Neil Patel

Your digital marketing agency can only perform as well as its suite of tools allows. If you create bad client SEO reports, you can’t offer the latest and greatest recommendations to improve their websites. That’s where Ubersuggest comes in. As an SEO and website analysis tool, Ubersuggest offers the optimal suite of reports to its […]

There are plenty of e-commerce marketing channels available to grow your business, such as social media, PPC, SEO, and network marketing. Successful e-commerce business owners, though, know that email marketing is one of the most profitable channels available. Let’s take a look at “what is e-commerce email marketing?” and why e-commerce businesses should use it. […]

The early days of SEO were like the Wild, Wild West. Blackhat SEO experts did everything imaginable to rank their sites on Google, including keyword stuffing and creating spammy backlinks. It worked–for a bit. These days, Google’s SERP Algorithm cracked down on content quality, and those older SEO hacks have long crumbled to dust. Details […]

Programmatic advertising platforms solve a problem for both publishers and advertisers. For publishers, they help maximize advertising revenues by auctioning ad space to millions of advertisers worldwide. For advertisers, they expand reach and leverage data to target very specific audiences. When done well, this means more profit for both groups, and who doesn’t like that? […]

There are no two ways about it: SEO works. It’s one of the main tools I used to build this site, and I’ve seen it work for hundreds of clients around the globe. However, SEO is complicated. It requires data insights, analytics, tracking, and constant upkeep. While there are plenty of SEO tools on the […]

68 percent of online activity begins with queries in search engines like Google or Bing. That’s why keyword research should be the basis of any online marketing campaign. The goal of keyword research is to find out what your target audience is searching for online and determine what it will take to actually rank in […]

As smart bloggers and content marketers, we usually start with on-page SEO. However, one of the most important Google ranking factors isn’t found on your page at all. Rather, it’s backlinks from other websites pointing towards your site. The top results on Google have an average of 3.8x more backlinks than the results that appear […]

As people return to physical shopping post-pandemic, a new behavior has emerged: hybrid shopping. Put simply, hybrid shopping is a blend of physical and digital shopping. Given this trend, it’s important to create strategies that provide consumers with seamless, personalized, and convenient shopping experiences across digital and brick-and-mortar shops. Brands must reevaluate how they advertise, […]

Do you know what your marketing funnel looks like? If not, you’re likely losing out on leads and sales. According to data from Salesforce, 68 percent of companies have not even identified their marketing funnel. Those that do stand to see results, though. For example, according to Semrush, 72 percent of marketers who create “how-to” […]

Businesses spend nearly 115 billion dollars on advertising across Meta (formerly Facebook) platforms. Why? Because it works! Plus, Meta offers great tools that make it easy to manage and track your business accounts. Are you having issues managing your Facebook and Instagram marketing needs? Failing to keep track of DMs and comments? Do the multiple […]

As a small business, ranking for keyword terms can be difficult. With larger, more resourced businesses targeting those same terms, it can seem impossible to nudge your way to the top of the search engine results pages (SERPs). How are small businesses expected to rank highly on SERPs? Fortunately, with the use of local SEO, […]

The internet has transformed the advertising industry. Traditionally hard-to-measure channels like TV, billboards, and sponsorships are being pushed to the wayside by cheap, trackable online advertising channels like social media ads, display, and paid search ads. This shift is democratizing the industry. Even the smallest brands can compete on the same platform as multinationals if […]

Did you know that email is still one of the most effective ways to communicate with your customers? In fact, 4 out of 5 marketers say they’d rather give up social media than email marketing. However, many business owners don’t take advantage of email marketing best practices, which decreases their chances of success. In this […]

Wouldn’t it be nice to have a guide that showed you exactly how to get more sales? Maybe it would provide insights into what your customers want and help highlight the actions you need to take at each point in their journey. Sounds great, right? Well, what I’m describing is a B2B marketing and sales […]

When it comes to getting traffic, you have two main choices: SEO or PPC management. Both options are an effective means of driving prospects to your website, and one isn’t necessarily better than the other. When used correctly, these methods can deliver results. They just have different ways of achieving them. Ad spending is projected […]

When I first got started in marketing, people told me that I needed to write 2300-word articles if I wanted to rank on page 1. Now they didn’t have to be exactly 2300 words, but anywhere around that was good. Let’s face it. For certain industries and topics, I don’t think people want to read […]

Consumers want to connect with local businesses. According to Google, searches including “near me” are increasing by 500 percent year on year. What’s more, 81 percent of consumers used Google to search for information on local businesses in 2021. What does this mean for digital marketers? Well, if you’re hoping to reach local consumers, then […]

The number one search result on Google receives more than 39 percent of all clicks. This means if someone searches for your targeted keyword phrase, four out of ten people will click the first result and ignore everything else. Imagine what an impact it would have on your business if you could rank first for […]