Is Quibi finally dead? Maybe…but the bigger issue is the “right sizing” of the streaming business as a whole. Valuations and investment continue to go lower. The DOJ’s trial against Google begins this week. Will anything stand or will Google continue…
Joe Pulizzi & Robert Rose
Amazon Evicts More Creators (393)
Is Quibi finally dead? Maybe…but the bigger issue is the “right sizing” of the streaming business as a whole. Valuations and investment continue to go lower. The DOJ’s trial against Google begins this week. Will anything stand or will Google continue…
AI Continues To Eat Media Business Models (392)
Disney, NY Times and CNN are among dozens of major media companies blocking access to ChatGPT. Is this the right move or completely short sighted? Joe and Robert think the latter. At the same time, OpenAI launches their new enterprise product. And Gann…
The Next Thing in Content, Amazing Cases, and “If We Had a Job” – Office Hours Special Episode (391)
A very special episode of This Old Marketing where Joe and Robert take questions from LinkedIn. The boys answer such questions as: Which marketing trend died out faster than expected, and which one will come back? Which company/organization is doing co…
Is the Advertising Crisis Over? (390)
The marketing and advertising recession continues on per a WPP earnings report. Is there an end in site? Will 2024 be better? The boys discuss. Yuga Labs fights with Opensea about crypto revenues. Who is right? And…will crypto winter ever end? Thread…
Is the Advertising Crisis Over? (390)
The marketing and advertising recession continues on per a WPP earnings report. Is there an end in site? Will 2024 be better? The boys discuss. Yuga Labs fights with Opensea about crypto revenues. Who is right? And…will crypto winter ever end? Thread…
Fake Content Everywhere [and what to do] (389)
What do marketers and creators do about all the fake content? Joe and Robert discuss a slew of AI-generated books, while an 80s horror film that never actually happened goes viral on TikTok. And does Google care about your content as they employ more A…
Fake Content Everywhere [and what to do] (389)
What do marketers and creators do about all the fake content? Joe and Robert discuss a slew of AI-generated books, while an 80s horror film that never actually happened goes viral on TikTok. And does Google care about your content as they employ more A…
ESPN – The Sportsbook (388)
Big news this week as PENN sells Barstool Sports back to David Portnoy and (in an obvious move) partners with ESPN to create ESPN-branded sportsbooks around the country. Could this be the end of civilization as we know it? In other news, the “Apple bu…
AI Everywhere All At Once (387)
This week Joe and Robert discuss how every piece of content created has “at least” a little bit of AI in it. Meta blocks news links in Canada. Is this a negotiation tactic or a sign of things to come? The movie Sound of Freedom continues to defy box of…
Elon Flips the Bird (386)
The boys go in-depth discussing the Twitter move to X. What’s the future of Twitter X and is there a future at all? What does this mean for Threads? Could there be a deal to bring the two together? Rants and raves include the battle for CMS and Marketi…
The Death of Business Books? (385)
This week we cover breaking news from McGraw-Hill Education. MHE made the decision last week to kill their business book division. What does this mean for new business books and the future of business publishing? Elon announces more problems at Twitter…
The Mouse Meets the Mac (384)
Disney CEO Bob Iger received an extension to stay as CEO until the end of 2026. Joe believes this is just enough time to sell the company to Apple (of course). Robert and Joe discuss what it will take to make that happen. Threads starts laying out adve…
Elon Gets Tangled in Threads (383)
The big news of the week is Meta’s launch of Twitter-competitor Threads in the United States. Is this finally the Twitter killer we were looking for, or just another also ran? In other news, Snap continues to impress with its new subscription product. …
You Need to Pay Attention to This [Special Episode] (382)
A #ThisOldMarketing mid-year special episode where Joe and Robert cover what marketers and content creators should be paying attention to, including: Creating Too Much Content (and not enough activation) AI in Content Taking Your Email Newsletter Seri…
The Elon Zuckerberg Ultimate Cage Fight (381)
In this episode of #ThisOldMarketing, Twitter goes on a brand safety publicity tour, but it won’t help their advertising sales. Mark Zuckerberg and Elon Musk trade threats about an actual cage fight. If it happens, Joe is putting is money on the Zuck….
In TikTok We Trust? (380)
Could it be that the future of the US will get their news from TikTok? Robert and Joe discuss how this can go down a dark, lonely path for many. Google News announces (yet again) that it will launch soon (very soon!). And the creator-friendly site know…
The LIV/PGA Merger: What Can Brands Learn? (379)
Big news of the week is the PGA tour merging with the Saudi-backed LIV tour. Joe and Robert talk about what this means for brands in the future. Apple launches the Vision Pro. Will there be a long-term market for the product? Rumors again surface about…
AI: The End Is Near (378)
In this episode of #ThisOldMarketing, Joe and Robert talk about the 22-word statement from the creators of AI. Simply put, we are in big trouble. WPP launches a content engine with Nvidia that will make the production of ads quicker and easier because …
Meta to Announce Twitter Competitor Called Instaflop (377)
In this episode, Elon goes full Murdoch, trying to build Twitter into the next Fox News. Advertising continues to plummet for media companies and creators. How long will this ad recession last? There are rumors that Meta will announce a Twitter competi…
