Netflix Q4 earnings show how far the company is ahead in the streaming wars…plus…their licensing deal with WWE vaults them into a live-events leadership position. So, what’s next and what we learn from their strategy? Sports Illustrated is “mostly”…
Joe Pulizzi & Robert Rose
Apple Plays Havoc with Podcast Industry (411)
Big news in media and marketing as Informa purchases a majority stake in TechTarget. Is their strategy of “focused scaling” correct for B2B? Apple overhauls their podcast download system, sending podcast leaders into a panic over revised download numbe…
The Water Polo-Playing Squirrels Episode (410)
If you don’t get the title, stay until the end. In this episode, Joe and Robert discuss what’s happening at CES, including the role of the creator/influencer inside a media company. Netflix, Instagram and Amazon all make major streaming cutbacks. Is th…
Digital Is Crowdy [The Search for Differentiation] (409)
Joe and Robert are back from a crazy 2023 with thoughts of Elon and crowdiness. In this episode, Steamboat Willie is released from its copyright shackles. Is there an opportunity for brands in out-of-date content? Fidelity lowers X’s valuation even mor…
Content Marketing Confessions and Pet Peeves [Special Episode] (408)
Joe and Robert take time out of their regular programming to talk about key marketing career challenges and how they overcame them. In addition, the boys do a speed round on content marketing pet peeves. This week’s links: Sahil Bloom’s Annual Review T…
2024 Content Marketing Predictions Show [Special Episode] (407)
It’s here! The annual episode where Robert and Joe predict everything that will not go right in the content marketing and media world. This year, the boys predict: A social media collapse – TikTok and YouTube see big surges as the waves of the strike …
Short-Form Video Is the New Marketing Gateway Drug (406)
The latest social media usage results by Pew are out and…surprise, surprise…almost half of all teenagers are on social media “literally all the time.” It seems that short-form videos are ruling the day on nearly all platforms. Mega-publisher Axel S…
Will Gemini Be Google’s Search Savior? (405)
Google makes their big AI announcement regarding Google Gemini. Can the new AI suite save Google’s stalling search business? Is purpose-driven content dead after failures by Bud Light and Target? Joe is skeptical but Robert thinks there is a big opport…
Is Elon Destroying X on Purpose? (404)
Elon Musk’s remarks at the recent Dealbook conference show (inconclusive) evidence that he is actually trying to lower X’s valuation to such a point to where he can buy the company back (from debtors) at pennies on the dollar. Synthetic (AI) content is…
The Mess at OpenAI (403)
Note: This was recorded before Sam Altman was reinstated at OpenAI. Go figure! Joe and Robert go indepth on the soap opera that is OpenAI, and the ramifications on marketers and content creators. X sees another exodus of advertisers. Is this the end of…
AI Is Becoming Normalized. That’s a Problem. (402)
The new actors’ agreement and Meta’s newly released guide for political advertisements tell us one big thing – AI content will begin to flourish. Get ready for massive process and job changes in the very near future directly because of these two announ…
Grading Our 2023 Content Marketing Predictions [Special Episode] (401)
A very special episode where Joe and Robert review their content and marketing predictions from the previous year. Do they make the grade? You need to judge for yourself. TikTok will be banned. Netflix will merge with another streaming platform. Linke…
Grading Our 2023 Content Marketing Predictions [Special Episode] (401)
A very special episode where Joe and Robert review their content and marketing predictions from the previous year. Do they make the grade? You need to judge for yourself. TikTok will be banned. Netflix will merge with another streaming platform. Linke…
AI & The Melting of Truth (400)
A special 400th episode of This Old Marketing. And yes, the boys are getting up there! Joe and Robert discuss AI announcements by the US President and Microsoft (launching of Copilot), as well as Google integrating AI into search. For AI to work well, …
Meta Chooses Profits Over Kids (399)
Breaking news as X year-over-year numbers plummet. Can the Elon-run social media site recover? Meta, and more specifically Instagram, is being sued by 33 states. The charge? That the company repeatedly misled the public about the dangers of being on th…
X Makes First Major Move to Payments Platform (398)
This week the all-knowing Elon announced their “everyone gets charged a dollar” plan. Musk made this sound like it was a “bots” move. Joe and Robert know it’s something completely different. Tucker Carlson makes his well-telegraphed move to media compa…
AI Chatbots Run Amok (397)
The boys ramp up the show talking about Kendall Jenner’s new AI chatbot Billie, brought to you by Meta. Scary? Yes. More to come? Absolutely. Social media sites have been making changes for years that are hurting traffic to media and brand sites. The l…
The Painful Death of X: The Everything App (396)
The boys are back in real-time talking all things X, Google’s podcast moves, and how to drive subscriptions. X CEO Linda Yaccarino does the company no favors with her interview at Vox’s CODE conference. Ads are down. Usage is down. The only thing that …
Surviving a Content Marketing World [Special Episode] (395)
A special Content Marketing World week episode where Joe and Robert break down their talks from the big event. Robert goes indepth on content marketing’s evolution into, just, marketing. Or is it vice versa? Joe goes through 20+ points about how a con…
A Media Business Dumpster Fire (394)
Can anyone save the media business? Joe and Robert discuss the downfall of big media and where the opportunities are for content marketers and creators. Elon is pivoting X/Twitter to subscription only. Incredibly smart or inherently stupid? Scribe Medi…
