How Pinterest Story Pins Can Improve Your Marketing

Instagram, Facebook, and Snapchat tend to dominate the social media marketing discussion. Pinterest, it seems, is tired of being underestimated. They’ve recently launched a new feature that has the opportunity to change the world of Pinterest marketing. So, what is it, and what do you need to know about the latest Pinterest feature? Whether you’re […]

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How Does Latent Semantic Indexing Affect SEO

In SEO, you’ll hear plenty about keywords and how they affect your content rankings. But you don’t hear so much about Latent Semantic Indexing (LSI) and the influence it may have on SEO. If you’re not familiar with the term, Webopedia.com defines LSI as an “algorithm used by search engines to determine what a page is about […]

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How to Use Promoted Videos to Generate More E-commerce Sales

Organic and promoted videos serve multiple purposes for consumers in their increasingly multi-channel B2C journey. More than half of the participants said they switched between search and video channels (Google and YouTube) to make an informed decision about a purchase in a YouTube study. But it’s not just YouTube—Instagram’s video content consumption has shot up by […]

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#106 | Perfect Pitch

People with perfect or “absolute” pitch hear every single sound as precise musical notes. Is this extraordinary talent a blessing or a curse? In this episode, we dive into the neuroscience, pluses and pitfalls of absolute pitch. Featuring neur…

The Ultimate Guide to B2B Local SEO

Is your company tapping into its local customers through B2B local SEO? Although business-to-consumer (B2C) brands often leverage local marketing, business-to-business (B2B) ones tend to take a broader approach. B2B brands without storefronts are even more likely to have their local marketing strategies slip through the cracks. That said, there are enormous opportunities for B2B […]

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The Entrepreneur’s Guide of Outsourcing Work Without Losing Quality

No matter what industry you’re in, there’s always more work than time to do it. This means that there is always something lacking, always more work to be done, and new companies often fall behind their expectations and deadlines. One of the most insidious parts is that it leads to massive stress. According to business […]

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The 6 Step Guide to Writing Listicle Content

Regardless of how you feel about listicles, you’ve probably read a number of them. Listicles help present a large amount of information in small, easy-to-scan, numbered sections. List posts can cover all kinds of topics, from the more educational posts on HubSpot like “How to Create a Cinemagraph in 7 Easy Steps” to the clickbaity […]

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The Top 10 Marketing Certifications That are Worth the Money

When it comes to digital marketing, knowledge is power. Marketers with industry experience know how to develop a paid social media strategy, which keywords to choose, and how to write magnetic content that converts. To everyone else, these people must seem superhuman! But…I know their secret. The truth is these marketers aren’t lucky or gifted. […]

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8 Tips to Developing Better Boundaries in Your Life

Boundaries have, for some time now, been elevated and promoted as a necessity to high-performance and productivity. By setting boundaries, people are allowed to focus on whatever they want and ensure a greater likelihood of achieving it. However, a life of boundaries, high-performance, and productivity are not solely for the Type-A high-achiever. Boundaries are for […]

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