Marketers have been thinking about, arguing over, and implementing personalization tactics for the last few years. So why in the world would I promote depersonalized marketing? If you’re like most eager marketers, you’re are trying to keep up with personalization. You may have tried retargeting, creating highly-targeted landing pages, and using dynamic ads. You are […]
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There are two billion transactions made on eBay every day, and most consumers spend only around eight minutes on the site to make those purchases. That’s a vast untapped market if you’re not on the site yet. But, if your focus is on SEO for traditional search engines, you may be hesitant to try this […]
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You may not know what hyperbolic discounting is, but it has vast ramifications on society as a whole. Additionally, a lot of people do not use the power of hyperbolic discounting in conversion optimization. What Is Hyperbolic Discounting? Put simply, hyperbolic discounting happens when people would rather receive $5 right now than $10 later. That’s […]
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Top Google rankings are a pinnacle of online business success. According to Backlinko, the first result on Google gets 31.7 percent of all clicks — while results on the second page receive just .78 percent of clicks. I’ve talked to a lot of business owners and managers – newbies and veterans – who have gone […]
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Top Google rankings are a pinnacle of online business success. According to Backlinko, the first result on Google gets 31.7 percent of all clicks — while results on the second page receive just .78 percent of clicks. I’ve talked to a lot of business owners and managers – newbies and veterans alike – who have […]
The Clubhouse app is the newest social media network taking the internet by storm, one exclusive invitation at a time. Ever since its beta release on iOS and endorsement by some of the world’s biggest celebrities, people are scrambling to get into the app. Even Silicon Valley has jumped in on the hype, valuing the […]
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The best WordPress plugins make your site faster, increase traffic, and tighten website security for your visitors. But you don’t want to overdo it. Installing too many WordPress plugins can actually slow down your site. Using certain plugins together can cause conflicts that you definitely want to avoid. I’ve got a good number of plugins […]
You’ve heard the phrase to pull yourself up by your bootstraps, right? But what do we mean when we talk about bootstrapped tools? Pulling yourself up by your bootstraps refers to succeed through your own efforts without relying on investments or help from anyone else. (Though the phrase’s meaning has shifted over time.) Bootstrapped companies […]
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Facebook organic reach is down. Way down. In the past, posting a link on your Facebook or Instagram page could drive hundreds of clicks. Not anymore. Social media referrals have stagnated at around 5 percent of all traffic for years. The average Facebook post will reach just over 5 percent of your followers. The encouraging news is social […]
Would you like to have your skills endorsed by one of the biggest brands on the planet? That’s what you get when you earn a Google Certificate, and you might find your certificate helps you stand out in your choice of field. With a range of courses in in-demand subjects, Google Certificates aim to give […]
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Coding is everything when it comes to web development. So you simply have to get it right for better security and to avoid glitches in the future. Luckily, there’s a very effective solution. Just like spellcheck helps you write error-free documents, web developers can use HTML editors to to avoid mistakes. Everything is faster and easier […]
TikTok has steadily become one of the most popular social media apps. According to data from Sensor Tower, TikTok now surpasses three billion downloads, and it’s the only non-Facebook app to achieve this. Consumer spending within TikTok is looking pretty rosy, too, with TikTok surpassing $2.5 billion worldwide. There appears to be no stopping the […]
With roughly 350,000 new tweets appearing on the platform every minute, building engagement via Twitter can feel like an uphill struggle. To increase engagement on the platform, Twitter rolled out voice tweets, which let users share snippets of audio to their profile. Learn more about voice tweet options and how it’s transforming the ways digital […]
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There’s more than one reason sites like BuzzFeed, Upworthy, or PopSugar get so many clicks, views, and site visitors. The top reason, though, is that all of these sites use unique, powerful, and engaging headlines that make people want to click on their content and view the whole story. There isn’t one right way to […]
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“Knowledge management will never work until you realize it’s not about how you capture knowledge but how you leverage it.” – Etienne Wenger. Considering the modern world we live in, what better way to leverage knowledge than with knowledge base software. It tackles one of the most challenging aspects of running an online business: Supplying […]
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If you’re looking to take your Instagram marketing game to the next level, it may be time to start experimenting with Instagram Reels. Instagram Reels are short 15- or 30-second videos that play on a loop and can be dubbed with music or videos. The videos play on a loop when someone scrolls, repeating until […]
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About two-thirds of companies find it tough to produce engaging content. If you’re one of them, there’s a good chance your problems stem from the ideation phase. In other words, you’re struggling to come up with enough engaging blog post ideas. Now, if you’re a regular visitor to my blog, you’ll know I write a […]
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Did you know roughly a third of U.S. shoppers check out local business listings online daily? To me, this means there’s a real opportunity to grow your business if you find a way to quickly and reliably connect with the best leads. How do you achieve this? By creating a Local Services Ad. Let’s dive […]
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Are you ready to double your search traffic? Understanding SEO is crucial to significantly increase your traffic and brand awareness. Right now, thousands of people are looking for content just like yours. You can help them find it by becoming an SEO expert. In fact, 40 percent of website traffic begins with a search query. […]
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Building that list of contacts is good–being overwhelmed by it is not. The best contact management software goes beyond storing basic information, and helps your teams track every interaction. Turn prospects into leads and manage the handoff with ease. No more potential deals falling through the cracks. Streamline your process so that you can close […]
