Episode 113 – Healthcare Heroes – A Storytelling Project

Telling stories is a powerful means to teach, lead, and inspire. The best storytellers often employ their own life experiences. Sara Amiri MBA, PMP, shares her story working at Uber and Volkswagen and she explains how her passion to build unity, increase empathy, and raise awareness led to the Healthcare Heroes Project. Table of Contents […]

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How to Choose The Right Content Marketing Agency

Content marketers who blog regularly receive 55 percent more website visitors and 67 percent more leads than those who don’t. Organizations that prioritize content marketing receive 13X more ROI than those that don’t.   It’s no secret that content marketing works.  What’s difficult is showing up day after day, with fresh content your readers find educational […]

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The Marketer’s Guide to Gain Brand Mileage on Google Maps

Are you a local business that serves customers at a physical address? Then you must snatch the golden opportunity to grab consumer attention with the ultimate local guide, on a mobile device including the iPhone and iPad as well as all Android device products. ⅓ of mobile searches are based on location. Overall, local searches […]

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Become a Google Partner and Join the Google Ads Inner Circle

Does your company manage Google Ads for third parties, and do you maintain some success with the pay-per-click (PPC) platform? If so, you may want to become a Google Partner, the search giant’s members-only club. Joining the Google Partners program can provide you with immense benefits, such as specialized training, invitations to exciting events, and […]

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The Best Credit Card Processing Companies (In-Depth Review)

There are many touchpoints along the customer journey. The transaction is of course one of the most important, if not the most important. So, the way in which you accept payments matters for both you and the customer. You need to have the right software and/or hardware in place to make sure transactions are simple […]

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How Marketing Siloing May Be Ruining Your Business

According to Investopedia, a silo mentality is “a reluctance to share information with employees of different divisions in the same company… reducing the organization’s efficiency.” In other words, if different people or teams in your company aren’t on the same page about everything that’s going on, they might end up doing a worse job. Silos […]

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Episode 112 – The Role of the Successful Project Manager in Innovation

Hear about the role of the project manager in successful innovation from John Carter, an inventor of the Bose Noise Cancelling Headphones who shares the original patent with Dr. Amar Bose. John shares the surprising discovery they made by talking to customers about critical features. Topics include the differences between a program manager and a […]

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