How to Create an Engaging Value Proposition

Warren Buffet once said, “Price is what you pay. Value is what you get.” Having a solid value proposition is one way your company can illustrate and introduce its value upfront. In just a few sentences, your company’s value proposition should describe your main selling point and draw in customers. A good value proposition tells your customers […]

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How to Create an Engaging Value Proposition

Warren Buffet once said, “Price is what you pay. Value is what you get.” Having a solid value proposition is one way your company can illustrate and introduce its value upfront. In just a few sentences, your company’s value proposition should describe your main selling point and draw in customers. A good value proposition tells your customers […]

The post How to Create an Engaging Value Proposition appeared first on Neil Patel.

Ecommerce Consulting

In 2019, ecommerce sales were $3.53 trillion worldwide.  According to Statista, that number is projected to grow to $6.54 trillion by 2023. Online shopping was a popular past time before the pandemic, but ecommerce has grown by 20 percent in 2020 alone.  Are you ready?  With the right preparation, ecommerce retailers can achieve double-digit conversion […]

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12 Expectations to Consider When Engaging a Digital Agency

Hiring and working with a digital agency comes with a lot of considerations.  Not only will you need to think about how to appropriately vet a digital agency, but also what the working relationship will look like.  In order to ensure that you are getting the most out of your digital agency – and that […]

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4 Differences Between Creative and Marketing Agencies

Do you need a creative agency or a marketing agency? Look at the most successful companies today, and you’ll see the magic of both agency types at play.  Take Apple for example.  Apple’s marketing believes that “design and utility are just two of the reasons behind Apple’s success and certainly give it a competitive advantage.” […]

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Working With a Digital Marketing Agency Vs. Hiring In House

If you are looking to scale up your marketing, you will need talented people that can take charge of and execute your strategy.  But should you build your own in-house marketing team or hire an agency partner?  There are compelling reasons for both, and it mostly depends on your situation. Read on to find out […]

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How to Work With a Consultant: The Ultimate Guide

While looking through your business objectives, you suddenly feel your organization needs to shake things up a bit. Unfortunately, your in-house team doesn’t have the required expertise to push through change. So what do you do? Hire a consultant, hands down. A consultant can provide your company with specialized knowledge to help solve specific problems, […]

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How to Get More YouTube Views

Marketers who use YouTube are often in search of tactics for generating more views for their videos. While not the only metric that determines the success of a YouTube marketing campaign, generating a decent number of views for your videos is something that you should definitely try to achieve on this social media platform. After […]

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Marketing Automation Consulting

Why aren’t more companies using marketing automation? A recent survey from Liana Technologies found that 60 percent of respondents said they didn’t know how to use marketing automation. They listed a lack of know-how as the main reason they weren’t adopting marketing automation campaigns. Half of those surveyed also listed a lack of strategy or […]

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