google’s AI announcement, OpenAI launches ChatGPT4 Omni (o). What does the new iteration mean for creators and marketers? If that wasn’t enough, TikTok is upgrading its algorithm with AI. Thank you …

This Old Marketing https://thisoldmarketing.com by Joe Pulizzi & Robert Rose In the latest social media soap opera, TikTok has sued the US Government over its potential “ban,” bringing out the unconstitutional card. Is this just a stalling tactic? Yes…and it’s working. More money is flowing into the creator economy after big …

This Old Marketing https://thisoldmarketing.com by Joe Pulizzi & Robert Rose Joe and Robert do a deep dive into their CEX presentations…Joe’s on the new business model for content creators and Robert’s on the marketing MBA. In the news, Instagram launches a new program that will highlight new content creators. They make it so…

This Old Marketing https://thisoldmarketing.site by Joe Pulizzi & Robert Rose In a whirlwind week on The Hill, a TikTok ultimatum (sell or be banned) passed the House, the Senate and was quickly signed by the President. What happens now? META’s quarterly results were outstanding…and then the stock dropped 20 percent. What happ…

This Old Marketing https://thisoldmarketing.site by Joe Pulizzi & Robert Rose John Deere’s search for a new social media creator leads to an important conversation – are corporate social media handles dead? Faced with possibly paying for the news, Google starts removing links to California news sites for some users. And the winn…

This Old Marketing https://thisoldmarketing.site by Joe Pulizzi & Robert Rose Could marketers finally be waking up to the advantages of direct print? The relaunch of some high-profile magazines, and the launch of Robinhood’s new print magazine leads our discussion. In other news, Alphabet is reportedly looking at acquiring Hubsp…

This Old Marketing https://thisoldmarketing.site by Joe Pulizzi & Robert Rose Robert and Joe run through the business books that have made the most impact on their lives and careers. They include: Marketing Management – Philip Kotler Discovery Driven Growth  – Rita Gunther McGrath Different – Youngme Moon How Will You Measure Y…