For many years, traditional marketing offered brands the choice of print, TV, or radio advertising if they wanted to get the word out about a new product or initiative. By the 1980s and 1990s, as advertisements flooded all media channels, companies began to realize standing out would require offering something different. Consumers started seeing brand interactions […]
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What’s the problem with keyword research? Well, you have to go to an app like Ubersuggest, type in a handful of keywords to come up with a list of keywords that are worth targeting. But that is time consuming. Another approach is you go to Ubersuggest, type in your competitor’s domain, and see all the […]
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WordPress is the most widely-used CMS platform, and according to a web survey, 39.6% of the world uses WordPress to manage their content. I am part of that nearly 40%. WordPress is my go-to for managing my NeilPatel.com blog as well as my other websites. However, several other options are growing in popularity that prove […]
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We live in a world inundated with advanced data. We’re tracking clicks, views, impressions, form completions, chatbot responses…the list goes on. One unique and often neglected area is call tracking metrics. By implementing a standard call tracking protocol, you’ll be able to learn more about your audience and maximize the profitability of every call. Call […]
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If you create a video that gets over 7 billion views on YouTube, you should be able to benefit in some way, right? Now, you may not have the same level of success with your content as “Baby Shark Dance” did (7 billion and counting is a lot), but there are still plenty of ways […]
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In the world of web hosting, two big names are considered a cut above the rest—Bluehost and HostGator. Both web hosting providers assure top-tier service in an already saturated market with low-quality hosting options. But which one is truly the best web hosting service? If you read my past articles, you’ll know I’m a champion […]
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Does your business book appointments online? Are you looking for the best WordPress booking plugins to help you streamline your workflow and increase customer satisfaction? An effective booking plugin can be an essential part of your business puzzle. Once you find the right one, you eliminate the possibility of losing customers to faulty or less […]
If you run a business website, you’ve probably heard you must make the switch from HTTP to HTTPS. But is there more of a difference than the extra “s?” As a business owner, you know even the slightest difference in a product, marketing strategy, or anything else related to your business can make a big […]
I don’t want to think about how my WordPress works, I just want it to work. Companies without managed WordPress hosting are on the hook for making sure everything is configured correctly. Technical tasks can pile up over time and cause problems. When sites are slow (or crash), businesses lose revenue and spend precious time […]
Here’s a question for you: How well do you know your customers? I ask because the better you understand your customers, the more effectively you can reach them. If you know what makes them tick and what influences their individual buying decisions, you can adapt your marketing strategy to increase conversions. The answer? Psychometric profiling. […]
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We’re well into the digital age, and e-commerce stores are more prevalent than ever. There are an estimated 12 million to 14 million online stores worldwide—and those numbers grow every day. The popularity of online stores makes sense. With just a few hundred dollars, you can have a fully-functioning online business. While online stores tend […]
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You can attribute a lot of great relationships to perfect timing. This is especially true for sales. That’s why you need a clearly defined process for generating more leads, of higher quality, that feed into a lead qualification system you’ve designed. By taking these steps, you can reach your leads at just the right time […]
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You can attribute a lot of great relationships to perfect timing. This is especially true for sales. That’s why you need a clearly defined process for generating more leads, of higher quality, that feed into a lead qualification system you’ve designed. By taking these steps, you can reach your leads at just the right time […]
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You’ve probably heard the popular 70s song, “You’re so vain, you probably think this URL is about you…don’t you, don’t you?” OK, Carly Simon probably wasn’t singing about vanity URLs. While they aren’t as catchy as that song, vanity web addresses are something you need to be paying attention to, especially when it comes to […]
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As an ecommerce seller, you’ll find yourself making a lot of choices. Is the clothing niche more profitable than accessories? Which theme would be better: Wokiee or Porto? Is Shopify better than Wix, or is it the other way around? Of all the questions, choosing the best ecommerce platform remains the most crucial. Although Shopify […]
My blog attracts millions of viewers, and accolades have stacked up for entrepreneurship, marketing, and influence. You may not know that behind the Neil Patel brand is a powerful and growing network of digital marketing agencies with offices around the world. NP Digital is a performance marketing agency built by marketers, and our global offices […]
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People love watching stories unfold. That’s why tappable story experiences are so popular. Many platforms exist to create these tappable stories and now Google has their own version, called Google Web Stories. Google Web Stories: Explained Google Web Stories are powered by AMP technology and are owned by Google. They are immersive, full-screen experiences that […]
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Music can be a game-changer for creating online visual content for your brand. But where can you find music available for commercial use? More specifically, where can you get it for free? Before we dive into the resources available, let’s talk about commercial use. When you’re wondering whether something counts as commercial use, think about […]
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Ranking in Google’s results is easier said than done. There are millions of different websites trying to steal your rankings and, in some cases, many of those competitors succeed. Of course, you don’t want them to. But beating them isn’t a matter of simply publishing content and hoping for the best. In fact, the people […]
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