How to Prioritize Your SEO Efforts

You’ve heard the story before… you have to do a lot of things right to rank well. Especially because there are over 200 ranking factors.

And to make matter worse, you have to continually keep up to date with what’s going on because Google is making over 4500 algorithm changes a year.

The reality is there isn’t enough time in the world to do everything. So you have to compromise.

You have to work on the stuff that will move the needle the most and is the easiest to get done.

And I am not just talking from a code perspective, but in many cases, there is low-hanging fruit. Such as a particular page may be in striking distance of a page 1 ranking for a term that could drive more sales and leads that you aren’t focusing on…

But how do you know which changes or issues to focus on first?

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