Every client that I work with has his or her own unique problems, but they all have one thing in common. Can you guess what it is? Regardless of industry, size, or even the person’s position within the company, everyone uses email and wants to know how to write email that customers open. Despite the […]
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Getting verified on social media is one of the first steps to building a successful social media marketing strategy. Whether it’s your personal account, your business account, or both, getting that little checkmark next to the profile name is massively important. And not so that you look like one of the ‘cool kids.’ A verified […]
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The problem with selling your startup is the long exit time. Sometimes it can take as long as seven years before you can sell your business and hop on the next idea. And the investors? They feel the same way. Who wants to wait almost a decade to buy a startup when the face of […]
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With the ability to take a lot of guesswork out of conversion rate optimization, eye-tracking software and heat maps can reveal some startling insights into increasing conversions (and avoiding sales killers) that can benefit every business. Here are 7 important eye-tracking studies that give a sneak peek into common browsing patterns and elements of human […]
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Almost everyone uses email. But here’s the sweet part. The people you’re trying to reach or retain already have active email addresses. Heck, most of them used or would use one to sign-up for your service or product. If you can get into (and stay) in people’s inbox, you can make a ton of money. […]
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Choosing the right Amazon marketing agency can be the difference between becoming a thriving seller on Amazon or one that flops. Do you know why I say so? A pool of more than 2.5 million sellers fights for the attention of Amazon’s customers. Out of this, only 10% generate annual sales of more than $100,000. […]
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With more than 6 million mobile apps in the major app stores, getting your app discovered is one of the biggest issues facing mobile app publishers today. This is why understanding app store optimization (ASO) is so crucial. But what is app store optimization, and how can you make the most of it? Here’s what […]
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What are backlinks to search engine optimization? Short version: They’re signals Google uses to determine if your website is a reputable resource worthy of citation. The long and sweet version? The more quality backlinks pointing to your website, the higher your chances of ranking for profitable keywords and competitive search queries that drive sales. You’ll […]
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Behavioral marketing has changed the way we market. But what should you know about it, and how do you get started? Let’s take a closer look. In the past, marketing to consumers based on actions, like how many pages they visited on a site, were rudimentary at best. These could tell you, broadly, what a […]
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If you visit the websites of Salesforce, Marketo, HubSpot other top marketing automation tools, what would you see? Lofty promises to grow revenue, get more leads, and make your prospects happier. I wish it was that simple. These tools have a ton of power but no one gets that benefit right after they sign up. […]
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Creating a customer journey map is enough to make even the best marketer freeze in their tracks and realize how little they really know about their prospects. If this sounds like you, don’t worry. Even if you’ve never created a buyer persona before, I’ll help you make sense of the process by giving you a […]
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Do you want to skip the read and get right to my top pick? The best shared hosting provider for most people is Hostinger. If you are starting a new website from scratch, shared hosting is the best option 99% of the time. There are other types of hosting for bigger sites with tons of […]
Google launched a social platform that, if it takes off, could give Pinterest a run for its money. Called Google Keen, it’s a curation tool that allows users to collect not only content from around the web, but also text and images, and save them to their keens, Google’s version of a board. In a […]
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Amazon continues to dominate as the world’s largest e-commerce site. They already have an existing pool of active users and billions in revenue to plug your store into and start making sales. But as you’ll expect, millions of other store owners are also fighting for a piece of Amazon’s customers. So, with over 2.5 million […]
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We’re expected to perform so many tasks daily, from organizing our content buckets to ensuring a website’s usability to link building to much, much more. It’s a lot — but there is good news. There are a variety of Google Chrome extensions that can make these tasks a lot easier. Google Chrome has gobbled up […]
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When the Apple Watch first came out in 2015, there were 3,000 apps available for download. Fast forward five years, and now there are over 20,000 apps—21 of which are built-in. As an entrepreneur, Apple Watches can be an excellent investment, as there is a wide variety of Apple Watch apps designed with business in […]
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While we spend a lot of time focusing on keyword optimization, mobile-experience, and backlinks, Google pays a lot of attention to the on-page experience. That’s why they’ve rolled out a new set of signals called Core Web Vitals. These signals will take into account a website’s page loading speed, responsiveness, and visual stability. In this guide, […]
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You already know that WordPress is a popular CMS and that most content marketers love it for their business or personal blog. But there’s a question lingering: How do you choose the right free WordPress theme when there are so many out there? Trust me; it’s not as easy as you think. When I started […]
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Do you know what sucks when browsing a website? Getting a 404 page. It doesn’t matter if they mistyped the URL or the page no longer exists. 404 errors can seriously harm your brand and negatively impact your SEO by making it harder for search engines to crawl your site. That means finding and fixing 404 […]
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FAQ Schema: A Beginner’s Guide I’ve been testing a new SEO hack and it works no matter how old or new your site is. It’s called FAQ schema. Even if you have almost no links, this strategy can help. Best of all, unlike most SEO changes. FAQ schema doesn’t take months or years to make […]
