How to Use Instagram Live for E-Commerce Sales

Are you looking to boost your social media sales and get the most out of your digital storefront? Updates to Instagram Live have made it one of the hottest sales trends right now, and Instagram’s e-commerce features plus the high success rate of social media marketing have made digital sales easier than ever. If you’re ready to […]

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PPC Consulting

You have developed a killer website and drafted an effective marketing strategy to generate leads and drive sales. So what next? Considering paid advertising offers a 200% ROI, it’s a no-brainer that your marketing strategy should incorporate the same. “But I have no idea where to start with Google ads – in fact, I don’t […]

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Leaders: Plan for Chaos So You Can Keep Control

In business, there are two things that are guaranteed: change and chaos. Chaos here isn’t referring to the disorganization and lawlessness of companies under bad leadership. Instead, like change, the chaos I’m talking about is the unpredictable circumstances that come with running your own company. It’s this chaos that makes the widely used phrase “expect […]

How To Create A Marketing Calendar That Will Streamline Your Campaigns

If you’ve ever led a marketing team, you know it’s easy to get overwhelmed by tasks and plans. Numerous blog posts, social media marketing campaigns, and emails crowd your pipeline. But distractions and urgent issues get in the way, and when you check the clock, several hours have passed. It happens all the time: you miss […]

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Link Building Consulting

Despite how much SEO has evolved over the years, link building remains one of the most important components in order to rank well in search engines. It’s a simple concept: get as many quality and relevant websites to link back to your content.  The difficulty however is in the execution, which involves various skills such […]

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Why We Feel Lonely and What to Do About It

According to Aristotle, a Greek philosopher, man is, by nature, a social animal. The loneliest people are antisocial individuals in any society. Human brains are wired to depend on social connections to thrive. Whenever you are cut out from these connections, your brain will tend to trigger the feelings of pain and sadness. Loneliness is […]

Content Marketing Consulting

Make no mistake; content marketing is complex. How? It requires subject expertise, in-depth knowledge about your target audiences, an excellent strategy to guide its execution, and of course, exceptional copywriting skills.  Last but not least, hands-on experience and consistency.  Another thing to note: All these must go into the mix for you to drive positive […]

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How to Update Local SEO When Your Business Moves To A New Location

Let’s say a lot of people from your area are checking out your business online, and in-store sales are through the roof thanks to your local search rankings. Then comes a problem: You decide to move to a new location. In addition to the logistical factors associated with moving your business, you also need to […]

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How to Meet ADA Website Compliance

The terms “website accessibility” and “ADA website compliance” are increasingly being bounced around in the online business world—there’s a good chance you’ve heard of it. But many people still don’t know what, exactly, ADA website compliance means—or how it can impact a business. I’ll clear up all the confusion and give you a step-by-step guide […]

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The pain you sometimes need to go through to increase your quality of life

The level of happiness and fulfillment you feel on a day to day basis can change based on many factors. One of those factors has to do with the ability to make hard decisions that may involve big changes that you’re not ready to face. The fear and pain associated with change can often prevent […]

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Episode 114 – Scott Berkun: How Design Makes the World

In his new book, How Design Makes the World, Scott Berkun explores how good and bad design impact our daily lives. In this episode we examine the big questions Scott asks in the book: What are you trying to improve? Who are you trying to improve it for? How do you ensure you are successful? […]

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