When you hear the phrase corporate branding, you might think of industry titans—car companies, ubiquitous hotel chains, and fast food arches. Despite this association, corporate branding applies to businesses of all sizes, not just the giants with unlimited marketing budgets. To better understand the role corporate branding plays, I’ve broken down the impact of […]
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When you think about Google cache, what comes to mind? That thing you clear out when our computer is running slow? Cache can actually be a useful SEO tool to catch a glimpse of what Google wants you to do. In this guide, we’ll go through some of the best ways to use Google cache […]
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Not sure what a 302 redirect is or when to use them? Are you curious about the impact on your SEO efforts? I’ve got good news: 302 redirects are actually pretty simple. At its core, a 302 redirect is a way to tell search engines and users that a page has moved temporarily and to […]
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Yahoo Groups was one of the original online communities. You could use it to create or participate in online chats with people from across the world who have the same interests and ideas as you. A host of new online communication tools have been released in recent years. Many of these new platforms offer features […]
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Workflow management software takes chaos and organizes it into a clear roadmap that helps you achieve your work goals in less time and with better results. It gives you a much better idea about how all the moving parts of your business are working together (or not). Zoom out to get the big picture, or […]
Twitter hasn’t had the easiest time adjusting to the new social media landscape. Facebook and messaging apps have been crushing the social media platform on paper. But, Twitter isn’t a ghost town. It has over 330 million active monthly users! Participating on Twitter is a lot more fruitful than you think. It’s an audience that can’t […]
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When Instagram launched in 2010 with its visually-focused platform, it disrupted the social media scene. So big was its success that it sparked a whole movement in photo styling. Instagram has since added video, but its focus has always been one-off visual experiences that are shareable but sometimes leave marketers trying to figure out how to provide […]
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It was only a matter of time. Just like Amazon, YouTube, and Netflix before it, Facebook officially entered the video streaming game with Facebook Watch. What is Facebook Watch, and what does it mean for you your marketing strategy? What is Facebook Watch? Launched in 2017 to select users in the U.S. via mobile, desktop, […]
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The traditional boomerang is a curved throwing stick, created sometime between 25,000 and 50,000 years ago. A popular version you might have heard of is the “returning boomerang.” This stick is curved, flattened, and designed to return to the thrower. The Boomerang app, on the other hand, creates fun mini-videos you can share online. What […]
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Making a website has gotten much, much easier over the years. It’s cheaper, faster, and more straightforward than ever before. But what do you really need to build a website? A stable internet connection and an hour or two of your time is plenty. You don’t need any web development experience or tons of money, […]
On the hunt for a Google+ (also called Google Plus and G+) alternative? It may be easier than you think! Since the social media platform closed its doors in 2019, consumers have been looking for another option to match the features, traffic, and SEO benefits. Luckily, there are several replacements you can use. Here are the […]
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With SEO one of the most important things is data. You make your decisions based on what the data tells you. If you make a change and your rankings go up, you know you’ve made the right choice. And if your rankings go down, well, you’ll have to look into what happened and why. But […]
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YouTube Live is a vastly underutilized tool that should be in every marketer’s arsenal. It’s easy to look at your Live video options and think that Facebook is enough, but that just isn’t so — not to say that Facebook Live isn’t important. It definitely is. But people watch billions of hours of YouTube every day. […]
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Anyone can start up a business. No college degree, huge bank balance, or corporate experience necessary. All you need is a great idea, the right systems, and the drive to see it through. Since you’re already searching for ways to learn about how to start a business, odds are you already have an idea and […]
eMarketer predicts businesses will spend $1 billion on podcast ads in 2021, and 54% of podcast listeners are more likely to buy a product recommendation. Before you hit record and start carving out a slice of the podcast pie for your brand, you need somewhere to record, edit, and publish your episodes. With so many podcast software […]
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Looking for alternative search engines to Google? Here are the 37 best search engines other than Google. As a bonus, I included several other specialty search engines that can help you find specific items like images and social media posts. Best Alternative Search Engines To start off our search adventure, let’s look at some general […]
Starting an employee retirement plan is not too hard or expensive, even for small businesses. Plus, these programs offer tax advantages to both the employees and the company, which leave more money in everyone’s account. Offering such benefits is a great way to attract qualified candidates and gives your top talent a huge reason to […]
I’ve had days where I made ten thousand dollars on my blog. It’s not even out of the ordinary. Now it took a ton of hard work and dedication to reach millions of readers. You need serious traffic to make that kind of money. It’s not something you should expect to achieve overnight. That said, […]
How do you ensure your YouTube channel is reaching the right audience and helping you achieve your marketing objectives? By performing a YouTube audit. With over 2 billion active users, YouTube is among the world’s most popular social media platforms. Roughly 73 percent of US adults have a YouTube account, which means it’s an excellent opportunity […]
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Here’s some good news–you can get a website up and running without spending a dime. Yes. Free web hosting exists, and I’ll show you how to get it. You’ll be able to launch a website with a few clicks, but don’t expect anything fancy. Some of the trade-offs with free web hosting include: ads on […]
