Big news this week as leaked Google search API documents are released into the world. The TLDR? Google has been lying about how it formulates search results. What do we know? Google manipulates content like an editor of a media company would. But does …
Joe Pulizzi & Robert Rose
AI Continues to Eat Media Companies (429)
While the world gets distracted by Scarlett Johansson’s possible case against OpenAI, the AI giant continues to do deals with media companies. This time, Open AI signed a deal with News Corp (owners of WSJ) for $250 million over five years (reported)….
Live from CEX 2024 (with special guest Philip Hernandez)
A special live recording of Joe and Robert with Philip Hernandez from the Haunted Attraction Network, recorded at Content Entrepreneur Expo (CEX) in Cleveland, Ohio on May 5th. Philip goes into detail about how he thinks about and creates content for t…
It’s Raining AI (428)
It was another crazy week in AI news. On the heals of Google’s AI announcement, OpenAI launches ChatGPT4 Omni (o). What does the new iteration mean for creators and marketers? If that wasn’t enough, TikTok is upgrading its algorithm with AI. Thank you …
It’s Raining AI (428)
It was another crazy week in AI news. On the heals of Google’s AI announcement, OpenAI launches ChatGPT4 Omni (o). What does the new iteration mean for creators and marketers? If that wasn’t enough, TikTok is upgrading its algorithm with AI. Thank you …
TikTok Sues US Government (427)
In the latest social media soap opera, TikTok has sued the US Government over its potential “ban,” bringing out the unconstitutional card. Is this just a stalling tactic? Yes…and it’s working. More money is flowing into the creator economy after big …
Instagram’s Dirty Little Secret (426)
Joe and Robert do a deep dive into their CEX presentations…Joe’s on the new business model for content creators and Robert’s on the marketing MBA. In the news, Instagram launches a new program that will highlight new content creators. They make it so…
TikTok Is Banned! What Happens Now? (425)
In a whirlwind week on The Hill, a TikTok ultimatum (sell or be banned) passed the House, the Senate and was quickly signed by the President. What happens now? META’s quarterly results were outstanding…and then the stock dropped 20 percent. What happ…
Are Corporate Social Media Handles Dead? (424)
John Deere’s search for a new social media creator leads to an important conversation – are corporate social media handles dead? Faced with possibly paying for the news, Google starts removing links to California news sites for some users. And the winn…
The Rebirth of Print as Innovative Marketing (423)
Could marketers finally be waking up to the advantages of direct print? The relaunch of some high-profile magazines, and the launch of Robinhood’s new print magazine leads our discussion. In other news, Alphabet is reportedly looking at acquiring Hubsp…
Our Most Impactful Business Books of All-Time [Special Episode] (422)
Robert and Joe run through the business books that have made the most impact on their lives and careers. They include: Marketing Management – Philip Kotler Discovery Driven Growth – Rita Gunther McGrath Different – Youngme Moon How Will You Measure Y…
Here Comes Social Media Verification (421)
News this week as Florida governor Ron DeSantis signs a law restricting social media access for children. Is this the first step to full-on social media verification or just another fruitless attempt to tell people how to parent? Trump’s Truth Social g…
Apple Shows AI Weakness with Google Deal (420)
In this special episode #420, Joe and Robert dissect the upcoming Apple/Google deal for AI and the iPhone. Is this a sign of weakness for Apple or are they just buying time? OpenAI’s chatbot store is filling up with spam. Are you surprised? And a group…
AI Content: Time Is Running Out to Get Your Content House in Order (419)
We are in post-social media and, now, a post-search environment. The next 12 months are critical to start getting your content assets in order for the AI Content wave. The House passes a bill that could lead to a TikTok ban. Uh, we told you so. But doe…
12 Secrets to Content Marketing Success [Special Episode] (418)
In this special #ThisOldMarketing episode, Joe and Robert review their presentations from Social Media Marketing World 2024. Robert shares his insights, including: The Value of Relationships The Product Content Mindset The Point of View Architecture …
Vice Implodes. What’s Wrong with the News Media Model? (417)
Another media company bites the dust. This time it’s the once-darling Vice Media. Is the news media business model broken or is there something else at work here? A big supreme court case involving social media moderation is being reviewed by SCOTUS. C…
OpenAI, Google, Billy Joel and More AI Craziness (416)
It’s been a crazy two weeks for artificial intelligence. OpenAI officially launched Sora, the text-to-video tool. At the same time, Google launched their AI-version of Gemini inside workplace. Is podcasting really a racket? Maybe it’s just more of the …
Secrets to Growing a Content Brand [Special Episode] (415)
In this special Blossom episode of This Old Marketing, Joe and Robert discuss the insights and secrets into creating a profitable content brand, for both content marketing and content creator goals. Topics discussed include: How to truly differentiate…
Is Content Exclusivity Dead? (414)
The boys discuss Joe Rogan’s new content deal with Spotify. Is this the future of podcast and YouTube deals, or is this just for the one percenters? Also, how should a brand approach this kind of deal? Meta will label AI images across all their propert…
Deepfakes and Small Screens Overshadow Marketing in 2024 (413)
Big tech CEOs ran to Washington to explain why they haven’t protected US children. YouTube and TikTok continue to dominate and grow in profit and usage. Is it imperative that all companies market on these channels today? And George Carlin and Taylor Sw…
