Are you a local business that serves customers at a physical address?
Then you must snatch the golden opportunity to grab consumer attention with the ultimate local guide, on a mobile device including the iPhone and iPad as well as all Android device products.
- ⅓ of mobile searches are based on location.
- Overall, local searches are growing 50% faster than overall mobile searches.
- As of 2013, 70% of searchers used the “click-to-call” function directly from the search engine result pages (SERPs).
- Searches including the phrase “best place to buy” with the applicable product or service keyword grew by 70% between 2015 and 2018.
- “Near me” searches also rose by 500% in recent years. These include searches like “car dealerships near me” and “wedding dresses near me.”
Google also realizes that your business is ‘special.’ And, it released an algorithmic update, in July, 2014, to favor local businesses for neighborhood-focused mobile device queries.
While there are local guide Android app platforms released, in this article, I’ll particularly focus on Google Maps marketing paying attention to the mapping app in an iPhone and iPad as well as any Android device.
Google Maps actually started as a C++ program at Where 2 Technologies. After making a series of company acquisitions, Google started its desktop web mapping service in 2005. Then. in September 2008, the Google maps mobile app was launched on Android.
The application is widely used by commuters for its features like navigation, street view, public transit information, and finding local businesses. In 2013, the app was the most used smartphone app in the world.
I’ve written about local business marketing and local SEO before. While optimizing your website for Google search results is a good start, there’s still a disparity between map and web search results. So, you might have to separately optimize your business listing in a local guide to appear higher in Google Maps results. Your site needs to link up to the mapping app via your API key.
Furthermore, you can also display your local inventory and purchase space to appear higher on the Google Maps results. Customers are also able to get real-time traffic times to reach you when you incorporate navigation app capabilities.
Let’s get started with Google Maps marketing and drive qualified local traffic to your store even with walking turn-by-turn navigation if you choose.
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Are you a local business that serves customers at a physical address?
Then you must snatch the golden opportunity to grab consumer attention with the ultimate local guide, on a mobile device including the iPhone and iPad as well as all Android device products.
Google also realizes that your business is ‘special.’ And, it released an algorithmic update, in July, 2014, to favor local businesses for neighborhood-focused mobile device queries.
While there are local guide Android app platforms released, in this article, I’ll particularly focus on Google Maps marketing paying attention to the mapping app in an iPhone and iPad as well as any Android device.
Google Maps actually started as a C++ program at Where 2 Technologies. After making a series of company acquisitions, Google started its desktop web mapping service in 2005. Then. in September 2008, the Google maps mobile app was launched on Android.
The application is widely used by commuters for its features like navigation, street view, public transit information, and finding local businesses. In 2013, the app was the most used smartphone app in the world.
I’ve written about local business marketing and local SEO before. While optimizing your website for Google search results is a good start, there’s still a disparity between map and web search results. So, you might have to separately optimize your business listing in a local guide to appear higher in Google Maps results. Your site needs to link up to the mapping app via your API key.
Furthermore, you can also display your local inventory and purchase space to appear higher on the Google Maps results. Customers are also able to get real-time traffic times to reach you when you incorporate navigation app capabilities.
Let’s get started with Google Maps marketing and drive qualified local traffic to your store even with walking turn-by-turn navigation if you choose.
Please log in to view this content.Membership is free!
Neil Patel