The battle for AI continues…this time on the Hill. Sam Altman testified to Congress, doing his best Harrison Ford impression (you’ll get the reference after listening). The writers’ strike continues, and now includes generative AI at the center. And …
Joe Pulizzi & Robert Rose
The Battle for Trust (375)
The next great online battle is that over trust. We are seeing this play out in front of us, first with the news of Tucker Carlson moving from Fox to Twitter, then Elon’s “trust nothing” decree, and then as millions flood to follow MrBeast. Google and …
Robert and Joe Live from CEX: Creator Economy Expo (374)
For only the fourth time in history, Joe and Robert record a live episode face-to-face. Creator Economy Expo (CEX) 2023 brought content creators from all over the world together between May 1st and 3rd. The boys do a complete roundup of the latest crea…
AI in Content: How Much Is Too Much? (373)
Big media news this week as multiple big name personalities get let go, plus Buzzfeed News decides to shutter its news division. Twitter’s verification system is, frankly, all over the place. Elon cannot keep a decision for more than 24 hours at this p…
Twitter X and Its Boujie Verification Service (372)
Elon is back in the news, announcing that Twitter will now report directly into X corp. Is this the X everything app plan or a way to hide expenses? A Drake song goes viral that wasn’t really Drake. Joe and Robert discuss the impact of AI parodies from…
TikTok’s Lemon8 Battles Instagram (371)
Bytedance, the owner of TikTok, puts big money behind their Instagram/Pinterest clone called Lemon8. Pushing for a May launch in the states, Lemon8 is going directly after Instagram (and perhaps the US government). Will it succeed in an already crowded…
TikTok’s Lemon8 Battles Instagram (371)
Bytedance, the owner of TikTok, puts big money behind their Instagram/Pinterest clone called Lemon8. Pushing for a May launch in the states, Lemon8 is going directly after Instagram (and perhaps the US government). Will it succeed in an already crowded…
10 Proven Ways to Build an Audience [Special Episode] (370)
In this very special episode of This Old Marketing, Joe and Robert go back and forth each sharing the five best decisions they made over their careers that helped them build a loyal audience. While some are no brainers, a few of these will surprise you…
Invest in Substack: Baller Move or Desperation Play? (369)
This week, the boys analyze the surprise announcement from Substack about how they want their customers to also be investors. Is this an innovative or inclusionary move, or a sign that the Substack business model is suffering? Some big hitters move aga…
Is TikTok a Spy Balloon In Your Pants? (368)
Oh boy is TikTok in the news this week. Now more than 150 million Americans use TikTok on a regular basis. The US government believes this is a security risk for multiple reasons. But most people aren’t talking about the #1 reason (we discuss this). St…
A Marketing Masterclass from Ryan Reynolds (367)
This week, TikTok is back in the news with an ultimatum from Biden’s camp. The SVB collapse takes center stage, and Joe and Robert go into the weeds discussing it. Will Meta be the next AOL? We think the news is overblown. ChatGPT-4 is released and the…
A Marketing Masterclass from Ryan Reynolds (367)
This week, TikTok is back in the news with an ultimatum from Biden’s camp. The SVB collapse takes center stage, and Joe and Robert go into the weeds discussing it. Will Meta be the next AOL? We think the news is overblown. ChatGPT-4 is released and the…
US TikTok Ban Goes Too Far (366)
TikTok is all over the news again. This time, a bipartisan committee has come up with a bill for Biden to ban TikTok. But not just that. It will give executive powers to ban pretty much anything that they “deem” a security risk. Joe and Robert believe …
Say Goodbye to Free Social Media (365)
The godfather is back for the special #ThisOldMarketing 365 reunion show. In this episode the boys break down Meta’s new verified subscription program. Could it be that they say good things about Facebook for the first time ever? Substack hits two mill…
A Deep Dive into ChatGPT and Marketing AI [Special Episode] (364)
With Joe on another sabbatical, Robert hosts the amazing Paul Roetzer, the world’s foremost expert on marketing and AI content. Robert asks Paul the following: 1. How do you think the development of AI-based search affects brands willingness to make co…
Is AI Content a Race to the Bottom? (363)
In this episode, Time and Taboola team up (is that Timeboola?) for a new eCommerce experiment. Is eCommerce the new sponsorship for publishers? The disinformation war is over. Disinformation won. And AI content is changing the business model for creato…
A Special Episode: The Accurate Future of Social Media (362)
In this very special episode of This Old Marketing, Joe and Robert break down the good, the bad and the ugly for social media platforms in 2023 and beyond, including Facebook, Instagram, TikTok, LinkedIn, Twitter and more. This week’s sponsor is Stream…
An AI Content Buffet with a Side of Search (361)
More ChatGPT news this week, as Microsoft works to integrate the AI tool into Bing, while Buzzfeed’s stock soars as the company announces their new work process that includes ChatGPT. It’s earnings time, as Spotify and Meta both announce…and bounce. …
The Future of Podcasting: Is a Bear Market on the Horizon? (360)
This friday is the last day to save $500 at Creator Economy Expo. Register here and save an extra $100 by using coupon code TOM. This week the boys discuss a breaking story about OpenAI and Kenya. The memes are everywhere. Spotify is laying off six per…
The Battle for AI Dominance (359)
The past few weeks have been everything ChatGPT and AI. Joe and Robert cover multiple AI lawsuits, as well as Microsoft’s $10 billion dollar bet on OpenAI. JPMorgan forgets to do major due diligence in its content marketing purchase, while Parler seems…
