With teams scattered across different locations, collaboration software has become a must-have tool for businesses today. From simple check-ins to big-picture project management, these tools makes it easier for everyone to stay on the same page. Your organization can even use collaboration software to improve the way you work with clients, contractors, and stakeholders outside […]
Neil Patel
How to Use AI SEO to Improve Your Website
The internet has become the go-to source for everything from trivia about celebrities to fixing our kitchen sinks. But AI SEO may be changing the way marketers help their sites rank high on search engine results pages (SERPs). Failure to rank may result in your business missing out on valuable search traffic. Which means far […]
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How to Leverage Storytelling to Increase Your Conversions
In the not so distant past, I embarked on a journey to grow NeilPatel.com to 100,000 blog readers. At the end of every month, I shared my traffic stats and the changes I’d made. That storytelling strategy went on to help my blog reach over 100,000 views a month — in only about eight months. […]
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The Best Ecommerce Website Builder
Every great online store starts from the same place—with an ecommerce website builder. These tools make it easy for anyone to launch an ecommerce business by building a website from scratch. So if you’re interested in selling products or services on the web, you’ll need to find an ecommerce builder to create your online store. […]
How to Create a Successful Digital Marketing Strategy (With Examples)
What does it take to succeed in the long term? The concept of long-term success is rarely talked about in our digital marketing space because, frankly, it can be a difficult question to answer. How do you ensure that your brand is relevant next year? Next decade? The next few decades? In a word? Focus. […]
Is Getting “Google Guaranteed” Worth It?
Google has rolled out a new consumer protection feature called Google Guaranteed. Businesses advertising through Local Services Ads can apply for a Google Guaranteed qualification, offering extra reassurance to customers. Google Guaranteed could be a powerful lead generation tool to help you stand out from your competitors. The program helps showcase home service providers who have been […]
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How to Boost Domain Authority: Checking and Improving This Key Site Metric
Knowing your domain authority is key to help you create or improve your marketing plan. But how do you know what your domain authority is? Let’s dive into what this metric is and some tips for picking the perfect domain authority checker for your business. What is Domain Authority? Domain authority (DA) refers to the […]
Best Dropshipping Companies
Dropshipping makes it possible to sell products online–without having to purchase, store, or ship inventory. That’s right, you can operate an ecommerce site from your couch without ever touching the products you’re selling. But in order to do this successfully, you’ll need to find a dropshipping company to handle the logistics of fulfilling orders. Whether […]
7 Instagram Analytics Tools to Grow Your Audience
Instagram is known mostly for engagement. But how do you track it? Let’s cover some Instagram analytic tools you need to be using. Here’s the deal: People love interacting with brands and other individuals. Without engagement, social media doesn’t exist, and engagement matters more on Instagram than most other platforms. In fact, Instagram’s engagement has […]
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Best Business Intelligence Software
Business intelligence (BI) software has become a necessary tool in the era of big data. Your organization collects tons of data about your customers, website, and total health of the company. But without BI software, making sense of that information is nearly impossible. BI software helps companies analyze massive amounts of information and make data-driven […]
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Inbound Marketing Vs. Outbound Marketing
There are two kinds of people. The first group go out of their way in search of what they need. Did you find this article after doing some research? If so, you belong in the first group. The second group waits on others to suggest what they should want. Was this content piece forced on […]
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Build a Website: 6 Steps From 0 to Launch
Climbing a mountain takes months or years of hard work from training to actually hiking the mountain. If you want to build a website for your business, it’s no different. Most of the articles that I write on my blogs are catered towards intermediate to experienced marketers and those with a business website. But that’s […]
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Find a Font: 19 Places to Find Free Fonts for Your Brand
You’ve started a business, brand, or website, and it’s time for you to start distributing content. Congratulations. What you might not be thinking about is how to find a font that represents your brand. Sure, you know you’ll need to learn certain skills like how to write a blog. But fonts might not be high […]
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Best Cloud Storage Services
Do you want to skip the read and get right to my top picks? The best cloud storage service for most people is pCloud or IceDrive. The rise in the popularity of cloud storage is not hard to explain. It’s safe, affordable, and undoubtedly easy to use. Companies of all sizes use it for backups, […]
How to Create an Engaging Value Proposition
Warren Buffet once said, “Price is what you pay. Value is what you get.” Having a solid value proposition is one way your company can illustrate and introduce its value upfront. In just a few sentences, your company’s value proposition should describe your main selling point and draw in customers. A good value proposition tells your customers […]
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How to Create an Engaging Value Proposition
Warren Buffet once said, “Price is what you pay. Value is what you get.” Having a solid value proposition is one way your company can illustrate and introduce its value upfront. In just a few sentences, your company’s value proposition should describe your main selling point and draw in customers. A good value proposition tells your customers […]
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Ecommerce Consulting
In 2019, ecommerce sales were $3.53 trillion worldwide. According to Statista, that number is projected to grow to $6.54 trillion by 2023. Online shopping was a popular past time before the pandemic, but ecommerce has grown by 20 percent in 2020 alone. Are you ready? With the right preparation, ecommerce retailers can achieve double-digit conversion […]
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The Key to Successful Amazon Ads
In one 36-hour period, Amazon sold 100 million products. Chances are, Amazon ads spurred some of those sales. Amazon ads allow companies to pop to the top of search results. You reap a return on your investment in the form of enhanced sales and potential customer loyalty. Amazon, in return, makes a profit on ad […]
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Best Web Hosting for WordPress
Do you want to skip the read and get right to my top picks? The best WordPress website host for most people is Hostinger and Bluehost. WordPress is what I use to manage my blog and other sites. Millions of visitors read content and interact with my site each month. Without the best WordPress web […]
12 Expectations to Consider When Engaging a Digital Agency
Hiring and working with a digital agency comes with a lot of considerations. Not only will you need to think about how to appropriately vet a digital agency, but also what the working relationship will look like. In order to ensure that you are getting the most out of your digital agency – and that […]
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