Analytics Consulting

Your analytics should tell you everything.  Tools like Google Analytics are incredibly valuable for businesses. Once you’re setup, you’ll have everything you need to analyze your performance data properly. Instead, many companies have realized that their analytics tools have introduced a lot of unexpected problems.  They’re not getting the kind of value they need.  That’s […]

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10 Tips For Writing a Winning LinkedIn Headline

LinkedIn’s 690 million members include 180 million senior-level influencers, 63 million decision-makers and 10 million C-level executives.  Hence, there are a lot of influential people on LinkedIn that have hiring power and purchase power. Whatever you hope to achieve from using the network, you’ll want to make a good impression. Your headline is the first […]

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Episode 115 – The European Space Agency: Human and Robotic Exploration

Hear about human and robotic space exploration with Belgian nuclear physicist Philippe Schoonejans. He is the European Space Agency’s (ESA) team leader for the Sample Transfer Arm, one of the European contributions to the NASA-ESA Mars Sample Return program. This mission will use robotic systems to return samples from the surface of Mars to Earth. […]

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5 Things I Learned From Pitching Top Publications

Everyone can publish a post on Facebook, go live on Instagram, or record a Youtube video. While social media is making out to be a serious business for experts and influencers around the globe, there is nothing that says “I am the expert” as much as a feature in a top magazine.   There is still […]

Local SEO Consulting

Local SEO sounds cool and all but can it really help you scale your business in 2020? The quick answers to these questions are Yes and Absolutely. Now the more in-depth answer depends on what your business needs. Do you sell offline? Are you looking to double the customers that walk in your store, office, […]

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Adwords Consulting

Google AdWords can be both exciting and terrifying. If you get it right, AdWords could totally transform your business by driving high traffic, generating more leads and revenue, and boosting sales. But if you get it wrong, you‘ll end up spending thousands of dollars and get absolutely nothing in return. Let’s consider the following statistics: […]

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How Pinterest Story Pins Can Improve Your Marketing

Instagram, Facebook, and Snapchat tend to dominate the social media marketing discussion. Pinterest, it seems, is tired of being underestimated. They’ve recently launched a new feature that has the opportunity to change the world of Pinterest marketing. So, what is it, and what do you need to know about the latest Pinterest feature? Whether you’re […]

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How to Use Promoted Videos to Generate More E-commerce Sales

Organic and promoted videos serve multiple purposes for consumers in their increasingly multi-channel B2C journey. More than half of the participants said they switched between search and video channels (Google and YouTube) to make an informed decision about a purchase in a YouTube study. But it’s not just YouTube—Instagram’s video content consumption has shot up by […]

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