Joe Pulizzi & Robert Rose

In this very special This Old Marketing episode, Joe and Robert peel back the curtain and talk about their business models. What’s working? What’s changed? What’s next? What can you learn? The gents hold nothing back in this very special episode. —–…

The big “leak” this week is Apple’s announcement about an AR/VR device that is sure to be more cumbersome and uglier than anything Meta could launch. And with a battery life of one hour, who knows what will happen? META gets fined $400 million in the E…

In our big year-end predictions episode, Joe and Robert review their missed 2022 marketing predictions…and then unleash 10 new marketing predictions that are sure to be wrong. The boys discuss: – The fate of TikTok – Where data privacy is going? – AI…

We add music to our “Musky Scent of Twitter” segment, featuring Elon in all his glory…banning social competitors while Elon thinks about resigning. Trump NFTs are a big hit. What worked? What didn’t? Does this mean a comback is in store for tokenizat…

Breaking news as the US Government bans TikTok on all government employee devices. In addition, a bipartisan group of US lawmakers put forth a bill to end TikTok’s existance on all devices in the United States. Will this actually happen? Will TikTok be…

Breaking news as the US Government bans TikTok on all government employee devices. In addition, a bipartisan group of US lawmakers put forth a bill to end TikTok’s existance on all devices in the United States. Will this actually happen? Will TikTok be…

Another crazy Twitter update…plus, will ChatGPT take over the world? All the talk this week was about the pros and cons of the new AI content tool that “may” replace humans and lead to a new reality. Robert and Joe have their own thoughts. GE does a …

So much Twitter news to cover. Twitter PR (or whoever is left) creates a blog post that says everything is actually okay. In the meantime, brands are still concerned about their safety on Twitter, especially with the botched verification process. Layof…

In this special Thanksgiving episode, Joe and Robert review the latest with Twitter and make predictions on what Twitter is trying to become. Disney is a mess. But the good news? Joe and Robert have some solid ideas on how to fix the mouse. BONUS – a r…

We start with a review of Twitter. What’s the business model going to be? Why should content creators care? And…is there a place for something new? Robert reviews Mastodon and why it makes sense for content and marketing people to take a look at the …

An indepth look at the state of B2B (business-to-business) content marketing, including the opportunities and action items for marketing professionals. In this special episode, Joe and Robert review: – Focus and killing things. – Diversification of own…

A special early-episode drop of This Old Marketing where Joe and Robert go through all the latest stories on Elon Musk’s Twitter and how it will affect marketing pros and content creators. We cover: – Should Twitter relaunch Vine? – Who’s “really” lead…

Twitter gets a new Chief Twit, while Meta (Facebook) sees its stock plummet to levels not seen since 2016. Is a drop in advertising to blame or is there something deeper marketers should worry about? MrBeast’s content brand could be valued at $1.5 bill…

The formerly known Kanye West (now Ye) buys Parler for (most likely) nothing. Will this lead to more celebs buying media properties? Netflix launches a new ad-supported platform…but will they have enough takers to fill the sponsor slots? And former I…

In this episode, Joe and Robert discuss how much a content creator can make by platforming on social media networks. Both see that more and more of those billions will be going to the social media networks…not the creators. PayPal makes a rather larg…

Elon Musk is all over the news, as he finally faces the inevitable…he signed an agreement and must actually buy Twitter. Joe and Robert go through different outcomes as to what becomes of the little blue bird. Fandom just acquired a boat load of cont…

Elon Musk is all over the news, as he finally faces the inevitable…he signed an agreement and must actually buy Twitter. Joe and Robert go through different outcomes as to what becomes of the little blue bird. Fandom just acquired a boat load of cont…

Joe and Robert discuss the impending (or ongoing) bear market in the creator economy. This means less sponsorships and different business models for both content marketers and creators. Disney goes all Web3, while social media networks continue to take…

Spotify announced a new audiobook strategy, aiming directly at Amazon (plus Apple and Google). Twitch bans online gambing after a soap-opera type scamming by a popular streamer. But, will it last? ESPN launches a creator network, investing a bucket of …

In a special Content Marketing World week episode, Joe and Robert discuss their content marketing presentations in detail and what the future holds of the discipline of content marketing. ——— Liked this show? SUBSCRIBE to this podcast on Spotify,…