Neil Patel

You’ve set up your website and it’s looking good, but it’s not engaging visitors, and your traffic is falling. You’re not alone. According to Ahrefs, 90.63 percent of content gets no organic traffic from Google. How do you solve the problem? The answer might be discovered by running a website audit. A website audit can […]

TikTok is one of the fastest-growing social media platforms ever. The numbers are staggering: It was the most downloaded app of 2021, topping out with 656 million downloads. In the summer of 2021, it hit one billion monthly active users. It’s also the only non-Meta app to hit the three billion install mark. It’s not […]

Chances are, you want more traffic to come to your website. After all, more traffic means you’ll boost your business revenue, right? Not necessarily. You see, more traffic’s all well and good, but there’s no guarantee it will lead to a revenue increase. In fact, if you draw the wrong kind of traffic, your revenue […]

Your online reputation can have a huge impact on your business. A whopping 93 percent of consumers say online reviews impact their purchasing decisions. You can earn a positive reputation online by providing a great user experience, selling quality products or services, and having exceptional customer service. You should also have strategies in place to […]

When you’re looking to upgrade your digital marketing strategy, free and paid SEO tools can help you increase traffic and convert leads. Ubersuggest, my SEO tool that has over 50,000 users, is one great option. I developed Ubersuggest to give marketers and business owners the data they really need to improve their website’s SEO, gain […]

Perhaps you have a yearly marketing plan that provides an overview of the year. This can be helpful in understanding your overall goals but too vague to implement. That’s why a campaign plan with a narrower window—such as a quarter—is essential to marketing success. A quarterly ad campaign plan provides a more granular view of […]

As a marketer, you know how valuable audience connection is. When you truly connect, you build trust and increase the likelihood of repeat purchases and interaction. These days, there are more and more ways for marketers to reach their target audiences. From TikTok to in-feed Instagram ads, marketers are encountering never-before-seen amounts of opportunity for […]

As an entrepreneur, the move towards e-commerce and digital transformation shouldn’t pass you by. The good news is that as a brick-and-mortar business owner, you can promote your website to the foot traffic in and around your store to aid your online visibility and increase digital sales. Perhaps your biggest advantage is you don’t need […]

Content planning is easily the most unenjoyable part of the entire content production and marketing process—just ask any digital marketer. Yet, it’s an essential component of content marketing that can’t be ignored if you want to 10x your content output. Not only will organization help you stay on top of things, but content planning helps […]

Pinterest is a great way to get your brand noticed online. After all, the world’s 14th largest social network boasts around 454 million active monthly users. Brands looking to boost performance on Pinterest should be keeping Pinterest image sizes in mind. Certain image sizes are more likely to catch the eyes of Pinterest users, and […]

There’s no better time than the Black Friday season to boost your sales. From product launches to store-wide promotions, businesses ramp up their sales and marketing efforts during this time to match the high customer demand.  Not sure where to start? Black Friday ad campaigns are one of the quickest way to drive revenue. Do […]

A/B testing is crucial to developing a robust digital marketing strategy. However, not all tests result in valuable data.  What do you do if a variation you thought would rock ends up flopping? Or what if your test results are inconclusive?  Don’t throw in the towel just yet! There’s a ton you can do with […]

Whether you’re a product or service-based business, it’s never too early to start planning your holiday promotions. After all, the holidays are a key time for you to boost your revenue and grow your business before the year’s out, so it’s crucial you take advantage of the opportunity. Do you really need a seasonal promotion […]

You’ve probably used tools like Google Optimize for A/B testing to increase conversion rates on your site. These tools allow you to test content by showing different variations of the same page to visitors at random.  A/B testing helps prevent websites from spending time and resources on developing features that turn out to be unpopular […]

We all make mistakes. It’s part of being human. Unfortunately, in some cases, mistakes can be costly. If you’re a marketer running paid campaigns, mistakes can actually be blessings in disguise. That’s because you can build paid ad campaigns around typos, misspellings, and other types of mistakes if you play your cards right.  Mistakes in […]

D2C companies, by definition, take out the middleman and sell their products “direct to consumers.” In many ways, this seems like an obvious choice. You sell your product straight to them and cut out any fees required with wholesale and other sales platforms. Plus, you don’t have to charge markup fees to cover those additional […]