Neil Patel

As marketers, our job is to capitalize on what’s popular in the “here and now.” When big news hits, how does the data get interpreted? One great way to figure out what is popular is with Google Trends. This tool identifies current and existing trends in search marketing. You can then take what you’ve learned […]

Uma pesquisa de 2021 constatou que blogueiros que publicam de 2 a 6 posts por semana têm mais chances de alcançar seus objetivos. Embora você provavelmente já saiba que postar com mais frequência te dê uma maior chance de sucesso, pode ser difícil pensar em tantos assuntos para postagens. Você está lá olhando para a […]

Você prefere ter um site bonito ou um site que seus clientes adoram? De um ponto de vista de negócios, você não deveria escolher nenhum dos dois. Sua resposta deve ser 100% “eu quero um site de alta conversão”. Porque, se as pessoas compram, é porque elas gostaram e você vai poder escalar seu negócio […]

You’ve heard of Apple, Facebook, Microsoft, Google, and even Amazon. It doesn’t matter where you live in the world, the chances are you have heard of those companies. But have you ever heard of Danaher, Fortive, AmerisourceBergen, Centene, or Archer Daniels Midland? I bet you haven’t heard of any of those companies. These companies aren’t […]

The name of the SEO game has changed so much since I started in the industry. Driven by sales made on social media and social ecommerce booming earlier than expected, along with businesses wanting to bulk up their online presence, search volumes have increased tremendously over the years.  These days, Google processes over 100,000 searches […]

Quanto melhor e mais lógica a estrutura do seu site, mais benefícios de UX e SEO, entre outros, você vai ver. Para decidir como seu site deve se estruturar, você vai precisar de tempo para refletir. Neste guia, você vai entender o que são estruturas de site e por que elas são importantes. Vamos nos […]

Extensão do Chrome

Como se faz um guest posts? Como se escreve um artigo como convidado? Você provavelmente tem muitas perguntas sobre esse assunto. E vou responder a todas elas, e mais. Mas antes de eu te ensinar como fazer guests posts e quais são os benefícios dele, vou explicar os princípios básicos. O que são guest posts? […]

You’ve heard the story before… you have to do a lot of things right to rank well. Especially because there are over 200 ranking factors. And to make matter worse, you have to continually keep up to date with what’s going on because Google is making over 4500 algorithm changes a year. The reality is […]

Domain authority (DA) is one of the most important factors in evaluating a website, and it’s a metric search engines use to determine a website’s quality and relevance. To determine a site’s domain authority, the metric counts the number of links from high-quality websites to a particular domain. When you understand your domain authority, you […]

Every marketer knows the phrase ‘content is king’, but that content is nothing without readers and followers. These days, there’s one sure-fire way to get your content out to a broader audience and share your awesome new blog post: social media. With a ready audience of millions, sites like Facebook and Twitter are some of […]

Marketing used to be a lot less complicated. Today, users interact with brands on multiple devices and separate platforms—often simultaneously. Even in-person and online shopping, which used to be distinct events, are no longer completely separate due to the rise of trends like buy-online-pick-up-in-person. Consumer expectations are shifting as well. Today’s customers expect to receive […]

How do you measure the effectiveness of your marketing campaigns? Do you track ROI? A/B test ads to improve performance? Maybe you use a fancy Google Data Studio dashboard to generate slick reports. There’s still a good chance you are wasting money, and that’s because most businesses measure the impact of marketing after the fact. […]

According to the Harvard Business School, the greatest problem faced by companies when launching a new product is a total lack of preparation. Because of this, up to 30,000 new products are launched every year—and at least 95 percent end in failure. While products can fail for many reasons, a solid product marketing strategy can […]

When’s the last time you attempted to make a recipe in the dark? I’d venture to guess you’ve never done so. It’s unnecessary and reckless. Would you be surprised to learn, then, that more than 60 percent of companies have ignored marketing analytics data when making marketing campaign decisions? Just like making a recipe in […]

Do you ever recognize a brand’s advertisement without having to look for its logo? Could you mimic a brand’s tone of voice even if you aren’t a copywriter? That’s the power of integrated marketing communications (or IMC for short) The idea behind IMC is that customers should have a cohesive and seamless experience whether they […]