Neil Patel

Many marketers think generating a ton of traffic to their website is the end-all-be-all of online marketing.  It isn’t. What’s far more important is getting your target market right. Your target market is the people you want to buy your product or service. Some are existing customers, while others may never have heard of you. […]

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It’s no secret that the field of marketing is constantly evolving, and SaaS brands are not immune from the challenges that arise due to the fast-paced nature of the field. One great way SaaS companies can keep up is through brand advocacy. 2021 SaaS Trends that Affect Brand Advocacy For starters, consider the overwhelming push […]

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When Etsy first launched, its primary focus was independent crafters. However, Etsy gradually changed its approach and allowed larger businesses to join. Now, you’ll find suppliers of packaging, materials, and other business essentials on there. If you’ve visited Etsy recently, you may also have noticed sellers specializing in antiques and collectibles. Printables are popular, too. […]

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Your websites must look legitimate and trustworthy. Especially if you want to boost sales, revenue, and customer loyalty or even rank higher on the search engine results pages (SERPs). And the best way to do it? Getting an SSL certificate. I have one, and I strongly encourage you to get one, too. But what’s all […]

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Businesses live and die based on leads. Without leads, no one converts. Without conversions, no one pays. Without payments, your business dies. But generating leads is easier said than done. After all, it takes a long time for SEO to impact your business. PPC sports varied results. Social media requires a lot of attention, and banner ads […]

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I’ll be honest, most of these bad SEO tactics should be obvious. Yet, I am still surprised at how often I sites use these outdated (and often downright dangerous) SEO strategies. I see a site every single day that’s guilty of at least one of the following bad SEO tactics. What’s even worse is many […]

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Beacon technology is the next generation of proximity marketing. If you aren’t using it, you could be falling behind your competitors. By leveraging the data collected from beacons, marketers have more opportunities to track paid campaigns, deliver personalized messaging to consumers, and improve local SEO. What’s more, the beacon technology market is exploding, with Statista […]

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Search Engine Optimization (SEO) can be complicated or overwhelming for the average business owner, but it doesn’t have to be. With a decent SEO plugin for your WordPress website, the process of improving the quality and quantity of website traffic will be a breeze.  An SEO plugin offers you tools and powerful features like audit […]

Are you hoping to sell products online, but don’t want to deal with the hassle that comes with setting up and using an e-commerce shop? If you have an e-commerce shop, do you want to streamline the process to make it easier for your customers to purchase your product? If that’s you, then Instagram may […]

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A calendar plugin for your WordPress site is a great way to ensure everyone is on the same page. If your business revolves around events, monthly announcements, or appointments, then you’ll want to manage it all with an easy calendar layout.  You’ll be well on your way to being more organized, productive, and transparent with […]

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What would happen to your WordPress site if all your data was wiped out? If you don’t have a clear answer to this question, then you’ve landed in the right place. Using a WordPress backup plugin is one of the smartest things you can do to ensure your site is protected from disaster. If you […]

As an e-commerce seller, your business depends on your relationship with search engines. Search engines are one of the first stops potential buyers make before purchasing an item. When your store is invisible to search engines, you simply don’t exist to the vast majority of your audience. It’s a concerning thought and one reason e-commerce […]

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SEO is becoming harder and harder. It takes longer to rank and you have to spend more money to get results. The reality is, you can’t wait forever to get results, and you have no choice but to leverage SEO because everyone else is doing it. So, what should you do? Well, the first thing […]

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Social media plays a crucial role in the success of any brand or business. By integrating your website with social media platforms, it helps expand your reach and drive engagement.  One of the easiest ways to improve your social media strategy is by using a WordPress plugin. These tools make it easy for website visitors […]

There are few things Google likes more than updating its ranking signals. If you’ve heard about passage indexing, there’s a good chance you have questions.  What is passage indexing? Is it a significant update that will tank your website traffic? Or is it just another small change in Google’s ever-evolving algorithm and ranking factors? Take […]

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In a Tenor survey, two-thirds of millennials said gifs did a better job conveying emotions than text. It’s true. With gifs, brands can entertain and engage their target audiences in a way plain text or static images just can’t. Just look at this gif: In a few frames, it describes the gif/jif debate perfectly—this could […]

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What do you want from your web hosting provider? Strong uptime rates? Excellent performance? High speeds?  Pretty sure we want it all. But not at the cost of simplicity because managing the web host is equally important. Your current hosting provider may offer you strong performance, but it won’t be any good if you can’t […]

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It’s no secret that link building campaigns are critical to ranking organically. If you want better search engine rankings, you need more backlinks. Links give context and power to pages that Google considers authoritative. Google will almost certainly see a page with 100,000 links as more authoritative than one with 1,000 links. (Unless all those […]

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Video marketing has exploded in recent years. 54 percent of consumers say they prefer to watch videos from the brands they support over any other content type. If you have or are considering diving into video marketing, you need to know about Vimeo.  Creators and marketers use Vimeo in various businesses to create and share […]

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